Detail Manager Promotions Director

CINDY BEAUCOUDRAY

Baton Rouge, LA ***** 225-***-**** *************@*****.***

Professional Summary

More than 20 years of solid B2B marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Special talent for enhancing corporate marketability through digital, traditional broadcast marketing tools as well as clear, effective corporate messaging. Stellar organizational and planning skills, as demonstrated in successful event planning experience. Expertise with executing and developing new marketing plans / events. Twenty years of media knowledge and relationships. Strategic Marketing & Sales. Event Planning & Execution. Public & Media Relations. Internet and Email Marketing. Direct Marketing Techniques. Corporate Brand Development Budgeting and Allocation. Team Building & Leadership.

Highly accomplished executive with extensive experience in local sales, sales management, marketing and human resources. Proven ability to produce dramatic increases in sales and revenue by effective marketing. Adept at building and leading highly successful sales teams and programs. Comprehensive skills in Account Management, Social Media and Client Relationship Development. Strong ability to increase revenue with creative ideas that produces a new revenue sources. Highly successful at accomplishing monthly and yearly budgets. Accomplishments

SMEI - “Distinctive Sales Award” Radio Sales Manager - 2011 Women In Media - Sales Manager “Award of Excellence” - 2011 Junior League Chairman for the “Triple Crown Council” 2011-2011 Skills

Strategic Networking

Sales Quota Management

Interdepartmental Collaboration

Team Recruiting and Onboarding

Work History

MARKETING & SALES DIRECTOR /Business Development Manager 07/2021 to Current La Computech: – Baton Rouge, LA

Oversee and create marketing strategies for all products. Create policies, goals and initiatives.

Conduct marketing research and developing marketing plans for specific products or services. Analyze markets to implement sales strategies.

Work closely with all customers to upsell products and create a working efficient structure for their IT Infrastructure.

Create and Develop all marketing material for Trade shows and sales presentations. Maintain and update company website and all digital media.

ERate/ECF and La Pac-prepare all RFP's for competitive bidding process. Respond in timely manner to all 470 /471 forms.

Maintain paperwork and monitor all correspondence relating to all ERATE,ECF and LAPAC bids or rejections.

Develop and maintain sales plans and customer database. Follow-up with all customers to ensure superior customer service.

Prospect small -large businesses/owners via, cold calling, prospect list, referrals, and networking.

Sale and Present all company services, such as IT Services, Hardware, software, Remote Management Systems and data storage to new prospective clients and current clients. Oversee all projects, from invoicing, scheduling, processing all timesheets, payroll, quickbooks management.

Service existing accounts, obtains orders, and establish new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors.

Adjust content of sales presentations by studying type of sales outlet or trade factor. Focus sales efforts by studying existing and potential volume of dealers. Submits orders by referring to price lists and product literature Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques. Recommend changes in products, service, and policy by evaluating results and competitive developments.

Resolve customer complaints by investigating problems, developing solutions, to increase customer retention

Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.

Create documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans Identify appropriate marketing channels and target customers for campaigns Write engaging and successful marketing, advertising and website copy Create documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans Identify appropriate marketing channels and target customers for campaigns SENIOR STRATEGIC MANAGER 03/2019 to 07/2021

Eatel – Gonzales, LA

Created and maintained long term relationships with business customers' authorized representatives

Maintained customer retention and revenue

Performed regular (annual and/or quarterly) account reviews for strategic customer accounts Sold business products and services to new and existing business customers Identified business customers' product needs and negotiate/execute service agreements Tracked and renewed long-term service agreements

Reviewed strategic customers' invoices as needed for quality assurance purposes Responded via phone or email to customer inquiries Handled incoming business sales calls while providing excellent customer service Performed solution selling of business products/services via inbound, outbound calls or face to face

Managed about 35 existing accounts and 20-25 renewals Developed creative business development and selling strategies including lead generation, prospecting, sales funnel management, forecasting, account management, expansion of technical knowledge, presentation development and delivery, closing business Creatively identified new sales opportunities by researching and targeting prospective companies and key contacts using all available resources: marketing leads, business intelligence tools/internet

MEDIA DIRECTOR/VP 01/2018 to 01/2019

Partners Marketing Agency – Baton Rouge, LA

Managed full-service marketing agency offering public relations, branding, marketing strategies, branding campaigns, market and product research Facilitated web design and creative direction

Managed all social media marketing, direct video production and photography for 20-25 accounts

Audit all traditional broadcast media, oversee accounts receivable, collections, promotional events, supervise creative service and new business development Increased customer base by 37% within 1 yr

OPERATIONS MANAGER 01/2014 to 01/2018

Team Automotive Group – Baton Rouge, LA

HR Manager / Facility Manager / Customer Retention Manager / Advertising Coordinator Attracting, developing and retaining talent for dealerships and finance company Support, train, motivate, counsel and monitor performance of sales, parts, service and detail Developed programs to enhance employee relations and offer employee support tot each staff member

Ensure that new hire orientation process properly introduces new employees to corporate culture.

Delivered compensation and benefit comparison reports to executive team each month and make recommendations to improve company's current offerings Developed new ways to measure employee morale and determine methods for improving overall employee satisfaction.

Act as liaison between company and outside local and professional resources to ensure that all employment policies follow current laws and regulations. Handled all legal matters concerning employees

Assisted with manager and employee annual evaluations Managed administrative sales staff (6)

Managed detail department and detail manager (9)

Managed and monitored all department certification training levels to ensure dealer is up to date on required training

Ran all background and MVR checks

Facility Manager

Managed all buildings related to Team Automotive Group. Marketing Management & Campaign Development.

Assisted with buying and creating radio commercials, schedules and performed monthly audits on all broadcast television, radio, digital and print media. Customer Retention Manager

Developed processes for departments to ensure consistent follow-ups to create and maintain positive relationships with customers to drive loyalty and CSI. Addressed customer concerns and complaints in store, for Google, and social media. Created Sales plans to generate revenue, studied competition to find new ways to retain customers.

Prepared annual budgets with controls to prevent overages Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow Worked in matrix management environment with oversight of division level managers, operations, sales, finance, human resources, safety and compliance Directed initiatives to improve work environment, company culture or overall business strategy Led improvement initiatives to advance operational efficiencies and increase revenue Planned and resourced personnel and logistics for operations component exercises resulting in highly trained personnel ready to act quickly in critical roles Developed systems to track and log work issues

Collaborated cross-functionally to refine procedures, devise best practices and enforce quality metrics

Established positive and effective communication among unit staff and organization leadership, reducing miscommunications and missed deadlines Advanced productivity KPIs to achieve key business goals and objectives Formulated processes to reduce downtime and financial loss Reviewed operations reports to understand numbers and trends Identified and resolved unauthorized, unsafe or ineffective practices Increased profit by streamlining operations

Evaluated suppliers to maintain cost controls and improve operations Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies

Partnered with vendors and suppliers to effectively manage and budget Built and reviewed master service agreements to simplify and streamline contract negotiation process

Spearheaded department training to enhance employee performance and boost employee productivity

Introduced new methods, practices and systems to reduce turnaround time Identified procedure or process changes required to improve performance and productivity SALES MANAGER 01/2013 to 01/2014

WAFB-TV

Collaborated with General Sales Manager in recruitment, training and effective management of local sales team

Oversight of new local business efforts, including accountability for new business sales goals and inventory management

Grow relationships with local advertisers and assisted in inventory management and pricing PARTNER/OWNER; PARTNERS ADVERTISING AGENCY: 2013

Managed full-service marketing agency offering public relations, branding, creative public relations, marketing strategies, branding campaigns, market and product research Facilitate web design and creative direction

Managed all social media marketing, direct video production and photography Audit all traditional broadcast media, oversee accounts receivable, collections, promotional events, supervise creative services.

Closed lucrative sales deals using strong negotiation and persuasion skills Evaluated performance against goals and implemented appropriate development plans Resolved customer issues quickly to close deals and boost client satisfaction Met with clients, delivering presentations and educating on product and service features and offerings

Established and cultivated solid business relationships with new or existing customers Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets

Led account planning strategy sessions aimed at retaining and acquiring customers and increasing business opportunities

Interpreted sales and pricing policies to departmental personnel and customers Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM Reviewed customer service agreements for terms and conditions pricing and accuracy Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities

Developed and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures

Promoted continuing education opportunities for sales team to bolster skills and add value to department

Maintained marketplace visibility marketplace by participating in industry-related and community activities

Maintained ethical and positive working environment to reduce turnover and promote high retention rates

Targeted and prospected for new business through telemarketing, individual creativity and innovation

Recruited and hired top-level talent to add value and expertise to sales department Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness

Used vendor expertise to deliver educational content to sales team Researched competitors' activities and products to uncover new trends DIRECTOR OF SALES 01/2010 to 01/2013

Guaranty Broadcasting – Baton Rouge, LA

Supervised Local Sales Manager, Digital Sales Manager and Promotions Director. Managed inventory for all five stations including LSU and Saints broadcast networks. Hired and trained all Account Executives and Interns for sales department. Established and implemented departmental policies and goals. Determined staffing requirements and established sales yearly budgets. Planned and directed activities such as sales promotions and all NTR events. Process and create weekly reports to track sales numbers, inventory and rate weekly forecast reports. Implemented monthly evaluation process that helped each Account Executive have clear roadmap of management's expectations.

LOCAL SALES MANAGER 01/1998 to 01/2010

Guaranty Broadcasting – Baton Rouge, LA

Responsible for managing Inventory for all five radio stations, LSU and Saints properties. Processed spot generation report for clear analysis of where rate should be for forecast period. Instrumental in increasing our share of the market in the automotive field by an increase of 6% by utilizing my relationships in the automotive category. Monitored the sales team on a weekly basis by their call reports and by helping them close new business.

Worked directly with account executives, business owners and advertising agencies, utilizing Walton and Johnson live commercials to achieve stellar results within a 13 week marketing plan.

Worked directly with the other affiliate account executives on target accounts within the network.

REGIONAL MARKETING COORDINATOR 01/1991 to 01/1997

BMW Of North America

Implemented all marketing plans for dealer groups within assigned region. Managed “Customer Service Index”, CORA requirements. Assisted dealer General Managers with sales development, sales training, promotions and inventory management.

Advised and consulted Dealer and GSM on strategic Advertising Plans using Broadcast Media, and Print media.

Worked directly with ADP (software Company) to development strategic reports that analyzed vehicles inventory age.

Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns

Provided research and development on [Type] products to showcase benefits and retain customers

Captured new customers by optimizing business strategies and launching products to diversify offerings

Created printed marketing materials designed to drive campaigns Generated sponsorships with related and partnering entities to enhance marketing objectives Oversaw preparation of marketing copy, images, videos, emails and other collateral Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns

Recruited and hired experienced contractors to complete projects on time and within budget requirements

Education

Sales And Marketing Education

Southeastern University - Hammond, LA

Additional Information

Zig Ziggler Sales Training

Selling with Stories Sales Training

Salesforce

Quickbooks

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