Andy Vines

Profile

I am a motivated, analytical collaborator with a proven track record of

delivering superior results and exceeding executive expectations. With rich international experiences and a personal commitment to excellence, I look forward to the next challenge.

Employment History

Digital Vines, Toronto

OCTOBER 2018 — APRIL 2022

Independent consultant delivering enterprise fintech products and services for TD.

Product/User Experience Leadership (Contract), Toronto Accountable for improving the product experience for TDs 9MM+ mobile & web customer.

● Led the Design & Customer Experience teams in collaboration with cross functional stakeholders to deliver flagship TD products and services.

● TD International Remittance Market (IRM) - Transfer and reconciliation of transfers to over 200 countries by Cash, Debit or Account. Any time, any-way, anywhere. (>1,000 team, $15MM)

● TD Authenticate – Offering offline OTP step-up for TDs Canadian personal customers. ($3.5MM)

● TD Interac payments evolution – Providing data-enriched payments/transfers methods between Canadian Banks. Enabling business customers to send and receive transactional data. Product Director, Blanc Labs., Toronto

FEB 2017 — SEPTEMBER 2018

A Product Service agency in Toronto/Bogota.

● Built, defined, and implemented an agile delivery engine for a new agency (Centered on Design Thinking, Prototype-Driven Design, Lean Product Development, and Agile Delivery)

● Facilitated workshops with cross-functional client teams to build a three-pillar roadmap: Growth, Service and Products.

● Direct Reports: 3 x UX/Design Leads, 2 x Product Managers, Indirect manager: 25+ Developers, QE, DevOps and Release Engineers.

● Managed teams in Bogota and Toronto

Client work -

Equitable Bank:

● Delivered a self-service mortgage platform for EQB’s growing retail lending business

● Implemented automation tools to streamline underwriting processes (E.g., Income verification, Credit verification). Intravision Greens (We the Roots)

Details

1-647-***-****

adrgun@r.postjobfree.com

Computer/Software Skills

Microsoft Office: Project, Excel,

PowerPoint, & Word

Project Management Tools: MsProject,

SharePoint, Confluence & Jira

Design/UX Tools: Sketch, Invision,

Axure, Overflow

Hobbies

Being a dad and husband. Finding 10k

races and running them. Travelling to

mountains, and hiking them. Playing

squash/tennis. Completing courses on

CourseRA (my latest was

programmatic advertising),

audiobooks.

● Led the concept and creation of a POC application to trace fresh produce throughout the supply chain of a

hydroponic vertical farm. The “Farm to Fork” POC was utilized as part of a successful seed raise.

Product Manager, Plastic Havas, Toronto

JUNE 2015 — FEB 2017

Collaborated and managed a talented team of 45+ Designers, Strategists, Developers, QEs and Data Analysts to concept and execute the release of various mobile applications.

RBC Financial

● Responsible for the $550k concept & delivery of the Avion Passport Application in support of Avion Loyalty events across Canada.

● Implemented hardware onsite and built/delivered ambassador training.

Shoppers Drugmart/Pharmaprix Apps (SDM)

● Canada’s largest Pharmacy, 4* rating iOS/Android

● Oversaw multiple major feature releases

● Optimized core customer flows, leveraging analytics/insights and design prototype testing to improve product customer experience. Pizza Pizza

● One of Canada’s largest fast food Pizza chains, 4* rating iOS/Android/Watch

● Implemented calorie awareness across all platforms to fulfill the 2017 Healthy Menu Choices Act.

Student Price Card

● Canada’s largest student loyalty platform, 3* rating iOS/Android

● Annual back to school app refresh for card/offers awareness Project Manager, The Marketing Store, Toronto

APRIL 2014 — JUNE 2015

Transition Lenses - Customer Retention, Recapture Marketing

● Led team of 17+ to design and deliver annual integrated marketing campaigns and report on performance, with a budget of $2MM+. Nissan & Infiniti Asia - Customer Data Capture Tool

● Oversaw the production and delivery of a CRM customer acquisition application program to capture and communicate with new customers, delivered in HK, Seoul, Geneva, and Detroit.

● Partnered with leadership team managing multiple enterprise RFPs. Jnr. Project Manager, Agency Republic., London

JUNE 2012 — APRIL 2014

Managed talented cross-functional teams to deliver marketing campaigns for multi-national FMCG clients.

Nivea, Beiersdorf (Northern Europe Region)

● Managed CRM, Social and microsite marketing campaigns for 6 Northern European countries. Ensuring projects ran on time, on budget, and exceeded quality ($200k+)

● Co-managed with Director of PMO Nivea’s first UK eCommerce site build with Magento.

PepsiCo (Brands: Quaker, Tropicana, Danone)

● Managing Social media campaigns, including videos, sweepstakes, and microsites.

Education

Master's Degree, International Public Relations, Manchester Metropolitan, Manchester

MAY 2010 — MAY 2011

Bachelor of Arts Degree, Arts Management, De Montfort University, Leicestershire

AUGUST 2005 — MAY 2008

References available upon request.

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