MEIYOU YUE

**** ******** ****, #***, *** Angeles, CA• adrfv1@r.postjobfree.com• 404-***-****

PROFESSIONAL EXPERIENCE

Adelaide Attention Metrics Los Angeles, CA

Technical Account Manager/Analytics Lead January 2 0 2 1 – Present

• Built predictive solutions and provided technical guidance to Coca-Cola using A/B tests, and statistical correlation analysis, resulting in a nomination for the 2021 Ad Exchanger award.

• Analyzed large datasets to generate campaign recommendations for clients, and consulted with a range of stakeholders regarding expectations, trade-offs, and risk management.

• Ensured Adelaide Attention Metrics dashboards remain operationally healthy whilst reducing complexity.

• Collaborated with sales account managers, product managers, and the marketing team.

• Developed customized automated reporting for clients and held recurring meetings to communicate data findings.

Maple Media Los Angeles, CA

Revenue and Strategy Manager January 2 0 2 0 – January 2021

• Managed over 500+ mobile apps’ monetization strategies including ad-ops model and subscription model, achieving 3 weeks of historical high in weekly ad product revenue across a dozen app portfolios.

• Constructed and maintained ad ops KPI Dashboards and other analytical visuals with insightful metrics for management concerning DAU, MAU, impressions, ad requests, CPMs, etc.

• Worked with accounting team to close financial statements, accounts receivable, and royalty reporting.

• Created weekly and monthly revenue reports for leadership to make strategic decisions on growth, operation, and organization to drive business growth.

• Worked closely with product managers and data scientists to maintain data accuracies and attribute new revenue streams to the corresponding ad network and app portfolio using SQL and Periscope. Firework App, Loop Now Technologies, Inc. Los Angeles, CA Business Analyst August 2018 – December 2019

• Performed top-down research on the short video/social media industry; evaluated the market size, growth rate, and potential global marketing partners; identified 3 countries as targets and executed strategic partnerships with partner companies in Poland, India, and Russia after presenting comparable valuation to the leadership.

• Trained entire LA office on fundamental data analytics skills to identify user behavior trends; implemented software (Airtable/Monday) to streamline communication across offices on UA experiments.

• Conducted due diligence on 10+ general partners to enhance the ROI of Loop's investment (Jukin Media, Samsung Galaxy Store, Video Elephant, DDOB(Poland), ALT Balaji(India), MediaCube(Russia), etc).

• Envision and designed a growth hack PR plan, achieving TechCrunch, Buzzfeed, and The Epoch Times coverage of the Firework’s new Reveal feature at nearly zero cost. Flex Zhuhai, China

Business Analyst Intern May 2017 – September 2017

• Analyzed large datasets using SQL, generated insights, and communicated findings to stakeholders. Emory EDUCATION University, Emory College Atlanta, GA Bachelor of Science: Economics and Mathematics September 2014 - May 2018 LEADERSHIP ACTIVITIES

TEDxEmory– Marketing Director

• Chaired a student-operated TEDx team of 40 members; achieved a 40% gross increase in annual conference ticket sales after two years of involvement

SKILLS / HONORS / INTERESTS

Technical: Looker / Periscope / Tableau/ MS Office / SQL / Data Analysis / Account Management / Partnerships Honors: Rensselaer Medal Recipient / Certified LookML Developer Language: Mandarin (Native) / Cantonese (Fluent)

Interests: Ballet (16+ years of practice) / Classical Piano / Electronic Dance Music

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