Board Member Sales

PUBLIC

SUMMARY OF QUALIFICATIONS

Dan Novais is a seasoned Senior Executive whose main goals are generating results through team leadership in complex organizations. He possesses a strong background in sales expanded work field to operations, service, corporate management, and finance administration. His present position, as COO & Senior Vice President for the Americas Region, he took over the position, on October 2018, with the main goal of marking the “full turnaround” of the region. Among his many priorities, his many goals were the creation of a very detailed strategic plan to be presented and approved by the board, which happened in January 2019. At this stage, he is on “Execution Mode” of the plan, thru the hiring, training, and developing of professionals to be high performers delivering high performing results. We have already seen results, and the North American Region, has already reached their budget numbers, with an outlook of overachieving it.

On his previous position, as Vice President for Softline International, and previously, he's led the team to conduct a successful M&A Acquisition resulting in the new company in Brazil to jump from 27th place to 2nd largest place for Softline International Operations, just behind the Russian Market His main strengths are having a wide experience in generating value, managing P&L and conducting the turnaround of low-performance Business Units in the organization, including financial, regulatory, legal and labor issues.

Dan Novais has a strong commercial background, proven experience in a high-performance team building and leadership, sales management, customer prospection/retention, new-market development, and channel architecture;

He's developed a deep understanding in North American Markets (USA & Canada) and Emerging Markets including Brazil, Chile, Argentina, Peru, Mexico, and Colombia; aligned with strategic thinking skills in delegating tasks, monitoring solutions. Resilient, clear communicator, legitimate and capable in dealing with ambiguity and high-pressure environments;

He's managed well know companies and Business-Units for American and European multinational high-tech companies;

Dan Novais has a very extensive international experience, having lived in the USA and in Brazil, but also, has traveled extensively within Latin America and European Regions, and is abreast of the market/industries in these regions.

Dan Novais is fluent in English, Spanish and Portuguese, His professional experience is backed up by a bachelor’s Science Degree from UNIP University in Sao Paulo, Brazil, an MBA from the University of Toronto in Canada in International Business Management with a focus on M&A acquisition processes and lately, a Board Member Certificate Diploma, from IBGC – Brazilian Institute for Corporate Governance. He is also working and studying at this point, to participate soon, for a Series 7 certification license, to act as Financial Advisor for Corporations and Individuals, in the United States, with expected graduation to happen in 2022. Dan Novais does also actively participate in the following boards as Volunteer Advisory Council Member:

• Enterprise Florida - Technology Startup Program - USA

• HACR - Hispanic Association on Corporate Responsibility - USA

• The Hispanic Chamber of Commerce of Metro Orlando (HCCMO) - USA

• CUBO – Startups - Sao Paulo – Brazil

Dan Novais lives in Orlando, FL, USA, where he is a lawful Permanent Resident and has also residency in Sao Paulo, Brazil, where he is a Certified Board Member and is actively involved in advising Startups companies in the Technology Sector within the ESG Space, in a voluntary basis Dan Novais PUBLIC

Dan Novais

321-***-**** - Orlando - FL

***.********@*****.***

https://www.linkedin.com/in/dan-novais-20033a?trk=nav_responsive_tab_profile COO & SVP of Sales for a technology-based, paradigm shifting, solutions company that offers significant growth potential

PROFILE & VALUE

• Vision and strategy creator, disseminator and motivator. Trained and experienced in implementing flexible, data-driven, planning methodologies for a fast-paced business environment. Ensures that all projects and initiatives support the core strategy, mission and objectives of the company.

• Results achiever, with a proven track record of implementing actionable systems, metrics and processes to prioritize, track and achieve business objectives. Leads by example with a strong work ethic, high emotional maturity and unquestionable ethics. Often referred to as the “go to” person. Main capabilities are to build or turn around companies, on hiring, training and developing professionals/teams to be high performers, delivering high perform results, thru the Channel/Distribution, and, the Direct Sales Model, using Force Management Sales Methodology

• Open and efficient communicator to all levels of the organization, the Board, investors, customers and the press. Promotes swift information flows throughout the organization.

• Fluent English, Spanish and Portuguese.

• Decision maker who uses all available inputs, many years of experience, instincts and critical thinking to make timely decisions while understanding and planning for systemic ripple effects. Understands the value of quickly addressing bad decisions.

• Coach, mentor and developer of high impact personnel and teams. Motivates people to demand ownership, accountability and responsibility from themselves and others in order to improve the performance of their group, their team and the company.

• Situational leader who has experience working in start-up environments as well as mature and waning companies. A long and successful career working with executives, professionals, hourly staff, union workers and contractors to get mission critical projects and initiatives done.

• Business-Unit Management at American and European multinational high-tech companies; selling to Retail (Amazon, Target, Walmart, Macys & Target (eMarket places) DoorDash, Rappi LATAM, Uber Eats LATAM), Healthcare (Hospitals, HMOs and Telehealth providers (Chen Med, Teladoc), Pharma (Pfizer, Acche, GSK, Merck), Sports & Events ( Orlando Magic, Orlando City Soccer, Corinthians Soccer Club), Finance (Banks, Insurance (BPO) Processes, Private Equity Funds, Payment Providers, Fintechs and Blockchain Technology Providers), Public Sector (Local and State level), Supply and Chain (UPS, DHL, FedEx), CPG, Transportation (American and Delta Airlines, JetBlue airlines), Manufacturing (GM, Tesla and Ford, InBev (Budweiser, Corona), Grupo Modelo, Chiquita, Dell Technologies), Media (Marketing Agencies, Content Providers, and TV Networks, Globo TV, Univision, Discovery Channel, Univision), Telecom (Call Centers – BPO). Dan Novais PUBLIC

• Excellent C-Level relationships with the top Private Equity Funds in the US and Latin America

PROFESSIONAL EXPERIENCE

Routinr 2021 / PRESENT

• The world's first lifestyle platform sharing inspiring routines from people of influence

• Responsible for raising Series A for companies within the Private Equity Funds in the Americas Region Board Member - Advisory

SOPRANO DESIGN INTERNATIONAL 2018 / PRESENT

CPaaS – Communications Cloud Provider – SaaS Model COO & SVP Americas Region – (Private Equity Investment Company)

• Reports to CEO and Board of the company with full P&L responsibility.

• Helped raised Series A – Private Equity Funds – US$ 7 Million

• Restructuring and repositioning the Region’s Operation, thru Digital Transformation, gaining 25% annual growth. Alignment model recognized by the Company Board as local and global reference.

• Elaboration and deployment of new regional strategic planning aligned with global planning and focused on breaking paradigms to support changes in market approach from product selling to industrial solutions selling. Increase in new strategic positions with 40% headcount increase to sustain the new model.

• Responsible for P&L of US$ 85 Million – (Scaled the Operation from $5 Million) - 75 professionals in Americas region Organization (Finance (Compliance, Corporate Development and M&A), HR (All aspects of it, Talent Mgmt., Hiring, Onboarding, JDs, etc.), Sales, Sales Operations, Professional Services

(Consultancy), Delivery of Projects, Marketing (GTM Execution, Product and Strategy), Logistics, Pre- sales, Post Sales (Customer Experience), Services and Operations, etc.) overall responsibility, developing synergies including new brands and processes to mitigate risks and gaps SOFTLINE INTERNATIONAL - – (Private Equity Investment Company) 2015 / 2018 Software Technology Systems Integrator – SaaS Cloud Provider – Skilled Professionals Provider SVP Americas - 2015 / October 2018 (Startup operation when I first started in the company) Report to the CEO Global for Digital Strategy, Sales and Operations (located in Russia) Statutory Director responsible for the entire operation in the region (Finance, Sales, IT, Marketing, HR and Professional Services & Delivery, with a team of 170 professionals (5 directories and 4 managers), 4 Sales offices in Brazil, 2 Offices in the US, 1 Office in Chile and 1 Office in Colombia and 1 in Canada. Achievements:

• Executive Level Management with Key C-Level relationships with Key decision makers here I personally closed these key contracts in key growth verticals, bringing an annual revenue of US$ 50 Million

• Responsible for Holding Key partners & alliances and vendor relationships with C-Levels such as ServiceNow in the US and Latin America, Salesforce, Sophos Cybersecurity, Cipher Cyber, Kaspersky Labs, Dassault Systems, Infor, Tibco, SAS, Tableau Analytics, Cisco IoT, KPMG, Deloitte, Accenture, IBM, Capgemini, Autodesk, Dropbox, AWS, Tibco, SAS, Tableau, Cisco Networks, Fortinet, Sabre, Amadeus, Avaya, SAP, Genesys, Microsoft, Oracle, Infor, Cisco IoT, Huawei, Kaspersky, Intel, and their sales teams generating the closing of Key deals in the amount of US$ 50 Million in Brazil, Latin America and North America (US and Canada)

• Responsible for leading the team to conduct the M&A Acquisition and raising funds resulting the new company in Brazil to jump from 27th place to 2nd largest place for Softline International Operations, just behind Russian Market

• Helped raised Series A – Private Equity Funds for Acquisition ( US$ 15 Million) Dan Novais PUBLIC

• Responsible for P&L of US$ 90 Million – (Scaled the Operation from $5 Million) - 175 professionals in Americas region Organization (Finance, HR, Sales, Marketing, Logistics, Pre-sales, Services and Operations, etc.) overall responsibility, developing synergies including new brands and processes to mitigate risks and gaps.

• Operation expansion and penetration in new markets – oil & gas, consumer goods, food and beverages, footwear, mining and utilities.

• Restructuring Direct/Indirect and Inside Sales Teams Sales: redefinition of the operational model focusing on professionals specialized in target segments, synergy creation between local operations and global support. Exceeding target by 108% in 2015, representing 30% annual growth, Latam being the first region to reach results based on new global strategy.

• Restructuring Sales Operation area (Sales Support), implementing an intelligent operational area, aligned with business strategy and achieving excellence in service providing and resulting in the supply of qualitative information to aid identification of possible strategy deviations (Sales, Marketing, Promotions), reducing discount levels and purchase-order process time, expediting business closure via SLA deployment.

Pitney Bowes Software - Miami - USA 2013 / 2015

American Multinational Company focused on delivering management for Digital Marketing and Geo Localization Solutions (Mapinfo)

Vice President Digital - Latin America Region

Reported to the President with a team of 8 direct and 15 indirect employees Responsibilities:

• Responsible for P&L of US$ 60 Million – 50 people in Latam Organization (Finance, HR, Sales, Marketing, Logistics, Pre-sales, Services and Operations, etc.) overall responsibility

• Creation and Development of the Annual Budget and Strategic Plan for the region

• Responsible for driving the team for delivering 103% of annual target revenue, after 3 years of not delivering the forecasted number for the region.

• Responsible for closing, 4 new logos for MapInfo (geo Localization) in Brazil, resulting on new revenue on the amount of $2,5 Million

• Responsible for negotiating the major contract with C-level decision makers, of the main markets, Financing, Insurance, Communications and Media in the region, 100% success rate. SAP Software - Miami - USA 2012 / 2013

German Multinational Software Company, world leader in ERP systems VP Sales Mobility Software

Reporting to the President Americas Region with a team of 15 employees EDS - Electronic Data Systems - Latin America - Sao Paulo - Brazil 2004 / 2012 American IT Outsourcing Company

Sales and IT Operations Director - Latin America

Sprint International Telecommunications - Reston - VA - USA 1990 / 2004 Telecommunications Provider – Enterprise Market

Operations Executive Director - Latin America

EDUCATION

• Presently studying for Series 7 - Licensed Financial Advisor in the USA – Expected Graduation in 2022

• IBGC - Brazilian Corporate Governance Institute - Board Member Certification Course Graduated on September 2011.

Dan Novais PUBLIC

• University of Toronto – Toronto - Canada - International Executive MBA Graduated on July 2007 - GPA 3.6/4.0

• UNIP University - Sao Paulo - Brazil - Bachelors on Business Administration Graduated on 1989 - GPA 3.2/4.0

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