Social Media Marketing

Joseph

Callahan

412-***-**** • adrfcn@r.postjobfree.com

*** * ***** *** • Pittsburgh, PA 15212

PROFESSIONAL EXPERIENCE

INNOVAQOR, INC. JUNE 2021 – Present

Director of Marketing

Responsible for the rebranding, launch and execution of marketing initiatives and budgeting focused on brand positioning and development, SEO, social media, customer acquisition and retention Key Achievements:

• Rebranded and launched two websites within 60 days of start date

• Increased website keyword rankings by 400% in 4 months

• Increased social media impressions by 220% resulting in $500,000 pipeline in 2 months SMARTSOLUTION TECHNOLOGIES Pittsburgh, PA • September 2020 - June 2021 Director of Marketing

Responsible for the development and execution of marketing initiatives and budgeting with a focus on lead generation, SEO, customer acquisition and retention and social media presence Key Achievements:

• Increased search visibility by 86% for targeted keywords in less than 3 months

• Grew monthly web visits by 250% over 3 months

• Directly responsible for $183,000 in incremental revenue and pipeline via marketing programs within 3 months INDUSTRY WEAPON Pittsburgh, PA • October 2019 - April 2020 Director, Sales and Marketing

Responsible for the development and execution of all strategic global marketing initiatives and budgeting with a focus on lead generation, cost management, social media presence and customer acquisition and retention. Key Achievements:

• Expanded account based sales and marketing from local to national levels

• Launched comprehensive marketing programs across healthcare and education increasing marketing qualified leads by 60%

• Conducted training sessions on the best practices for digital signage deployment to customers and employees TRACKABOUT, INC. Moon, PA • November 2018 - September 2019 Director of Marketing

Responsible for all marketing programs and budgets with a focus on content creation, lead generation and customer acquisition. Key Achievements:

• Implemented CRM Marketing Platform (Hubspot) for all website and email tracking

• Developed campaigns to enter and expand into new markets including Restoration, Healthcare and Chemicals

• Expanded prospect database by 50% globally

• Delivered 500+ marketing qualified leads from Q1-Q3 2019 THE CMMI INSTITUTE Pittsburgh, PA • July 2017 – June 2018 Director of Marketing

Responsible for the development and execution of all strategic global marketing initiatives and budgeting with a focus on lead generation, cost management, social media presence and customer acquisition and retention. Key Achievements:

• Developing and executing marketing plans on two major product launches, increasing media impressions by over 1 million and exceeding lead generation goals by 50%

CORE COMPETENCIES

• Vision and leadership

• Marketing strategy and tactics

• Market research and analysis

• Creative design

• Global event management

• Financial planning and budgeting

• Product and program management

• Global Marketing

• Training and formal instruction

• Team building and management

• Mentoring and coaching

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Joseph

Callahan

412-***-**** • adrfcn@r.postjobfree.com

412 W North Ave • Pittsburgh, PA 15212

• Implementing marketing automation tools that increased prospect touch points by 70% while reducing manual reporting by 50%

• Creating C-Suite presentations for multiple keynote presentations globally

• Managing $1 million plus budget, saving over $500,000 in first six months FIRST INSIGHT, INC. Warrendale, PA • January 2012 - July 2017 Senior Director, Marketing

Responsible for all inbound and outbound marketing programs and budgets with a laser focus on content creation, lead generation, customer acquisition and retention.

Key Achievements:

• Managed $3 million budget for all marketing projects

• Published in more than 100 journals, publications and blogs including Forbes, Wall Street Journal, Women’s Wear Daily, CNBC, Time, Fortune and Marketing Sherpa

• Increased prospect database by 1252%

• Exceeded lead generation goals by 98% year over year

• Managed over 20 events a year including trade shows, executive dinners and executive summits

• Executed global marketing and lead generation programs across the EU including the UK, France, Germany, Italy and Spain

• Redesigned website on two separate occasions, providing creative and content direction

• Developed and delivered over 20 executive presentations to C-Level executives world-wide

• Implemented CRM Marketing Platform (Hubspot) for all website and email tracking

• Managed Google Ad words and article sponsorships across various outlets including LinkedIn, Twitter and Facebook DICKS SPORTING GOODS Coraopolis, PA • June 2007 – April 2011 Director, Print Production and Project Management

Responsible for the budgeting, development and execution of marketing campaigns across all product lines utilizing a broad mix of marketing vehicles including in-store signage, direct mail, digital (email, banner ads, social media) magazine ads, billboards. Directed staff of 8 Production Specialists and Project Managers as well as multiple on and off-site agencies. Expertly managed $6 million budget and master production schedule for all marketing projects.

Key Achievements:

• Managed $6 million budget for all print production and fulfillment projects

• Reduced shipping costs by 50% on print and fulfillment cost

• Conducted twice weekly production meeting communicating project/campaign status across all campaigns

• Initiated automated workflow program driving inefficiencies out of the process allowing additional time for planning and execution

• Managed multiple, concurrent projects produced both internally and by external agencies

• Developed and delivered marketing presentations for senior level executives outlining campaign elements, timing and expected results

• Conducted independent process audit with outside agency ensuring utilization of best-practices across all print projects BLACK BOX NETWORK SERVICES Lawrence, PA • May 2005 – June 2007 Director, Marketing

Responsible for developing strategic and tactical marketing plans for global product and services division. Managed staff of 9 Product and Technical Marketers across multiple product categories. Primary responsibilities include providing management and direction in the following areas: Strategic planning, market research, search engine marketing, new product development, legacy product life-cycle management, customer segmentation, channel programs, on-line and off-line advertising, international marketing, creative design, and tradeshow management.

Key Achievements:

• Developed and implemented strategic marketing plan that generated 4% growth after 5 years of declining revenue

• Executed new customer acquisition strategy resulting in ~800 new, buying customers

• Implemented Search Engine Marketing program which increased web traffic by 25% and conversion rates by 35%

• Identified $1,000,000 in cost savings through strategic vendor partnerships

• Executed trade show program which generated incremental revenue of $750,000

• Effectively evaluated and launched over 100 new products across a variety of product categories

• Developed on-going company-wide corporate communication program re-enforcing corporate brand and direction

• Expertly engendered strong sense of teamwork and cohesion to contribute to greatly improved team performance Page 2 of 3

Joseph

Callahan

412-***-**** • adrfcn@r.postjobfree.com

412 W North Ave • Pittsburgh, PA 15212

MARCONI Warrendale, PA • July 2000 - April 2005

Market Manager

Retained and expanded responsibilities through significant market downturns, successfully leading domestic and international initiatives. Collaborated with multiple levels to employ marketing intelligence, customer/sales/engineering input to define, develop, and deploy comprehensive marcomm strategies and plans aligned with corporate objectives. Coordinate and manage across functions including Sales, Marketing Services, Product Marketing, Industry/Analyst Relations, and Finance to ensure consistent strategy implementation; interact with public to ensure positive image. Participate in development and administration of $230,000 departmental budget. Research, analyze, and select information; design and produce market-specific collateral; develop and deliver internal/external sales presentations and training across North America and Europe.

Key Achievements:

• Developed and led market-entry campaign to penetrate European defense market which resulted in $5,000,000 in sales after two years

• Identified, coordinated and executed trade shows focused on lead generation and branding in the US, UK, France, Germany, Poland and Dubai

• Provided supervision and direction for 2 colleagues in Europe who implemented departmental directives overseas

• Expertly engendered strong sense of teamwork and cohesion to contribute to greatly improved team performance ANICOM, INC. Rosemont, Illinois • 1997 - 2000

Fiber Optic Product / Program Manager, North America Managed fiber optic products and related programs throughout North America for technology-based company with $25 million in annual revenues. Oversaw across 60 North American sales locations the evaluation, promotion, coordination, and sale of diverse physical- and active-layer fiber optic product portfolio. Participated in business development and key account management; negotiated vendor contracts and managed relationships. Ensured applications engineering support for Sales and customers. Developed and delivered on-site training for up to 1,000 installation technicians at 40+ facilities nationally; presented fiber-optic technology seminars at NECA and ISC trade shows. Key Achievements:

• Led in deployment of initiatives that drove fiber-optic product sales from $40 million to $54 million over 1 year

• Adeptly initiated, negotiated, and managed 50+ regional and national vendor agreements

• Drove Canadian sales to 10-fold increase over 1 year, attaining $10 million in 1999

• Initiated, selected, and led product-management team to more effectively coordinate vendor relationships and support sales cycles

• Participated in securing multiple key fiber-optic supply contracts, including those with General Motors, Chrysler, and Gateway Telephone KITCO FIBER OPTICS Virginia Beach, Virginia • 1994 - 1997 Vice President, 1995-1997

Fiber Optic Specialist, 1994-1995

Rapidly promoted to provide executive leadership for division of Norfolk Wire and Electronics, specializing in design/manufacture of and training for Navy shipboard products. Participated in development of business strategies and plans; led across multiple functions to ensure performance aligned with defined objectives. Provided technical leadership, training, and mentoring to ensure accurate standards development, assembly and quality assurance. Developed and presented training to lead internal and client personnel to proficiency in requisite technical knowledge.

Key Achievements:

• Wrote and executed assembly standards and QA program for Navy Shipboard fiber optic military connector assembly

• Collaborated with Navy experts to develop and write standards governing fiber-optic installation and testing

• Expertly led 2,000+ students at all levels to attain proficiency in commercial and military fiber-optic theory and installation practices PRIOR EXPERIENCE

Instructor

Indian River Middle School,

Chesapeake, Virginia

Gateway High School,

Kissimmee, Florida

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EDUCATION

Bachelor of Arts, Business Administration/Management Westminster College, New Wilmington, Pennsylvania, 1990 Professional Development

Various marketing and sales seminars focused on new, innovative marketing ideas Certifications

Professional Education Certificate, State of Florida, 1991

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