Communications Consultant Beverage Director

B. LAMONT ROOKER

Phone: 202-***-**** Email: *************@*****.***

Proven people first professional with extensive experience in various aspects of financial services operations and food and beverage operations including but not limited to profit and loss management; hiring/onboarding personnel; food and beverage menu development; wine and spirits procurement, food and beverage pairing and wine and spirits education (emphasis on bourbon and whisky). Experienced in managing multiple concepts

(fast-casual, casual and fine dining) within free-standing restaurants and hotel/resort operations (union and non- union). Having previously been a consultant; I possess a skill set that enables me to view a food and beverage operation through a broader project management lens. This unique 360̊ management approach allows me to have an acute understanding of the need for synergy between the front and back of houses; but also, how the constructs such as social media, partnership/relationship development and community outreach can have a positive or negative impact on the overall success of a food and beverage operation. Results and numbers driven professional able to provide outcomes that are on time, under budget and meet or exceed expectations. HIGHLIGHTS

• People first mentality and astute listener and

observer

• Innovative, High performer

• Excellent written and verbal communicator

• Client and guest services-oriented problem

solver

• Licensed Life and Health Agent in GA, TN, SC,

NC

• Strategic and Financial Planning/Management

(inventory procurement, inventory control,

budgeting, forecasting, P&L)

• Experience as part of opening team for several

concepts

• Wine, bourbon/whiskey, spirits, and beer

knowledge

• Talent and team cultivation in both union and

non-union environments

• Proficient in managing high volume, high

revenue concepts

• Proficient with Microsoft Office, EPIC,

Salesforce, Quick Books, Micros, Aloha,

Silverware, Open Table

PROFESSIONAL EXPERIENCE

Globe Life Liberty National Division

Stephanie Jackson Agency, Kennesaw, GA February 2020 – present https://www.globelifelibertynational.com/

As a Supervising Agent I work with C-suite level executives and business owners in a variety of industries to offer life/health coverage and protection to their employees and to individuals to ensure that they are protected against unexpected injuries, illness or even death … leaving them or their families they love both emotionally and financially devastated.

• Develop and onboard new agents to help them learn the Globe Life process and prepare them to advance in their careers.

• Recruit individuals who express interest to become members of the Stephanie Jackson team.

• Work closely with HR managers, bookkeepers and other financial management personnel to maintain company’s Section 125 compliance

• Point of contact for managers client needs for all things insurance related including claims and policy changes.

Rooker 2

Colletta, The Indigo Road, Alpharetta, GA October 2019 – January 2020 https://www.theindigoroad.com/careers/

General Manager responsible for overseeing the day-to-day operations of high-volume Italian concept right next door to sister property Oak Steakhouse.

• Develop, implement and maintain quality standards for restaurant, including supervision and direction of service staff and heart of house staff.

• Supervise team comprised of three HoH and three FoH managers

• Hands-on operator effectively managing high volume shifts ranging anywhere from $10-30 in gross sales revenue

Scibmatt, LLC d/b/a Copeland’s of Atlanta, Atlanta, GA January 2019 – October 2019 www.copelandsofatlanta.com

General Manager responsible for overseeing the day-to-day operations of high-volume New Orleans themed concept with annual revenues of $6.5M/year.

• Develop, implement and maintain quality standards for restaurant, including supervision and direction of service staff.

• Lowered comps from 2.5% of total sales to 1.1% of total sales over beverage program to lowest costs (11- 15%) for four consecutive months in property history

• Supervise team comprised of three HoH and three FoH managers

• Hands-on operator effectively managing high volume shifts ranging anywhere from $10-50K in gross sales revenue

• Manage cost and expenditures to create P&L TCI (total controllable income) flow through of 27.5% during Pd 5 Q2 FY19 highest in company in last 16-18 months Omni Bedford Springs Resort & Spa, Bedford, PA June 2017 – October 2018 www.omnihotels.com

Beverage Director responsible for overseeing the development and day-to-day operations of the Resort’s Beverage Program.

• Controlled a $1.5 million beer, wine and liquor inventory, develop database to track usage and pricing to establish pars; creatively market product to utilize dead stock and capitalize on current beverage trends to lower beverage costs from 23% to 19%

• Maintained and advanced wine list comprised of 300-bottles selections

• Managed the daily operation of eight food and beverage outlets and 100+ employees including a lobby bar that achieved approximately 300% YOY growth in Q4 FY17 and exceeded FY17 sales through Q2 FY18 by 517%

• Generated an additional $15k per month in Q3 FY17 by implementing menu changes to diversify beer/wine lists, cocktail recipes

• Redesigned beverage program to expand wine varietals and appellations, increase bourbon and whisky selections,

• Translated cost savings to bottom line by changing offerings on six-tap draft beer system Rooker 3

Loews Madison Hotel/Rural Society, Washington DC February 2016 – June 2017 www.loewshotels.com

Director of Outlets responsible for overseeing the development and day-to-day operations of 220 seat specialty fine dining restaurant (Rural Society – Argentine-inspired concepted created by Iron Chef Jose Garces) with annual revenues of approximately $10M/yr., In-Room Dining, the lobby bar/lounge and barista.

• Wine Director responsible for maintaining and advancing Wine Spectator recognized wine list (2014, 2015, and 2016) comprised of 3-400 selections

• Generated quarterly profit (Q4 FY 16) for all outlets and minimized FY16 loss for specialty restaurant, a first in property history, which continued through Q1 FY17

• Expanded beverage program to broaden wine varietals and appellations, increased bourbon and whisky selections from approximately 20-40 selections, and reformatted 6-tap draft beer system to feature only local craft offerings resulting in an overall cost savings of $3-5K per month in purchasing and waste of product

• Decreased overall beverage inventory from approximately $220k to valuation of $110k over course of six- month fiscal period.

• Lowered beverage program to lowest costs (11-15%) for four consecutive months in property history

• Retooled breakfast, lunch, and brunch menus to increase average check and overall revenue for both YTD and YOY

Rebellion, Washington DC March 2014 – February 2016 www.rebelliondc.com

Opening General Manager responsible for overseeing the development and day-to-day renovations prior to opening and then day-to-day operations of neighborhood bourbon and whiskey bar/restaurant. Involved in developing sales and social media strategies for promotional events and community outreach.

• Designed menus for all opening beverage and culinary programs

• Created beverage program including selection of over 150 bourbons and whiskeys and over 20 different craft beers

• Collaborated with COO to create and implement all aspects of opening beverage and culinary programs

(menu/recipe development; food and beverage cost; ordering and inventory)

• Maintained beverage costs at or below 20 percent and food cost around 25-30 percent

• Administered all aspects of revenue management including budget development, opening and closing cash management

DAI, Washington DC March 2012 – February2014

http://www.dai-solutions.com/

Senior Communications Consultant for the Department of Veterans Affairs. Part of the DAI team creating communications materials to promote awareness throughout VA of this major initiative, facilitate employees’ engagement in the training, and cultivate understanding of how the initiative ties in to VA’s ADVANCE integrated training effort to enhance employees’ professional skills and help them realize their potential. Additionally, involved in designing strategies, plans and schedules for promotional events and comprehensive outreach campaigns as well as DAI’s business development efforts. Rooker 4

Gallup, Washington, DC October 2009 – March 2012

www.gallup.com

Senior Communications Consultant who worked with a team of other consultants to provide an array of consultative services for government clients. Goal of engagements was to improve operational, organizational, and financial performance through the design and implementation of materials and strategic communication campaigns.

23rd Street Corporation d/b/a Crystal City Sports Pub Arlington, VA November 2006 – September 2009

www.ccsportspub.com

Private Events/Catering Manager, responsible for end-to-end coordination and management of all Crystal City Sports Pub on- and off-premise private and group events.

● Developed and implemented multi-platform communications campaigns including, cold calls, guerrilla marketing, and social media to promote internal event capabilities and external catering business

● Increased internal catering business by 10% and external catering business by 20%

● Created and implemented Group Tour business model and generated 60K revenue in first year Ogilvy Public Relations Worldwide Washington, DC

Senior Account Executive, Social Marketing Practice February 2001 – March 2006 www.ogilvy.com/work/pr

● Assisted in the development and implementation of communications strategies and tactics, including ally development and third-party outreach, community outreach, and message testing targeting communities of color for Federal agencies

● Provided training and technical assistance to at-risk populations, specifically communities of color, AIDS service organizations (ASO), community based organizations (CBO), senior centers, area agencies on aging, and caregivers associations

● Created and implemented community outreach programs to increase awareness about HIV vaccine research in at-risk communities and to educate seniors about the Medicare-approved drug discount card and transitional assistance program

● Created and disseminated collateral materials for HIV vaccine research and diabetes campaigns specifically for communities of color, ASOs and CBOs

Rooker 5

Community Service

Capital Alumni Network

www.capalumninetwork.org

Alumni-based organization comprised of over 225 alumni chapters that fosters activities, networking, camaraderie, and intercollegiate spirit between local alumni club members through competition in sports, community service, and networking/social activities. Active member since 2002, participating in various roles including:

Active member 2002 – 2017

Softball Commissioner 2012 – 2014

Chairman, Board of Directors and President 2008 – 2011 Vice Chairman, Board of Directors and Vice President 2007 – 2008 Community Service Director 2006 – 2007

Flag Football Commissioner 2004 – 2006

Gallup, Inc. Community Builders: Member, Board of Directors 2009 – 2012 Community Builders is Gallup’s internal board designed to provide and manage Gallup employee’s service efforts. Worked closely with other board members to design and implement programs for Martha’s Table, Community of Hope, StreetWise and the Athlete Leadership Program. Hoop Dreams Scholarship Fund: Member, Board of Directors 2003 – 2009 www.hoopdreams.org

Hoop Dreams is an organization that provides college-bound high school juniors and seniors with life and educational skills to help them matriculate once they arrive on a college or university campus. Baltimore/Washington D.C. Clemson Club: Member, Board of Directors 2005 – 2009 www.clemsonclub.org

The Clemson Club promotes Clemson University in the Washington, DC metropolitan area through its participation in local community service and social events. Education

Bachelor of Arts, Political Science, Clemson University, Clemson, South Carolina

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