Marketing Executive

Marketing and Communications Executive who is a driven leader with a solid record of creative, integrated, and award-winning marketing campaigns that deliver results.

Results-driven leader with track record of maximizing revenue and profitability

Effective e-commerce strategies increased mobile conversion rates from 2.5% to 5.49%

Grew online sales from less than 20% to over 60% of total revenue for organization

Executed the most successful direct mail campaign ever at Porsche with a response rate of over 25%

Created and Implemented Social Media Strategy for consistent social approach globally

Lifted website from lowest rankings to top rankings in JD Power Automotive Marketing Website Evaluations

Developed Touchpoint Optimization program responsible for $48 million in revenue in 12 months of operation

Revitalized organization to capitalize on customer first philosophy, selling skills and sales opportunities

Awarded, connected and well-acknowledged in the industry

2018 Business Chronicle MAX Awards Finalist and CIO Magazine 2018 Digital Edge 50 Award Winner

2014, 2015, 2021, and 2022 Effie Advertising Campaign Judge

Speaker at 2013 MobilityLive Conference and Speaker at 2013 Native Advertising Summit

2012 Effie Award winner for Porsche, “Engineered for Magic, Everyday” campaign

Professional Experience

Georgia Aquarium, Atlanta, GA – (December 2016 to Present)

Senior Director, Marketing and Digital Engagement

In conjunction with our CMO, lead strategic development of programs and platforms which drive online visitation, attendance, and revenue through all aspects of traditional and digital marketing channels for Georgia Aquarium utilizing our ecommerce solution to deliver over 60% of all ticket sales with conversion rates of greater than 5%.

Guide marketing department to develop and deliver marketing plans, policies, practices, and strategies to attract customers, drive performance optimizations and ensure satisfied visitors. Engage CMO, CEO and Board of Directors for regular feedback and achievement of revenue goals.

Manage Georgia Aquarium brand and reputation internally and externally, through active relationships with key advertising agency and digital marketing partners to plan and produce creative, advertising strategies, campaigns, and digital ecosystems to deliver objective goals.

North Carolina State University, University of Wisconsin, and SNHU, Remote – (July 2018 to March 2022)

Adjunct Professor of Marketing

Part-time role to facilitate the instruction of marketing fundamentals to help build future marketing leaders.

Instruction focused on the expansion of the students understanding of digital marketing, integrated marketing communications and social media

Educate students on the role they play in advertising, public relations, branding, and corporate communication strategies.

The Home Depot, Atlanta, GA – (November 2015 to December 2016)

Senior Manager, Marketing, Home Services

Strategic reinvention of all marketing services to support the ongoing growth and success of the Home Depot Exteriors Sales teams for all exterior services installation programs.

Manage strategic and tactical program development and drive integration throughout the organization with oversight of comprehensive lead development, prospect nurturing and customer satisfaction for all Exterior installation services.

Porsche Cars North America & Porsche Financial Services, Atlanta, GA – (July 2006 to November 2015)

Online and Relationship Marketing Manager

Guide Strategic Program Creation to further solidify brand positioning in premium category and fulfill customer expectations of all communications for Porsche, Bentley, Lamborghini, and Bugatti Financial Services.

Lead a team of talented marketing professionals and creative agency partners with on-going collaboration between the brand managers and corporate leadership.

Define, maintain, and enforce brand values and fundamental brand positioning, that is reflected in all consumer communications and strategic development for global digital initiatives with global marketing team.

Concept, manage and develop all digital initiatives for Porsche Cars North America, including websites, SEO/SEM, banner ads, media strategy, mobile marketing, social media, app strategy and emerging technology.

Manage multi-channel interactive communications platforms for all Porsche Dealers. Maintained corporate communication standards while protecting brand identity.

BBDO Detroit, Troy, MI – (January 2003 – June 2006)

Sr. Vice President, Diversified Marketing Integrated Services – Dodge/Jeep/Chrysler

Advisor and consultant to our external client partners and internal departments to strategize, plan, and guide Diversified Marketing Services to benefit their needs and programs, including direct mail, email, wireless, database marketing and call center initiatives.

Educate teams on best practices, customer integration process, strategic planning, sales strategy, and new technologies to create comprehensive integrated marketing plans.

Education

Purdue University – West Lafayette, IN

Master of Science – Communications

Michigan State University – East Lansing, MI

Bachelor of Arts – Marketing

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