Social Media Digital Marketing

Okafor, Emmanuel Chimaobi.

**, **** ****, ********* ***** Government Area, Kano State, Nigeria.

• [+234] 813-***-**** • *********@*****.***.

» Profile

Emmanuel is a young, hardworking, responsible, dedicated, technology savvy, result-oriented Communications, Customer Relationship Management and Digital Marketing Expert who is versed in several aspects of B2B, B2C relationship management, administration, image management and branding with keen qualitative aptitude and excellent ethics seeking a position where his management, communications and IT skills can be effectively utilized to improve operations and contribute to organization’s growth, profits and rapid expansion.

» Work Experience

Activationplus Nigeria.

Content and Social Relationship Executive [2017-Present]

● Creation and distribution of digital marketing contents and articles used to market the services of Activationplus Nigeria on social media pages and website blog respectively.

● Monitoring and responding to comments on Activationplus’ social media pages and website.

● Code selling the services of Activationplus to potential clients on LinkedIn.

● Responding to clients’ enquiry related to our services.

● Succeeded in sourcing out online branding agency (Nukreationz) that partnered with Actvationplus Nigeria in designing tens of thousands of corex board, Hangers, and Danglers, which was used for activation of a paste tomato brand in Kaduna and Abuja respectively.

● Meets with managers in the organization to plan strategically towards client satisfaction.

● Expands the customer base by upselling and cross-selling using innovations.

● Understanding key customer individual needs and addressing these.

● As the customer relationship manager I innovated dynamically to face and surmount challenging and ever-evolving role to play in optimizing the customer experience. AfroAttire Clothing.

Social Media Manager [2019-2021]

● Published short promotional contents on social media pages with AfroAttire’s latest clothing designs.

● Created related captions on AfroAttire’s latest clothing designs so that when people go online to search for our product we will also appear on the search engine result.

● Performed name tagging, price tagging, and publishing latest AfroAttire’s designs on the website and used social media marketing tools to create and maintain the company’s brand

● Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.

● Collaborate with Marketing, Sales and Product Development teams to develop social media marketing campaigns.

● Developed, implemented and managed our social media strategy, managing and overseeing social media content.

● Interacted, responded to and followed up on customers and other stakeholders via the company’s social media accounts to improve operations or close sales. Okafor, Emmanuel Chimaobi • [+234] 813-***-****•

● Analyzed the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements

● Researched social media trends and informing management of changes that are relevant to the company’s marketing activities.

● Stay up to date with latest social media best practices and technologies

● Monitored SEO and user engagement and suggest content optimization.

● Communicated with industry professionals and influencers via social media to create a strong network.

● Adhere to rules and regulations and provide constructive feedback.

● Present periodic report to senior management

» Skills

● Strong fact-checking long and Canva proficiency.

● Customer relationship management, email and code marketing skills.

● Versed in website blogging and promotional content writing.

● Effective oral, written, organizational and interactive communication skills

● Enthusiastic interpersonal, time management and team work ability.

● Problem solving skills through dedication and drive as a hardworking individual.

● Proficient in the use of Microsoft Office software [Word, Access, PowerPoint, Excel].

» Education

Bayero University, Kano.

Bachelor of Science in Mass Communication [2016-2019] Avignon Joint Management Institute, Kano.

Post-Graduate Diploma in Customer Relationship Management [2021] Hassan Usman Katsina Polytechnic, Katsina.

OND, Mass Communication [Distinction] [2013-2015]

» Professional Affiliations

● Associate, Nigeria Institute of Public Relations [NIPR] [2020-Present]

» Certifications / Seminars / Conferences Attended

● Reuters

Digital Journalism [2021]

● Hydar Cybar Café and Computer Training Institute, Katsina. ND MS office package [Upper Credit] [2020]

● Jobberman

Work Etiquette [2021]

● Google Digital Skills for Africa

Fundamentals of Digital Marketing [2021]

● Indian Institute of Digital Education

Digital Marketing Fundamentals [2021]

● Avignon Management Professional and Consulting Institute Customer Relationship Management and Marketing [2021] Okafor, Emmanuel Chimaobi • [+234] 813-***-****•

» Interests

● Branding, image and perception management.

● Customer service and satisfaction technology and business development.

● Climate change advocacy and capacity building for sustainable development.

» Referees

● Available on Request.

Contact this candidate