Digital Content Editor Director, Communications Editorial Director

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JAYNE MIFSUD GILLIS, MA

404-***-**** + **********@*****.*** + https://www.linkedin.com/in/jaynegillis/ portfolio website: jaynegillis.com

lifestyle & fashion enthusiast - Instagram: Jayne_of_the_fashion_jungle Digital marketing asset and communications rockstar seeking meaningful, challenging work with a collaborative, dynamic team.

Professional Experience

CONTENT DEVELOPER (contract) (2020 – present)

Microsoft – Redmond, WA & Atlanta, GA

Recruited to join high profile team to produce content to teach digital skills to a 25 million international audience during the global health crisis.

Write and edit media scripts to capitalize on visualization and promote motivation and learning using Microsoft and Chicago Manual of Style.

Collaborate with subject matter experts and instructional designers to target audience needs and create high quality course content.

Interact with multimedia application developers to produce scripts for movies and courses for World Wide Learning.

Ensure content meets national, international, and Microsoft standards for editing and interface coding.

EDITORIAL DIRECTOR

Mud Room – Roswell, GA (2015 – 2019)

● Strategic director of publishing for a variety of clients---from corporate to agency to mission-driven---with inbound public relations execution, publication development, and a variety of writing assignments. Wrote, edited, and managed deliverables for traditional print and digital channels (social media, web, email). Developed white papers, infographics, video scripts, blogs, press releases, trade show marketing materials, magazines, and newsletters.

Implemented brand voice, working with multiple stakeholders at all levels for a portfolio of clients including: GE Power & Water, American Express, International Facility Management Association, Progressive Insurance, and Erin’s Hope for Friends.

CONTENT MARKETING MANAGER

Lost World Adventures - Decatur, GA (2019 - graduate internship)

● Created and curated content and A/B tested (with 20% conversion rate increase) blogs, eBooks, and email marketing campaigns for a luxury niche travel company.

● Developed and executed content strategy, editorial calendars, SEO and customer-focused content for web and mobile platforms.

● Conducted social media and web user experience audits with audience personas and brand voice. 2

● Sought out trends, translated analytics, and researched audience behavior to contribute to company thought leadership and adjust overall strategy.

DIRECTOR OF COMMUNICATIONS

Society for Maintenance and Reliability Professionals (SMRP) -- Atlanta, GA (2012 – 2014)

● Sought out new business opportunities and developed proposals with highly successful outcomes in Account Executive company role.

● Developed integrated strategic communication plans, led brand story implementation and value proposition, and measured results for 6,500-member global professional society of asset management professionals.

● Built a ground-breaking public policy/public affairs initiative that positioned the Society as the industry leader and led to national media placements. (www.kellencompany.com/case-studies)

● Managed all platforms (social media, web, email, print).

● Led marketing for conferences and trade shows, including launch of mobile app, increasing engagement 95%.

● Built comprehensive brand voice and internal and external strategy, leading to overhaul of organization as thought leader in the asset reliability space.

● Directed videos for special events and relaunched optimal UX website.

● Exceeded budgeted revenue growth by 110% for conference corporate sponsorships.

● Created and built strategic partnerships and trade agreements with outside organizations. EDITOR-IN-CHIEF, “Solutions” SMRP Magazine

● Led direction of 42-page magazine from advertising to editorial to finished product.

● Launched content strategy, developed editorial calendar, and integrated content for all platforms. Led committee of industry thought leaders and subject matter experts. MANAGER, GLOBAL EMPLOYEE COMMUNICATIONS

Ferro Corporation -- Cleveland, OH (2002 – 2005)

● Developed company-wide ongoing communications strategy for 10,000-employee audience of $2 billion worldwide manufacturer of automotive glass, and chemicals that enhance and improve the performance of materials, including electronics, pharmaceuticals, ceramics, and plastics.

● Spearheaded CEO building dedication that led to PRSA “Cleveland Rocks” Award in special events category.

● Orchestrated strategic plans through tactical quarterly employee newsletters, monthly leadership and internal letters, and corporate videos.

● Wrote content and led direction for videos, speeches, scripts, and letters for CEO and COO.

● Executed and managed global intranet and external website with ongoing strategy.

● Provided communications counsel to senior management. DIRECTOR OF COMMUNICATIONS (1998 – 2002)

Industrial Supply Association – Cleveland, OH

Built foundation for in-house department and launched strategic communications and complete rebranding of organization with association name change.

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Developed captivating speeches and teleprompter scripts for executives at conventions and trade show events, conference programs and marketing materials, videos, and membership collateral. Increased event attendance by 25%. Increased membership by 20%.

COMMUNICATIONS MANAGER (1994 – 1998)

Voluntary Protection Programs Participants’ Association – Falls Church, VA

● Heavy-hitting association results in membership, webinars, and conferences from successful launch of communication strategy that was created for startup workplace health, safety, and environmental organization impacting more than three quarters of a million U.S. workers.

● Partnered with OSHA and Department of Labor speechwriters to ghostwrite executive speeches and scripts.

● Editor-in-Chief of award-winning 60-page magazine. Developed theme, story assignments, and design.

● Marketed five-day annual conferences to members and other stakeholders, increasing attendance by 37%. MANAGING EDITOR (1990 – 1994)

American Physical Therapy Association – Alexandria, VA

● Managing Editor of Section and State Chapter Publications and the student magazine, “Today’s Student in PT.”

● Created the theme, sought out SMEs, and wrote, edited (using AP Style), and produced seven newsletters and journals plus the student magazine for a national 100,000-member professional association. Pro Bono

Graduate Advisory & Social Media Lead - Georgia Climate Project Conference (2019) Public Affairs Specialist, Mountain Park Elementary School (2012–2014) Professional and Volunteer Organizations

American Society of Association Executives

Women in Technology

IABC (International Association of Business Communicators) Atlanta, Vice President, Professional Development (2011– 2013); President, IABC Cleveland Chapter, 2003-2004) Honors/Accomplishments

Miller-Heiman Conceptual and Strategic Selling (2014) PRSA Cleveland Rocks Award (Public Relations Society of America) (2004) - CEO Building Dedication Cleveland Bridge Builders Leadership Training (2003) Invited Guest Speaker – IABC (International Association of Business Communicators) International Conference, Toronto, Canada (2003) and John Carroll University (“What To Do With an English Degree?”) Education

AGNES SCOTT COLLEGE

Master of Arts, Writing & Digital Communication (2019) Atlanta, GA GEORGE WASHINGTON UNIVERSITY Washington, DC

Graduate Certificate, Public Relations

STATE UNIVERSITY OF NEW YORK @ FREDONIA Fredonia, NY Bachelor of Arts, English Literature & Professional Writing

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