Independent Consultant
Resume:
Andy Vines
Profile
I am a motivated, analytical collaborator with a proven track record of
delivering superior results and exceeding executive expectations. With rich international experiences and a personal commitment to excellence, I look forward to the next challenge.
Employment History
Digital Vines, Toronto
OCTOBER 2018 — APRIL 2022
Independent consultant delivering enterprise fintech products and services for TD.
Product/User Experience Leadership (Contract), Toronto Accountable for improving the product experience for TDs 9MM+ mobile & web customer.
● Led the Design & Customer Experience teams in collaboration with cross functional stakeholders to deliver flagship TD products and services.
● TD International Remittance Market (IRM) - Transfer and reconciliation of transfers to over 200 countries by Cash, Debit or Account. Any time, any-way, anywhere. (>1,000 team, $15MM)
● TD Authenticate – Offering offline OTP step-up for TDs Canadian personal customers. ($3.5MM)
● TD Interac payments evolution – Providing data-enriched payments/transfers methods between Canadian Banks. Enabling business customers to send and receive transactional data. Product Director, Blanc Labs., Toronto
FEB 2017 — SEPTEMBER 2018
A Product Service agency in Toronto/Bogota.
● Built, defined, and implemented an agile delivery engine for a new agency (Centered on Design Thinking, Prototype-Driven Design, Lean Product Development, and Agile Delivery)
● Facilitated workshops with cross-functional client teams to build a three-pillar roadmap: Growth, Service and Products.
● Direct Reports: 3 x UX/Design Leads, 2 x Product Managers, Indirect manager: 25+ Developers, QE, DevOps and Release Engineers.
● Managed teams in Bogota and Toronto
Client work -
Equitable Bank:
● Delivered a self-service mortgage platform for EQB’s growing retail lending business
● Implemented automation tools to streamline underwriting processes (E.g., Income verification, Credit verification). Intravision Greens (We the Roots)
Details
*********@*****.***
Computer/Software Skills
Microsoft Office: Project, Excel,
PowerPoint, & Word
Project Management Tools: MsProject,
SharePoint, Confluence & Jira
Design/UX Tools: Sketch, Invision,
Axure, Overflow
Hobbies
Being a dad and husband. Finding 10k
races and running them. Travelling to
mountains, and hiking them. Playing
squash/tennis. Completing courses on
CourseRA (my latest was
programmatic advertising),
audiobooks.
● Led the concept and creation of a POC application to trace fresh produce throughout the supply chain of a
hydroponic vertical farm. The “Farm to Fork” POC was utilized as part of a successful seed raise.
Product Manager, Plastic Havas, Toronto
JUNE 2015 — FEB 2017
Collaborated and managed a talented team of 45+ Designers, Strategists, Developers, QEs and Data Analysts to concept and execute the release of various mobile applications.
RBC Financial
● Responsible for the $550k concept & delivery of the Avion Passport Application in support of Avion Loyalty events across Canada.
● Implemented hardware onsite and built/delivered ambassador training.
Shoppers Drugmart/Pharmaprix Apps (SDM)
● Canada’s largest Pharmacy, 4* rating iOS/Android
● Oversaw multiple major feature releases
● Optimized core customer flows, leveraging analytics/insights and design prototype testing to improve product customer experience. Pizza Pizza
● One of Canada’s largest fast food Pizza chains, 4* rating iOS/Android/Watch
● Implemented calorie awareness across all platforms to fulfill the 2017 Healthy Menu Choices Act.
Student Price Card
● Canada’s largest student loyalty platform, 3* rating iOS/Android
● Annual back to school app refresh for card/offers awareness Project Manager, The Marketing Store, Toronto
APRIL 2014 — JUNE 2015
Transition Lenses - Customer Retention, Recapture Marketing
● Led team of 17+ to design and deliver annual integrated marketing campaigns and report on performance, with a budget of $2MM+. Nissan & Infiniti Asia - Customer Data Capture Tool
● Oversaw the production and delivery of a CRM customer acquisition application program to capture and communicate with new customers, delivered in HK, Seoul, Geneva, and Detroit.
● Partnered with leadership team managing multiple enterprise RFPs. Jnr. Project Manager, Agency Republic., London
JUNE 2012 — APRIL 2014
Managed talented cross-functional teams to deliver marketing campaigns for multi-national FMCG clients.
Nivea, Beiersdorf (Northern Europe Region)
● Managed CRM, Social and microsite marketing campaigns for 6 Northern European countries. Ensuring projects ran on time, on budget, and exceeded quality ($200k+)
● Co-managed with Director of PMO Nivea’s first UK eCommerce site build with Magento.
PepsiCo (Brands: Quaker, Tropicana, Danone)
● Managing Social media campaigns, including videos, sweepstakes, and microsites.
Education
Master's Degree, International Public Relations, Manchester Metropolitan, Manchester
MAY 2010 — MAY 2011
Bachelor of Arts Degree, Arts Management, De Montfort University, Leicestershire
AUGUST 2005 — MAY 2008
References available upon request.
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