RAMASWAMY HARIHARAN IYER

Contact: 963-***-**** / 093********

E-Mail: adrhj8@r.postjobfree.com / adrhj8@r.postjobfree.com, adrhj8@r.postjobfree.com

Job Objective

Seeking middle managerial level assignments in Business Development, Revenue Generation and Channel Management with an organisation of repute, preferably in Mumbai

Profile Summary

Dynamic career of 30 years reflecting pioneering experience in:

Business Development Revenue Generation Channel Management

Strategy Planning People Management Key Account Management

Brand Management Training / Mentoring Budgeting

Demonstrated year-on-year success in achieving revenue and business growth objectives within start-up initiatives of the established organisations in FMCG sector

Achieved No. 1 Sales Performance for retail sales and a growth

Extensive experience in creating competitive sales & business models, evolving optimal product / price offerings, and creating brand salience in target markets; efficiently managed the launch and market establishment of Good Night Product

Pursued Post Graduation (International Marketing) from Welingkar Management Institute, Mumbai, University, which seeks to leverage experience and business acumen

Established large volume, high profit accounts with excellent levels of retention and loyalty; Retail outlets 850

Successfully managed and mentored cross-functional, teams across assignments; presently handling a team of 10 individuals

Deft in setting up new initiatives, creating strategic marketing plans and budgets, developing product campaigns, reviewing marketing plans and organizing various events

Core Competencies

Business Development:

Steering business development operations with a view to achieve organizational objectives and profitability

Coordinating with customers’ for achieving revenue targets and constantly updating data of market analysis

Sales and Marketing:

Spearheading initiatives for promoting products, achieving business goals and increasing sales growth

Reviewing & interpreting the competition and market information to fine tune marketing strategies

Distributor Management:

Networking with financially strong and reliable channel partners, resulting in deeper market penetration and reach

Evaluating the performance of distributors & monitoring retail sales and marketing activities

Team Management:

•Recruiting, mentoring and handling training of the field functionaries to ensure the sales and operational efficiency

•Creating dynamic environment that fosters development opportunities and high performance amongst team members

Organisational Experience

Since Feb’91 Hindustan Unilever Ltd., Mumbai as Sales Officer / Market Development Officer

Key Result Areas:

Managing Concessionaire entire South Mumbai.

Planning cold room inventory on a regular basis and reducing the costs of the same to get operational efficiency

Developing relationships with current customers and ensuring their retention by ensuring customer delight

Providing on the job training to various personnel to build up their sales skills and overall levels of competencies

Looking after the Icecream Division of Kwality Walls Brand

Highlights:

Holds the credit of developing business despite of recession and attained 20% remarkable growth despite constraint in 2005 to 2018

Successfully developed the product distribution in various Malls and Super Markets

Effectively created several new channels for market penetration

Obtained No. 1 Performer Award in Mumbai for January-June 2013 sales growth achievement

Received 15 years Good Service Award for demonstrating excellent performance across the tenure

Dexterously generated 20% business growth for the brand in 2005 to 2017

Played a key role in implementing strategies to ensure high visibility for key outlets; handled flag ship outlets

Awarded as the Best Asset Placement Person in Mumbai branch & received cash prize for the same

Major Project

Headed a new project for Kwality Walls and undertook the following responsibilities:

oManaged the outlet expansion with deploying assets (freezers) in a perfect manner

oSelected shops for the placement of new ice-cream parlours

oAdded new channel partners

oMonitored secondary sales figures and initiated steps to boost the same

oControlled retail pay out budgets & tapped new markets for sales promotion

Jul’89-Jan’91 Cadbury India Limited, Mumbai as Sales Supervisor

Highlights:

Independently developed key outlets for the brand and initiated several successful ice cream parlours at international level

Significantly contributed in developing new outlets and adding the same to the existing distribution network

Acknowledged as best asset for the company as long regarding sales experience

Holds the distinction of performing consistently despite load shedding issues

Mar’88-Jun’89 Trans Electra, Mumbai as Sales Supervisor

Highlights:

Single-handedly managed the launch and promotion of Good Night- Mosquito Repellent

Awarded for outstanding asset placement & sales achievement in 2004

Accomplished annual sales targets despite of market constraints of adding & expanding outlets

Education

2016 Post Graduation (International Marketing) from Welingkar Management Institute, Mumbai

2011 PGDBM (Marketing Management) from Welingkar Management Institute, Mumbai

1991 Bachelor in Arts (Literature) CHM, Mumbai University

Personal Details

Date of Birth: 10th November, 1965

Address: Flat 101, Mangal Archana Apartment, Opp. Murli Manohar Apartment, Near Lalchakki, Ulhasnagar-4, Thane District, Irama-421004, Maharshtra

Languages Known: English, Hindi, Marathi, Tamil & Malayalam

Inside sales I have worked for inside sales in my 28 year tenure of career in Hul

Current CTC 8.20 lac per annum.

Notice Period: immediate joining

Contact no. 963-***-**** / 093********)

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