Customer Service Digital Marketing

SHANNON GREGORY

Marketing Specialist

Walnut Creek, CA 94597 925-***-**** ************@*****.*** linkedin.com/in/shannonlouisegregory Collaborative, creative, and competitive Marketing professional with excellent event planning, branding, and relationship building skills. Develops and refines content that helps boost audience engagement with customer stories and compelling content. Navigates ambiguity by asking questions and setting a clear vision for goals and deliverables. Highly organized with ownership of each project from start to finish. Works across teams to ensure a cohesive voice and tone across all distribution channels. 01. Key Strengths

Strategic Planning Marketing Coordination Messaging & Content Strategy Brand Marketing Event Marketing Event Planning Market Research Project Management Stakeholder Management Communication Teamwork Time Management Customer Relationship Management (CRM) Collateral Creation Vendor Relations Problem Solving Leadership Reporting 02. Education & Training

(BS) Bachelor of Science in Business Marketing 2022 CALIFORNIA STATE UNIVERSITY EAST BAY

- Dean's List: California State University East Bay: all four semesters

- Tau Sigma Honor Society: member Delta Sigma Pi Business Fraternity : VP of Scholarships, Relevant coursework: Marketing Principles, Marketing Research, Marketing Analytics, Consumer Behavior, Product Service and Brand, Digital Marketing & Social Media, Marketing Strategy, International Business, Decision Science

(AS-T) Associate in Science for Transfer in Business Marketing DIABLO VALLEY COLLEGE Google Marketing & E-Commerce Certificate (in-process) LinkedIn Learning Courses: Data Visualization for Marketers, Mobile Marketing Strategy, Google Universal Analytics Essential Training, WordPress 5 Essential Training, Learning Personal Branding, Google Apps: Tips, Tricks, and Techniques 03. Professional Experience

MARKET SELL THROUGH MANAGER CREATIVE CHANNEL RETAIL SAN FRANCISCO, CA 2016 TO 2018 Drove sales and marketing efforts for the new brand of signature appliance products. Fostered relationships with vendors and customers through education, brand differentiation, and industry expertise. Tapped into market needs and helped gain market share through trade shows, demo days, and training. Planned and managed events to drive customer engagement, brand awareness, and business development.

- Designed a streamlined and standardized training program for consistency across multiple operating sites.

- Achieved Company Sales bonus every quarter worked. ELIGIBILITY WORKER CONTRA COSTA COUNTY HERCULES, CA 2015 TO 2016 Served as a client advocate by conducting interviews with applicants and recipients of public assistance and medical care programs. Assessed client needs through relationship building, problem-solving, and research. SALES SPECIALIST FRIEDMANS APPLIANCE/PACIFIC SALES/LOWE’S PLEASANT HILL & CONCORD, CA 2009 TO 2015 Worked in collaboration with vendors to coordinate marketing and display initiatives; drove customer engagement with compelling presentations and expansive product knowledge. Identified opportunities for revenue growth and sold extended warranty products. Supported marketing efforts and display updates. Designed customer-centric solutions and resolved customer issues. APPLIANCE SPECIALIST HOME DEPOT EXPO CONCORD, CA 2007 TO 2009 Served as a consultant and trusted advisor to uncover customer needs and budgets, identify solutions, and drive sales through relationship building and presentations. Oversaw the sales lifecycle; ensured customer satisfaction with proactive communication.

- Recipient of the “Bronze Homer Award” for excellence in customer service; recognized by Home Depot CEO Frank Blake.

- Ranked #10 in annual sales out of the entire Northern California district. 04. Additional Qualifications

Vice President of Programs, CSU East Bay AMA Club Attendee, 2022 Delta Sigma Pi Western Lead Conference Member, American Marketing Association Member, Firstly (Business Mentor Program) Member of American Marketing Association (Mentor Program) Member of COOP Cohort Program in Digital Marketing starting August 2022.

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