Research Consultant, Analyst, Writer

Cain, Gerry R. ******@*****.***

Cell: 816-***-****

GERRY R. CAIN

*** ****** ******, ******* ******** 23505-4415

Cell Phone: 816-***-**** Email: ******@*****.*** Dynamic, proven leader with award-winning client services background. Expertise in competitive intelligence, positioning, branding, and developing new product and services, enhanced with natural entrepreneurial talents. Highly successful in anticipating trends and providing key executives insights to initiate and maintain effective marketing campaigns and projects. B2B and B2C experience in promotional strategies and tactics. Relate to and work with diverse people and adapt well to different cultures and groups. Professional skills:

• Brand positioning of services & product lines

• Competitive positioning of company &

communication messages

• Research to develop new products & services

• Managing multiple focus group & ethnographic

research projects & vendors

• Managing multiple online, in-person and CATI

research surveys & projects

• Implementing usability & design for products &

websites

• Online, database and e-mail analysis

• Revitalizing corporate cultures & implementing

organizational health assessments

• Education marketing for private colleges & public universities

• P&L management of teams & business

• Business acquisition and development

• Identifying, promoting opportunities in community relations

• Executing mentoring & internship programs

• Building teams & developing professional skills

• Acquiring, maintaining PC & MAC networks & tools Employment History:

Director of Business Intelligence

PlattForm Advertising, Lenexa, KS April 2006 to April 2008 Initiated first analytical and research functions for national lead-generation agency by creating business intelligence (BI) unit. Reporting to COO, quickly facilitated increase in traditional media budget by $1 million through implementation and analysis of client enrollee profile data including personal media usage. Brought insight to sales and client service teams through variety of analytic and research services including analysis of leads and enrollees, and web usability studies. Managed and mentored staff of exceptional analysts providing services in media lead-generation analyses, database and email marketing campaign analyses, competitive intelligence, and site location, all while maintaining a 95%+ level of project satisfaction. Created first company- wide employee survey, reporting results and recommendations to senior executives and department managers. President, Strategic Consultant

T.I.P Research, Inc., Parkville, MO January 1992 to March 2006 Restructured sole proprietorship into incorporated entity, expanding professional services in marketing research, strategic planning, and training & development. Leadership and communication research performed for executive team of utility company, KCP&L, led to implementation of organization-wide health assessment by T.I P, resulting in the change of corporate culture within largely union organization. Within one year of implementation, internal and external communication and leadership recommendations positively impacted shareholder value by +50%. Managed growing staff of analysts and vendors handling projects for international companies like Electrolux. Owner, Marketing Research Consultant

Trade Intelligence Professionals (T.I.P), Kansas City, MO October 1989 to December 1991 Conceived of unique professional service offering competitive research services to advertising agencies and marketing organizations that lacked similar operational functions. Through unique promotional efforts, developed niche reputation within research industry for excellence in secondary research and competitive intelligence. Generating profits from the start, T.I.P research influenced the design of PackerWare plastic kitchenware sold at Walmart Stores nationwide. Understanding of consumer desires and needs helped increase product line revenue growth from under $1 million to over $12 million. Personally managed large business research vendors and multiple projects for companies like Sprint Business Services Group and Hallmark Cards. Cain, Gerry R. ******@*****.***

Cell: 816-***-****

Research Analyst

Bernstein Rein Advertising, Kansas City, MO April 1986 to September 1989 Extended use of spreadsheet and database tools to analyze, graph and report McDonald’s advertising co-op data, including sales, daypart transactions to determine the impact of agency’s marketing and promotional efforts. Instrumental in the analysis that ushered in the “value meal” within the QSR industry through McDonald’s Heartland markets. Solely responsible for agency’s secondary and competitive intelligence, reporting implications to client services and media teams for use in account development and acquisition (agency pitches). Conducted primary research for Blockbuster, Farmland Foods, Rival, Walmart and others. Academic History:

Assistant Professor, Instructor & Lecturer

School of Journalism & Mass Communications

University of Kansas (KU), Lawrence, KS 1994 to 2008 Known for developing real-world, practical, project-based curriculum in research, advertising and media management, regularly teaching capstone course of Strategic Campaigns utilizing B2B and B2C marketing clients. Performed administrative and faculty duties related to teaching, research and service, including appointment by chancellor to KU Marketing Committee in efforts to create brand identify for all KU Regent campuses.

Formal Education:

1. MS (1997), Strategic Communications, Advertising minor, KU, Lawrence, Kansas 2. BS (1985), Journalism, Advertising, KU, Lawrence, Kansas 3. AA (1982), General Studies, Business, Prince George’s Comm. College, Largo, Maryland 4. Undergraduate (1981), Communications Studies, Bowie State College, Bowie, Maryland Awards:

• Supplier of the Year Award for Service, KS & MO Regional Minority Supplier Council (2004)

• Kappa Tau Alpha (KTA) Honor Society for Excellence & Scholarship in Journalism (1997)

• University of Kansas Black Faculty & Staff Scholar Award Recipient, Graduate Studies (1997) Professional Development:

• Northland (Kansas City) Leadership Development Class, Graduate

• Stanford University Professional Publishing Course, Graduate

• Kauffman Foundation Entrepreneurship Training Program (KCETP), Graduate

• Usability Professionals Association (UPA), Member

• Missouri Insurance Producer’s License Certification Professional Tools:

PC Formats: Windows & MAC

Programs: MS Office Suite (Word, PowerPoint, Excel, Access), Sharepoint, SAS’ JMP, Crystal Reports, SQL Server, Filemaker, Adobe Creative Suite, iWork, Blackboard, Morae, Vovici, Surveymonkey Published Material:

• Career College Central: Bi-monthly column on effective use of intelligence in education marketing

• Quirks Marketing Research Review: Articles in professional publication on marketing research

• Kansas City Business Journal: Seminal article on secondary research, re-published nationally

• Kansas City Small Business Monthly: Columns on inexpensive ways to gather market intelligence

• Trends, American Marketing Association: Submissions for local chapter publication

• PitchWeekly: First video review columnist and front-page feature for alternative newspaper References & Recommendations:

Gladly provided upon request.

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