Web/Adobe Analytics

Varun

Adobe/ Web Analytics

Email: ***********@*****.***

Phone: 469-***-****

Professional Summary:

Skilled professional expertise across Web analytics, Digital Analytics over 7 years.

Strong analytical skills: ability to analyze raw data, draw conclusions, and develop actionable recommendations.

Self-starter with an analytical mind, excellent attention to detail and the ability to interpret large amounts of data.

Good planning, organization, and time management skills together with an ability to approach tasks in a logical and methodical manner.

Strong attention to detail

Advanced proficiency managing large datasets in Microsoft Excel, Tableau or similar programs.

Strong data interpretation and communications skills; ability to summarize and present complex findings clearly.

Technical Skills:

Web Analytics: Adobe Analytics, Google Analytics

Tag Management Tools: Adobe DTM, Launch, Google Tag Manager

Business intelligence & Data viz: Tableau Desktop and Server, Google Data Studio, MS Power BI

Content Management Systems (functional): Adobe Experience Manager (AEM), Salesforce Lightning

Languages: HTML5, JavaScript

Having knowledge: SQL, CSS, jQuery.

Office tools: MS Office, Google Suite/Workspace

Professional Experience:

Senior Web Analyst

USAA, Richardson, TX

Apr 2020 – Present

Responsibilities:

Responsible for generating KPI’s for business requirements and Implementing Tags in Tag manager tools for better tracking.

Manage delivery of monthly performance reporting to quantify the impact of marketing & business adjustments.

Plan and manage various research projects and work closely with businesses and senior management to interpret findings.

Build and manage a marketing dashboard that portrays key performance indicators for campaigns and different marketing channels using Adobe analytics and Tableau.

Identify opportunities for performance improvement, partnering with marketing & sales to support business cases.

Work with marketing managers to identify opportunities and analyze risk within the business.

Provide data driven business intelligence through tracking and analysis of website performance and results of online marketing initiatives.

Audit website and provide technical recommendations for maximizing online visibility.

Day to day responsibility in managing tags using Adobe Launch and Google tag manager for various domains.

Building Monthly and Ad hock visual dashboard in Tableau desktop and publish into Tableau server.

Web Analyst consultant

Humana, Durham, NC

Nov 2018 to Mar 2020

Responsibilities:

Support the web manager in creating web reports, defining/reviewing KPI’s, providing insights and suggestions into future enhancements.

Responsible for developing and maintaining reference material and documentation, including user guide/help sites.

Proactively identify and implement actions to improve traffic and reporting processes and overall accuracy in data.

Knowledge of or familiarity with online marketing; measurement, ad serving, and media buying.

Documentation relating to existing processes and suggestion / presentations for improving those processes.

Contribute to an ongoing stream of analysis/hypothesis-based ideas for testing

Identify A/B testing opportunities and analyze tests in conjunction with the testing manager and developers.

Managing reports in Google Analytics business requirements.

Implement marketing pixels tags and campaign tags using GTM.

Debugging newly integrated tags to track appropriate data using Google tag assistant and Adobe experience cloud debugger.

Analytics Administrator

Truist Bank, San Antonio,TX

Oct 2016- Oct 2018

Responsibilities

Analyzes online user behavior, conversion data and the customer journey, funnel analysis and multi-channel attribution.

Provides consultancy on campaign tagging and additional on-site tracking.

Uses available data sources to deep dive and troubleshoot campaign performance issues.

Spot’s potential to implement innovative new methodologies and improve analytical procedure.

Performs ROI analysis to evaluate effectiveness of marketing campaigns (PPC, SEO, Display, Video, Social)

Assists in educating business owners on the benefits of digital marketing and the importance of online measurement & conversion optimization.

Performs ad-hoc analytics and conversion optimization for business owners and develops conversion optimization strategies with solid analytical data.

Support the web manager in creating web reports, defining/reviewing KPI’s, providing insights and suggestions into future enhancements.

Responsible for developing and maintaining reference material and documentation, including user guide/help sites.

Proactively identify and implement actions to improve forecasting and reporting processes and overall forecasting accuracy.

Knowledge of or familiarity with online marketing; measurement, ad serving, and media buying.

Documentation relating to existing processes and suggestion / presentations for improving those processes.

Contribute to an ongoing stream of analysis/hypothesis-based ideas for testing

Identify A/B testing opportunities and analyze tests in conjunction with the testing manager and developers.

Web Analyst

Sutherlands, India

May 2013 – Jul 2015

Responsibilities:

Involved in Web analytics for gathering business requirements to implementation, testing, reporting, insights.

Handled tag implementation for Adobe Marketing Suite using Tag Management (Adobe DTM) for various domains.

Partner with Business and Technology teams to develop and communicate requirements for web projects and initiatives. Mentor development teams to implement tracking code correctly and adhere to best practices.

Presented an enhanced version of Dynamic Tag Manager Analytics mobile SDK in iOS and Android mobile apps to automatically capture analytics data.

Improved segmentation tracking implemented behavioural retargeting, and curated circulation of email campaigns.

Debugging Analytics tags in tag manager using Google tag assistant, Charles proxy, etc.

Gathering business requirements and implementing tags based on requirements to track data.

Education:

Master's in Computer and Information Science – Cleveland University

Contact this candidate