Social Media and Digital Marketing
Resume:
PORTFOLIO
RESUME &
DANU PRAWIRO
Social Media Marketing
Content Writer
Copywriter
DANU
PRAWIRO Email Social Media
Phone Address
****.*******@*****.*** @DannoePrawiro
Gurun Laweh No.11 Padang
Sumatera Barat
Nice to meet you!
I am Danu Prawiro, I graduated from Universitas
Putra Indonesia YPTK Padang with a Bachelor Degree in Computer Science. I have researched and learned a great deal about your organization's mission and I am
confident that my background and attributes will bring further support of your company's values.
Being highly attentive to detail, I strive for accuracy and consistency in my daily individual performance, team contribution in task completion, and scheduling
flexibility. Further, I offer my skills in SEO Copywriting to target customers, know the right keywords to target the market, track metrics, and of course have to follow the trends that exist in Social Media. I aim to contribute to the Digital Marketing Team to support continuous
improvement.
This portfolio contains selected works from my social media marketing. I look forward to an in-person meeting so that we can explore how I can make a positive
contribution to your company.
Thank you for your valued time,
CONTACTS
SKILLS & COMPETENCIES
Data Analytics
Strategic Planning
Customer Targeting
Campaign Management
Copywriting Expertise
Visual Aesthetic
EDUCATION
Universitas Putra Indonesia
"YPTK" Padang (2007 - 2011)
Bachelor’s Degree, Faculty of
Computer Science Majoring in
Information Systems - GPA
3.41
WORKING EXPERIENCES
Social Media Marketing Specialist
PT Bermuda Tiga Sejahtera
(Kota Padang, Sumatera Barat)
February 2017 - December 2021
Strategized and develop a content plan in social media that is appropriate and consistent with the brand identity.
Consistent in creating valuable content across all social media platforms. Collaborated with product management to create specific marketing campaigns across multiple platforms.
Partnered with graphic designers creating content and promoting ad campaigns. Then design and manage advertising strategies in digital marketing, such as Facebook ads, Instagram ads, YouTube ads, and so on.
Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement. Set ad targets, calculate CPC (Cost Per Click), analyze ad performance and generate reports. Always updated with the development of social media trends. Marketing Analysis and Micro (Mantri)
PT Bank Rakyat Indonesia (Persero) Tbk
(Sijunjung, Sumatera Barat)
July 2014 - January 2016
Carry out marketing of BRI Unit loan products, deposits and other bank services. Initiating, Processing and proposing loan requests. Responsible for the loan process.
Responsible for customer collateral.
Initiate a proposal for a BRI Unit loan decision in accordance with applicable regulations, so that the loan granted is feasible.
Carry out coaching, collection, and supervision of loans starting from loans being disbursed until they are paid off.
Responsible for arrears that occur due to customer delays in paying loans. Responsible for loan authenticity and collateral checking. Customer Service Officer
PT Bank Rakyat Indonesia (Persero) Tbk
(Sijunjung, Sumatera Barat)
September 2012 - June 2014
Provide information to prospective customers regarding BRI products to support the marketing of BRI products.
Provide information on loan balances, transfers and deposit balances for customers who need it in order to provide satisfactory service to customers. Serving requests for copies of Current Accounts for customers who need other than regular deliveries at the beginning of each month in order to provide satisfactory services to customers. Provide special services to core customers such as delivering or picking up money to the customer's business residence in order to provide satisfactory service to customers. Assisting customers who require filling out applications for funds or BRI services in order to provide services that satisfy customers.
Receive and collect customer complaints to be forwarded to authorized officials in order to provide services that satisfy customers.
Carry out other official duties assigned by superiors in order to support the business interests and operations of the BRI Unit.
WORKING OVERVIEW
VICTORIUM is a local brand with the main product
Virgin Coconut Oil (VCO) in ready-to-drink packaging. I am in charge of strategizing and enriching their social media presence by creating content that is appropriate and consistent with brand identity, copywriting,
designing and managing advertising strategies in
digital marketing, such as Facebook ads and
Instagram ads, calculating CPC (Cost Per Click), ad performance analysis, creating reports and provide recommendations that are reflected in the data.
ITEMALL STORE is an online store with a one-stop
format that sells products in retail and rebrands local products.
I am tasked with enriching their social media presence by creating content that fits their profile, growing and engaging with their audience and community,
copywriting, planning and implementing advertising strategies on Facebook and Instagram, calculating CPC
(Cost Per Click), taking analytics and providing
recommendations that are reflected in the data.
Facebook / Instagram Ad Campaigns
THANK
YOU
connect with me !
****.*******@*****.***
Danu Prawiro
Padang
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