Communications And Multichannel Media Strategist
Resume:
COMMUNICATIONS AND MULTICHANNEL MEDIA STRATEGIST
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Michael Lloyd, Jr.
***** ******* *********, #***, *******, CA 91356
*************@*****.*** l 818/421- 0574 (mobile) COMMUNICATIONS AND MULTICHANNEL MEDIA STRATEGIST
Awards don't define me, but since others choose to use them as a measuring stick, I've been bestowed with the upper echelon of industry awards, including two Emmy Awards, a two- time Clio Award winner for honoring creative advertising in package design, print, radio and television, a 17- time Telly Award winner which honors the very best film and video productions, and Direct Marketing Association Innovation Awards given to top direct marketers.
Business savvy, decisive and knowledgeable media, advertising, and marketing strategist with 25+ years of experience with Fortune 500/1000 corporations, consumer accounts, financial service organizations, education, entertainment, media, and tourism. My attributes are recognized for building strong brands using creative, intuitive, integrated marketing methodologies across multichannel platforms. Key contributor to strategic business planning with experience leading, managing and developing long- range growth plans for a staff of five to fifty professionals. As a dynamic leader and solutions provider, I consistently demonstrate a 500% ROI track record in relation business development, creative solutions, and operations management skills. CORE PROFESSIONAL COMPETENCIES
l Double- Digit Revenue Generation l Cross- Functional Team Leadership l PR Budgeting, Planning and Forecasting l Media Relations and Management l Marketing and Creative Director l High- Profile Publicity Management l Product Development and Introduction l Brand Integration and Shepherding l Corporate Citizenship and Outreach l Advertising Campaign Initiatives l Social Media Program Development l Global Outreach SIGNIFICANT PROFESSIONAL ACCOMPLISHMENTS
l Handled the execution of all on- air and digital promotions and presentations for twenty plus years running, including direction, writing, and design. $95 million in multichannel media buy with a documented $700 million ROI. l Clio Awards and Emmy Awards (each two- time winners), Telly Awards (17- time winner).
l Doubled enrollment at AMDA College and Conservatory of Performing Arts while elevating the brand into a Top 5 institution in a niche market. MICHAEL LLOYD 818/421- 0574
COMMUNICATIONS AND MULTICHANNEL MEDIA STRATEGIST
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l A leader in digital brand evolution, with specialties in the entertainment, education, financial, and consumer market segments:
• Known as a veteran of incise and successful direct marketing campaigns giving lifeblood to MCI’s Friends and Family campaign introducing calling circles with innovative social marketing. LifeCall’s “I’ve Fallen and I Can’t Get Up”— which allowed a fallen senior to be rescued, and Epson’s hallmark Mobile Marketing campaigns.
• The Walt Disney Company—handled the creation and supervision for creative direction, collateral, design, effects for the Disney Interactive Group promotions for eight years.
• San Mateo County Fair—developed a proven promotional strategy that turned a declining institution into the third largest fair in California with record attendance achieved seven years running. Won 24 Western States Gold Awards for creative and promotional programs in that span.
• Unique Image, Inc.—Led the public relations team in the placement of over $5 million dollars in earned media for countries including Egypt, France, England, the Sultanate of Oman, Jordan and others.
• Created concepts and crafted television pilots and motion picture screenplays for major American and Japanese studio development. Shepherded the concepts to ensure escalation of intellectual properties through development.
• Sports Reporting—Became the most read columnist on the SB Nation hockey platform with the innovative “Perspectives From The Cheap Seats” column on Jewels From The Crown.
WORK EXPERIENCE
AMDA COLLEGE AND CONSERVATORY OF THE PERFORMING ARTS DIRECTOR OF MEDIA AND COMMUNICATIONS
2013- PRESENT
FOR NEARLY 60 YEARS AS ONE OF WORLD’S PREMIERE COLLEGES OF THE PERFORMING ARTS, AMDA HAS BEEN RECOGNIZED THROUGHOUT THE INDUSTRY FOR ITS RICH HISTORY AND TRADITION OF LAUNCHING SOME OF THE MOST SUCCESSFUL CAREERS IN THEATRE, FILM, AND TELEVISION WHILE PRESERVING THE HIGHER EDUCATION INTEGRITY OF AWARDING BACHELOR’S AND MASTER’S DEGREES.
~CREATED THE "FIND YOUR VOICE” AND “UNPARALLELED PERFORMING ARTS EDUCATION” BRAND CAMPAIGNS WHICH HAVE TRIPLED ENROLLMENT IN FIVE YEARS.
~SERVES AS THE CONDUIT FOR MEDIA RELATIONS, CREATING A PROPRIETARY TRACKING AND BUDGETING SYSTEM TO MAXIMIZE EXTERNAL COMMUNICATIONS TO MIRROR A ROBUST INTERNAL COMMUNICATIONS PROGRAM THAT IMPROVED INSTUTIONAL BRAND IMAGE WITH INCREASED EXPOSURE EDUCATIONAL ACCOLADES AND INCREASED ENGAGEMENT ACROSS MULTIPLE MEDIA PLATFORMS.
~DECREASED ANNUAL MARCOM COSTS 45%, WHILE INCREASING PENETRATION, BY ENHANCING OUR OVERALL 360 VIEW OF THE MARKETING AND OPTIMIZING ONLINE AND OUTREACH STRATEGIES.
MICHAEL LLOYD 818/421- 0574
COMMUNICATIONS AND MULTICHANNEL MEDIA STRATEGIST
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~UTILIZED ‘BIG DATA’ PREDICTIVE MODELING TO LAUNCH EFFECTIVE, TARGETED, REAL- TIME TRIGGER E- MAIL MARKETING PROGRAM. ACHIEVED METRICS THAT ARE QUINTUPLE THE DIRECT MARKETING ASSOCIATION AVERAGES FOR THE EDUCATION SECTOR.
~ESTABLISHED MULTICHANNEL MEDIA CAMPAIGNS ACHIEVING MAXIMUM EXPOSURE FOR NEW BRANDING AND LOGO IDENTITY, AND ALSO INTRODUCED GRAPHIC STANDARDS THAT COULD BE UTILIZED SEAMLESSLY ACROSS ALL CAMPUS DEPARTMENTS ON TWO COASTS.
~AWARD- WINNING CREATIVE SOLUTIONS RESULTED IN 12 TELLY AWARDS, AN EMMY AWARD, AND A FINALIST IN THE AMERICAN MARKETING ASSOCIATION MARKETEER OF THE YEAR AWARD. UNIQUE IMAGE, INC.
COMMUNICATIONS AND MARKETING DIRECTOR
2001- 2013
UNIQUE IMAGE, INC. IS AN INTEGRATED BRAND MARKETING AND MEDIA SOLUTIONS BOUTIQUE AGENCY. THEIR PROVEN ABILITY TO DESIGN, IMPLEMENT AND DELIVER THRIVING CAMPAIGNS AND DISCOVER IMAGINATIVE SOLUTIONS HAS EARNED A VALUED REPUTATION AS APARTNER IN CONSUMER AND BUSINESS- TO- BUSINESS MEDIA/MARKETING, LITHO PRINTING AND DIRECT MAIL. EMPOWERING THE PHILANTHROPIC SECTOR IS AT THE CORE OF EVERYTHING UNIQUE IMAGE DELIVERS.
~CREATION OF CONCEPTS AND MARKETING PLANS—FROM INCEPTION TO POST- IMPLEMENTATION ANALYSIS—INCLUDING ADVERTISING AND PUBLIC RELATIONS CAMPAIGNS, ON AND OFF- LINE LEAD GENERATION PROGRAMS, TELEVISION /RADIO COMMERCIALS AND PRINT ADVERTISING CONCEPTS, NEWS RELEASE WRITING/DISTRIBUTION, AND MEDIA PLANNING, NEGOTIATION AND PURCHASING.
~CREATED INNOVATIVE ADVERTISING, MARKETING AND PUBLIC RELATIONS CAMPAIGNS INCLUDING THE CREATIVE, E- COMMERCE, MERCHANDISING, EMAIL MARKETING /SOCIAL MEDIA, EVENTS, INCENTIVES, COMMUNICATIONS AND BUZZ MARKETING SEGMENTS THAT DRIVE ROI AND ELEVATE BRANDING WITH MOST PERFORMING ABOVE INDUSTY EXPECTATIONS.
~LEDS THE EDITORIAL STAFF OF WRITERS TO WRITE, EDIT AND IMPLEMENT MARKETING PROGRAMS FOR FORTUNE 500 CLIENTS, MAGAZINES AND NON- PROFIT AGENCIES.
~CRAFTED AND EXECUTES BRANDING AND PUBLIC RELATIONS/MEDIA PROGRAMS, WORKING WITH INFLUENCERS FOR EARNED MEDIA PLACEMENTS ON BEHALF OF CLIENTS.
~DEVELOPED ECONOMIC STUDIES FOR THE INCLUSION IN TOURISM DEVELOPMENT BOARD KEY FIVE- YEAR STRATEGIES.
~RESPONSIBLE FOR PLATFORM SYNERGY ON A CORPORATE WIDE BASIS WITHIN DOMESTIC MARKETS WITH EMPHASIS ON CONTACTS WITHIN AGENCY MEDIA ENVIRONMENTS.
~ENHANCED RELATIONSHIPS IN GLOBAL MARKETS FOR B2B AND B2C MARKETING AND STRATEGIC BUSINESS DEVELOPMENT. IDENTIFY PROMOTIONAL OPPORTUNITIES WITH A 360 PERSPECTIVE TO ENHANCE BRAND AWARENESS AND INCREASE MARKET SHARE. MICHAEL LLOYD 818/421- 0574
COMMUNICATIONS AND MULTICHANNEL MEDIA STRATEGIST
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EDUCATION
UNIVERSITY OF CALIFORNIA AT LOS ANGELES
BACHELOR OF SCIENCE – COMMUNICATIONS
PUBLIC RELATIONS EXTENSION CERTIFICATION
ASSOCIATIONS
ACADEMY OF TELEVISION ARTS AND SCIENCES – VOTING MEMBER (NoCAL) AMERICAN MARKETING ASSOCIATION
DIRECT MARKETING ASSOCIATION
PUBLIC RELATIONS SOCIETY OF AMERICA
TELLY AWARDS – SILVER JUDGING COUNCIL
AWARDS
CLIO AWARDS – 2- TIME WINNER
DIRECT MARKETING ASSOCIATION INNOVATION – 3- TIME WINNER EMMY AWARDS – 2- TIME WINNER
TELLY AWARDS – 17- TIME WINNER
WESTERN FAIRS ASSOCIATION – 24- TIME GOLD SEAL WINNER SHOWCASE
REFERENCES AND FURTHER JOB HISTORY AVAILABLE UPON REQUEST. CLIO AWARDS PITCH VIDEO AND AWARDS SUBMISSION AVAILABLE UPON REQUEST SKILLS
PROFICIENT IN MICROSOFT OFFICE (INCLUDING WORD, EXCEL, POWERPOINT), AS WELL AS DESIGN APPLICATIONS (INDESIGN, QUARK, ILLUSTRATOR AND PHOTOSHOP). UBIQUITOUS
COVERED THE ACADEMY AWARDS FOR FOX AND ALO MAGAZINE AS A PHOTOGRAPHER FROM 2013- 2020. AUTHOR OF SIX ART HISTORY AND EDUCATION BOOKS.
ACCOMPLISHED TRAVEL AND SPORTS WRITER WITH HUNDREDS OF BYLINES / PHOTOGRAPHY CREDITS. MOTHER’S AGAINST DRUNK DRIVING (M.A.D.D.) – MAN OF THE YEAR FOR COMMUNITY SERVICE.
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