Alina Servetnyk

Sales and Marketing Specialist

E-mail: adrjkz@r.postjobfree.com

PH: 647-***-****

LinkedIn: https://www.linkedin.com/in/alina-servetnyk/ Skills

• Web design skills - working knowledge of WordPress and Square Space;

• Market Research - creating and analyzing reports on market and campaign performance to ensure predetermined KPIs met (Google Analytics, Google Display Ads);

• SEO - working knowledge of SEMrush, Google Page Speed, Screaming Frog, MOZ, Google keyword research, Google Search Console

• Market Analysis - research and analysis of consumer behaviour information to determine trends and identify opportunities for customer growth;

• Photography skills – 2 years of working experience with creative tools such as Photoshop and Lightroom;

• Strong communication, written and oral skills in full proficiency in Russian, Ukrainian and English; Work Experience

NOR Contractors – Sales and Marketing Specialist November 2020 – currently employed

(Toronto, Canada)

Social media marketing:

• Developed a cross-channel social media platform to engage different customer segments on Facebook and Instagram, resulting in an increase of user followings by 25% last year

• Used Photoshop and Illustrator to create compelling visualizations that regularly had an engagement increase of likes, comments, shares by 15%

• Created social media content for Instagram and Facebook to help grow brand awareness and followings

• Generated, scheduled and tracked new blog post ideas and amplify those posts across Facebook and Twitter

• Reported social media insights to CEO, executed changes in marketing strategy and use of marketing channels to improve engagement

• Worked directly with external marketing agency and web development team to enhance engagement through the development of a new search engine optimized website Sales:

• Described company services to customers and accurately explained details and renovation process stages by emphasizing a personal approach, consumer education and relationship building

• Answered an average of 10 to 12 calls per day by addressing customer inquiries, solving problems, providing service information

• Communicated with supplies regarding the ordering of materials, special orders and future materials required for each specific project

• Inspected, scoped, photographed and estimated projects to provide customers with accurate quotes Administrative:

• Completed daily functions including account tracking, bookkeeping, project spending, payroll and wage allocations with around 10 employees, project budgeting

• Tracked and recorded project expenses to maintain accurate, current and compliant financial record

• Provided estimates and invoicing for projects of various sizes in the residential and commercial construction areas FW Luxe – Décor & Lifestyle – Digital Marketing Assistant April 2020 – August 2020

(internship)

(Toronto, Canada)

• Created and implemented Inbound Marketing strategies to generate more organic traffic and client leads, which raised sales leads by 6 %;

• Produced monthly performance reports for SEM programs utilizing reporting tools such as Google Analytics;

• Worked with website developers to enhance more engaging and insightful blog pages, landing pages and product pages to deliver organic traffic growth;

• Worked with external PR agencies to offer lead-creative direct marketing campaigns and produce engaging content;

• Planed, executed and developed creative content strategies through social media channels to grow quality traffic;

• Managed digital marketing initiatives that includes social media, inbound marketing, participated in website development and redesign projects;

• Created content for social media campaigns, including copywriting and photography which helped reduce ad spend roughly by 20 % and increase the conversion rate. Zale Jewelers (People’s) - Sales Associate April 2019 – March 2020

(Toronto, Canada)

• Provided excellent customer service and helped customers to purchase products, ensuring that their needs and preferences are fully met;

• Greeted customers and provided beneficial advice and knowledge on different types of jewelry;

• Conducted inventory and rates reports and worked with the manager on the improvement of customer experience;

• Increased store sales with an individual approach to every customer by 15 %; Education

Humber College January 2019 – August 2020

Global Business Management (Concentration in marketing/4 semesters) Related courses:

• Professional Selling

• Marketing Leadership Capstone

• Customer Relationships Management

• Digital Business Management

• Marketing Management

• Integrated Marketing Communications

Kyiv National University of Ukraine September 2014 – June 2018 Bachelor of Law (Informational Law)

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