Leslie Gibbs M.B.A

**** **** ******, ********* *****, CA 90266 714-***-**** adrdr8@r.postjobfree.com

SUMMARY:

** ***** ** ********** ******* strategic planning, multi-functional executive teams, digital & traditional marketing, new product development, call center strategy, corporate communications, and sales management across a wide-range of industries and business models

10 years in C-suite

Specialty: taking companies poised for growth to the next level through strong strategic leadership and marketing execution

EDUCATION:

Northwestern University, Evanston, IL

M.B.A., Kellogg School of Business

UCLA Extension, Los Angeles, CA

Digital Marketing & Advertising & New Media Program

Ohio University Honors Tutorial College, Athens, OH

B.B.A, Marketing/Psychology, Summa Cum Laude, Graduated #1 in College of Business

EXPERIENCE:

Chief Marketing Officer December 2019-current

Modern Vascular, Calabasas, CA (Privately owned)

Grew footprint from 8 clinics to 18 in 2 years, representing $100M+ in annual revenues

Built brand identity and awareness campaigns from the ground up including brand positioning, style guides, websites, ad campaigns, social media, PR, automated patient journeys and patient research

Hired and oversaw 25 B2B field sales reps, digital marketing and call center associates including 1 VP and 2 directors. Managed 4 external agencies

Oversaw corporate communications including COVID management, political lobbying and crisis communications

Grew direct to consumer patient acquisition from 0 to 15% of total patients

Chief Marketing Officer January 2018-December 2019

Western Dental and Orthodontics, Orange, CA (Private Equity owned)

Led new patient acquisition, turning around 2 straight years of double digit declines to grow same office new patients +2% while keeping marketing as a percent of revenues constant

Revamped digital acquisition marketing plan, driving digital bookings up over +20%

Rebranded brand and launched new advertising campaign including television advertising, in-office executions, digital marketing, website redesign and internal office launch October 2018

Assembled and onboarded new marketing team including digital hires and 3 new agencies. Managed department of 18 professionals including 3 VPs

Responsible for $29M budget, $900M in revenues, and a footprint of over 310 offices across five states

Developed and presented management presentation to attract new investors to the company

Worked on a multifunctional team to evaluate and integrate the largest acquisition in Western Dental history (65 locations). Led rebranding and marketing relaunch of over 100 additional offices (+50% footprint growth)

Launched pediatric brand “Western Dental Kids” with 30 office footprint

Chief Marketing Officer; Vice President of Marketing & Sales

Consumer Safety Technology, Des Moines, IA (Private Equity Owned) April 2013 – December 2017

Key team member in management presentations that led to selling of company to new private equity in year 4. Part of executive leadership team that built company value 6 times

Doubled organic lead generation to over 10,000 per month in three years, three times industry average, building market share from 10.8% (#4) to 20+% (#2)

Grew annual revenues from $20M to $80M. Created 3X profit growth from $12M to $35M

Led new product development ideation based on consumer and affiliate insights

Created Marketing infrastructure starting from an initial team of 3 inexperienced marketers to a team of 25 Marketing and Field Sales professionals

Built Intoxalock brand identity, awareness, brand positioning and style guides

Led company’s first 3-5 year strategic planning process

Developed multiple consumer facing and B2B website(s)

Managed team of Marketing and Information Technology professionals in search engine optimization (SEO), conversion optimization, mobile optimization, and user experience (UX) enhancement initiatives building customer leads generated by websites from under 20% to over 50%

Utilized aggressive pay per click (PPC), feeder websites and direct mail direct-to-consumer efforts to assure first contact with the customer

Led multifunctional customer experience teams building reputation management, customer recommendations and client retention

Championed the development of customer advocacy groups to enhance customer experience and led premium experience initiative to build attorney referral loyalty

Expanded role of outside field sales from B2B cold-calling to strategic geography and industry thought leaders, developing and rolling out integrated business tools to create professional referral network

Built a partnership network of over 8,000 affiliates in four years

Director of Marketing, Product Development & Strategy

Bonne Bell Cosmetics, Santa Monica, CA (Privately owned) 1999 – 2012

Reporting to CEO, oversaw brand management and P&Ls for all cosmetic and skin care brands driving revenues from $50M to $120M

Responsible for six professionals across Brand Management, New Product Development, Public Relations and Business Analysis with offices in New York City, Cleveland and Los Angeles

Initiated, negotiated and executed licensing agreements with top brands including Coca Cola, Mars, Barbie and Disney, among others

Led annual trend-based new product development, promotional planning and product merchandising for each season and retailer, presenting to buyers from Wal-Mart, Target, Costco, Sephora and other major retailers

Oversaw annual color and trend positioning

Built brand identity, positioning and communications based on in-depth consumer insights

Built consumer loyalty program built around community building, inside scoops and VIP product previews

P&L responsibility for 400+ SKUs

Additional Roles: Executive Director non-profit, LensCrafters Canadian Marketing Director, P&G Brand Management

Personal interests: tennis, pickle ball, yoga, and independent films

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