Marketing Specialist
Resume:
LIÈGE MARTINS DE QUADROS OLMOS
Miami - Florida
! adrclq@r.postjobfree.com
OBJECTIVE: Marketing & Communication Management
PROFILE:
• Proac’ve, hands-on, communica’ve, sense of urgency, commitment, entrepreneurial thinking.
• Fluent English and Spanish. French studies. Na’ve Portuguese.
• Digital Inspirer with an expressive number of engaged followers worldwide.
• Professional with solid experience in the segment of smart ci’es, ar’ficial intelligence, as well as heavy con- struc’on machinery and equipment such as Asphalt Plants, Aerial PlaHorms, Cranes, Excavators, Rollers and Pharmaceu’cal industry.
• Experience in business development in the USA.
• Extensive knowledge and experience in the area of marke’ng, including strategic marke’ng, digital marke’ng, branding, compe’’on monitoring, rela’onship marke’ng, sector analysis (opportuni’es and threats), lost sales, forecast analysis, market share, market research, strategic and tac’cal planning.
• Product launches in La’n America and in the United States, experience in social media (Instagram, TwiPer, Facebook, You tube, Tiktok) and crea’on and planning of website and blog.
• Experience in organiza’on of trade shows and events in Brazil and abroad (United States, La’n America, Europe and Africa) and edi’on & coordina’on of business magazine focused on customers, representa’ves and Gov- ernment agencies;
• Experience in nego’a’ng with vehicles and media; experience in development of job reports in Brazil and abroad; and experience in select foreign trainees to Brazilian companies, prepara’on of budgetary frameworks
(strategic planning) and skill in the treatment of most people approach and different social and cultural levels.
• High knowledge of computer tools (Advanced Excel, Windows, Word, Power Point), Aliceweb, Pentatransac’on, Corel Draw, Photoshop and the Internet.
EDUCATION:
2008 Postgraduate MBA in Financial and Accounting Management - FGV ( Getulio Vargas Foundation) 2005 Postgraduate MBA in Marketing – ESPM (School of Higher Education in Advertising & Marketing) 2004 Graduation in Business Administration - UFSM (Federal University of Santa Maria) PROFESSIONAL EXPERIENCE:
WiseMoving Technologies Corp 2016-2022
Focused on delivering technology innovations and solutions within the parking industry, WiseMoving – an American Company - brings to North America an enhanced parking experience with greater visibility for the parking user. Function: Marketing Director
Assignments:
• Business Development ( Responsible for iden’fying the opportunity to bring the SmartParking Technology, from New Zealand to the USA);
• Support the CEO in the process of opening a company in the USA;
• Create branding awareness;
• Run the company’s office in the USA ( the CEO is based in Brazil);
• Search new technologies in the Smart City umbrella to make partnerships.
• Straight rela’onship with Swiss and UK Partners.
• Monitoring strategic markets. Annual strategic marke’ng planning, prepara’on and control budget for market- ing and sales ;
• Company's website and Social Media Account crea’on and management.
• Crea’on of the Anima’on Video in English and Spanish;
• Organizing & planning events in the field of Smart Ci’es, Mobility and Transporta’on.
• Run the branding strategy of the company ; Represent the company with the class ins’tu’ons like IPMI (In- terna’onal Parking and Mobility Ins’tute), NPA (Na’onal Parking Associa’on), FTPA (Florida Transporta’on and Parking Associa’on);
• Member of the Marke’ng commiPee of FTPA;
• Pricing, Mark -up, Business Intelligence;
• Produc’on of RFPs proposals;
• Sales back office.
IT’S UP TO ME LIFESTYLE PLATFORM 2015- CURRENT
Initially it was a lifestyle blog with daily posts about Etiquette, Travel, Wine & Dine, Beauty & Health and Opinion. Now, due the success it became an Instagram account - @li_olmos - with a huge number of followers. Function: Lifestyle Inspirer
Assignments:
• Reach of over 455,000 people;
• Top five engaged audience: Brazil, USA, Australia, France and Mexico;
• Age ranges 35-44 and 25-34;
• Communica’on and promo’on of brands worldwide in an organic way;
• 2015 Launch of the bilingual blog: It's Up to Me ( www.itsuptomeblog.com ), with daily posts on e’quePe, health &beauty, fashion, travel, gastronomy and events;
• 2016 Finalist of the Best South Florida Lifestyle Blog Award, The Blogger Union - South Florida Bloggers Chap- ter.;
• APendance at the most important Fashion Weeks: NYFW 2015, 2016 and 2017, Miami Swim Week 2015, 2016 and 2018, London Fashion Week 2017 and Paris Fashion Week 2019;
• Creator of IGTV series: "Tacinha com Li”- Drinks with Li ( translated to English) which addresses contemporary themes, "In the Kitchen with Li Olmos" (recipes) and "Those who do not remember the past is doomed to re- peat it" (about culture and history with behavioral insights.) ;
• Hos’ng and promo’on of several lives, during the pandemic, with high quality content, ( entrepreneurship, emo’onal intelligence, La’n American market, burnout, travel, etc.), in order to entertain and inform the audi- ence;
• Hilton Honolulu Campaign - Hawaii, 2019;
• Quintana Roo ( Mexico) Tourism Campaign, 2017;
• Campaign for Champagne Veuve Clicquot, in 2019, in Reims, France;
• Front row of Jeremy Scotch Fashion Show - 2017, along with important influencers such as Italian Chiara Fer- ragni and American Paris Hilton;
• Organic audience.
RPH GROUP 2013
First Brazilian Pharmaceutical Private appropriate to the activities of production, distribution and marketing of sets reactive, also classified as radiopharmaceuticals .
Function: Marketing Coordinator
Assignments:
• Bring to Brazil innova’ve drugs for therapy diagnosis through partnerships with major interna’onal players, including USA, France, Belgium and India;
• Start exports to La’n America and Hong Kong ;
• Monitoring strategic markets. Annual strategic marke’ng planning, prepara’on and control budget for market- ing and sales;
• Re-architec’ng the company's website;
• Organizing & planning events in the field of nuclear medicine and radiopharmacy;
• Run the branding strategy of the company;
• Represent the company with the class ins’tu’ons like ANVISA, Brazilian Society of Nuclear Medicine, Interfar- ma;
• Pricing, Mark-up, Business Intelligence .
Terex Roadbuilding Latin America 2008 - 2012
Company of TEREX Group - American conglomerate that includes over 50 companies, today is part of the select team of the three largest suppliers of equipment for building roads and paving in the world. Function: Marketing Executive
Assignments:
• Analysis of lost sales, market share, sales projects, create and coordinate campaigns to launch products in LaGn America and the United States, produce and deliver business, sales & product presentaGons to customers and dealers from La’n America and Africa and nego’a’ng adverGsing in industry magazines worldwide.
• Strategic monitoring of compeGGon, through tools like Aliceweb, Pentatransac’on and strategic comparisons of products;
• Annual strategic markeGng planning, development and control of budget for markeGng and sales;
• Re-architec’ng the company's website, as well as maintenance, management and feeding site and even Social Media (twiPer and youtube); guide and control ways of using the visual idenGty of Terex; development of job reports, press releases, statements, advice press releases and announcements, and organiza’on & planning of trade shows and events in LaGn America, USA, Africa and Europe;
• EdiGon, publishing and coordinaGon of the quarterly magazine “Terex on the Road” sent to customers, part- ners and dealers, and ediGon of product brochures and technical presentaGons, and crea’on of Development trainings to senior and middle management.
Main Results:
• CreaGon and implementaGon of a management system for network to the dealers of Terex Roadbuilding La’n America, where the en’re process that was once manual is now online, allowing sales managers and directors have an overview and specific the performance of each region, as well as greater security and accuracy of in- forma’on.
• Crea’on of Dealer Manual which contained all the informa’on about brand guidelines, code of conduct of the company, contacts, financial instrucGons. In short, it is the physical version of the Dealer Portal.
• General Catalogue of products with specifica’ons, photos, videos and presenta’ons of each product;
• Rebuiding of the company's website with complete focus on the customer;
• Represent the company at en’’es and industry associa’ons, as ABIMAQ, SOBRATEMA, AMCHAM;
• Organizing & planning events in partnership with governmental en’’es in Brazil and La’n America, as the State Government of RS and Governación Bolivar / Venezuela. OTHER EXPERIENCES:
Localiza Rent a Car 2005 – 2007
Car rental for individual and corporate.
Function: Customer service
Assignments:
• Nego’a’on of rates, deadlines and vehicles, support in opening affiliates in the State and public service and sales of leases for individual persons, always offering the best alterna’ve to achieve customer sa’sfac’on, seek- ing excellence in the provision of services.
Uglione S/A 2004 – 2005
General Motors Vehicle dealership - Santa Maria/RS Function: Marketing Intern
Assignments:
• Tac’cal marke’ng planning for the period of one year. Santa Maria Shopping 2002 – 2003
Center Mall - Santa Maria/RS
Função: Marketing Intern
Assignments:
• Also worked in the Financial, Opera’onal and Administra’ve areas.
• Worked with Rela’onship Marke’ng.
• Par’cipated in senior management mee’ngs for sugges’ng administra’ve adjustments.
• Developed strategic planning for the marke’ng ac’ons for 2004.
• Implemented market strategies of price, product/service, place, and promo’on.
• Conducted market research in order to iden’fy the shopping mall's customer profile as well as took sa’sfac’on surveys at its Food Court.
Banco do Brasil 2003 – 2004
Financial Institution
Function: Office Assistant
Assignments:
• Opened accounts for Individuals, provided customer service in general, marked ’mes to sell insurance; Did col- lec’ons (reduc’on of default payments), Approved credit/debit cards, Corrected and updated customer records.
COURSES AND AREAS OF KNOWLEDGE:
2015 Business English -Talk International School – Miami 2012 French Level 1-French Alliance – Porto Alegre 2009 Market Performance in Customer Focus-Industrial Marketing School – São Paulo 2005 Entrepreneurship-SEBRAE
2005 Financial planning and Analysis -SEBRAE
2005 How to sell More and Better-SEBRAE
2005 Guidance for credit-SEBRAE
2004 Rural Management (Agribusiness) – SANTA MARIA 2004 Come Aumentare La Competitività Della Piccola e Media Impresa – UFSM/Associação Italiana. ADDITIONAL INFORMATION:
Brazilian, Married, 39 years old, working Mom. Availability to travel.
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