Adelina Kursani
347-***-**** · *******.*******@*****.***
KEY ATTRIBUTES
Account Management
Forecast Purchase Orders
Customer Service
Sales Operations
Promotional Incentives
Relationship Management
Warehouse/Distributor Oversight
Product Development
Business Development
Retailer Forecast Planning
Budget Allocation
International Exports
EXPERIENCE
Anthony Brands USA, New York, NY May 2014 – February 2022
Corporate Global Account Manager
Oversee all aspects of the operational process, related to the management of prestige retail accounts and distributors, both international and domestic
Implement internal structure to support specific retailer guidelines to track order trends, accommodate planning needs, implement sampling initiatives, plan and execute in store support events
Work closely with supply chain and product development teams tracking market trends in men’s skin care to evaluate and expand product range as well as generate GWP offers for specific retailers
Partner with supply chain manager to ensure new product development timelines are on track to meet the ship to trade dates for all retailers and distributors and that any exclusive offers are budgeted for
Lead a team of seven regional Account Executives by conducting regular sales review conference calls to measure sales goals, week to date performance metrics and enforce strategies for optimal sell through are being practiced
Provide complete oversight of warehouse process by ensuring that packaging specifications are adhered to, international orders are EU compliant, and through review of EDI orders for accuracy
Analyze biannual retailer forecasts to ensure that internal sales quotas will be met and identify potential growth opportunities
Primary point of contact with all Buyers & Planners at department store accounts like Sephora USA/Canada, Nordstrom, Ulta, Lord & Taylor and other online retailers
Complete item set up forms for all new SKU assortments for major retailers such as Sephora, Nordstrom, Ulta and Lord & Taylor
Execute planogram resets, item setup, SKU assortment sheets for all prestige retailers
Erno Laszlo, New York, NY February 2014 – May 2014
International Sales, Operations Assistant Manager
Primary contact for international distributor partners
Responsible for order entry, inventory tracking and managing global needs for international distributors
Worked with the distributors to maximize buy-in and sell-thru, while minimizing returns
Coordinated all supporting materials for new product launches and initiated new launch forecasts
Supported Marketing to provide product knowledge training to markets and agents
Mustela USA, New York, NY February 2011 – December 2013
Sales Operations, Key Account Manager
Provided all aspects of operational support to buyers for key accounts to ensure the fulfillment of corporate objectives
Co-responsible for the strategy development to drive account growth and expand profits by compiling precise monthly sales analysis reports to the VP of Sales
Co-created promotional incentives for key accounts in the U.S. on quarterly basis resulting in expanded visibility and product sales
Performed product evaluations and market trend analysis to discover growth opportunities and new product ideas
Closely collaborated with Marketing and PR department to drive greater product awareness within the medical community via trade shows
Reviewed EDI transmissions daily to ensure proper SKUs were ordered by all channels and adjusted all errors with the IT/warehouse teams
Completed all new item set up forms and updated all pertinent SKU information in key account portals
Researched and targeted new channels of distribution which aligned with strategic objectives and company goals
Actively engaged in coordinating new product launch presentations to all buyers ensuring successful buy- in
Phyto – The Ales Group, New York, NY September 2008 – February 2011
Business Development Manager
Supported 12 sales managers with targeting new account acquisitions in accordance with company expectations
Conducted quarterly reviews with all representatives to ensure sales strategies were being executed and expanded upon
Applied market research and database development skills to capture key account information
Worked with Marketing to create the monthly Phyto promotional magazine (U.S. division)
Arranged and attended national industry trade shows significantly improving overall brand awareness
Planned various meetings and special events with industry leaders, facilitating educational classes
Created PowerPoint presentations, highlighting achievements of the previous year & focus on upcoming year
Business Development Coordinator September 2007 – September 2008
Provide executive level administrative support to the VP of sales
Manage the day to day calendar for the VP as well as 12 business development managers
Organize the details of special events, travel arrangements, corporate agendas and itineraries
Plan and coordinate all corporate luncheons and develop presentations for on- and off-site meetings
Process monthly expense reports reflecting supporting documents for accounting team
Collaborate with department managers on weekly mailers; facilitate the accurate and timely writing, editing and preparation of all printed materials
SOFTWARE
Excel, PowerPoint, Sage, Macola, MASS500, Anzio
EDUCATION
Iona College, School of Arts and Sciences
B.S. Early Childhood Education