Marketing Database manager

Courtney Carolina

Del City, Oklahoma *****

405-***-**** adrbrg@r.postjobfree.com

PROFESSIONAL SUMMARY

Versatile and innovative management professional skilled at seeing "big picture" while still also focusing on details. Expertise in business development and streamlining processes and systems.

SKILLS

Marketing Strategy Development

Database Marketing

Marketing Automation

Strategic Planning and Alignment

Strong Analytical and Problem Solving skills

CRM Software

WORK HISTORY

DATABASE MARKETING MANAGER 05/2021 to Current

Paycom - Oklahoma City, OK

Lead all CRM Development projects for Marketing. Strategize developments that will improve efficiencies and improve data.

Scope out developments and oversee development projects from conception, development, QA, UAT, rollout and training.

Own the data architecture, data flow and data synchronization across Marketo and Paycoms CRM to ensure the right data is available to stakeholders

Integrate new tools and processes into our existing martech stack to drive optimization and automation

Implement and document data management best practices and train new marketing team members on how to effectively use Paycoms CRM.

Collaborate with our sales and marketing operations teams to bring your vision to life for ways to improve our database

Strategize with business partners on email, advertising, marketing communication, campaign strategy, processes and analytics.

Analyze gaps in marketing data and develop strategies to fill those gaps including managing relationships with data enrichment vendors, managing deduplication logic, and standardizing data intake processes

MARKETING DATABASE SUPERVISOR 10/2018 to 05/2021

Paycom - Oklahoma City, OK

Reviewed source documents and listings to compile resources for identifying and correcting data allocation issues.

Identified and resolved data-handling errors and hardware conflicts to maintain organizational IMS infrastructure.

Liaised between data management and IT support personnel to communicate ongoing system maintenance and new software development.

Devised and implemented reliable data management procedures to enable usability and security of company data.

Oversee Database Team leaders and monitor activity of database team to ensure quality control of leads distribution and data entry

DATABASE TEAM LEAD 01/2017 to 10/2018

Paycom - Oklahoma City, OK

Collaborated with sales and marketing departments to support business objectives and client acquisition.

Completed and submitted monthly and yearly reports to support executive decision making.

Monitor and maintain data quality within the marketing database

Develop and drive marketing database strategies and execution for growth, segmentation, data cleanliness and completeness

Constantly look for and recommend ways to improve database maintenance and prospect profiling initiatives

Closely monitor activity of database specialist to ensure quality control of lead distribution and data entry

ADMINISTRATIVE SPECIALIST 10/2016 to 01/2017

Its My Community Initiative - Oklahoma City, OK

Created and updated physical records and digital files to maintain current, accurate and compliant documentation.

Worked on behalf of senior leaders to complete project requirements according to schedules and within budgetary limitations.

Monitored and managed expenses with allotted budgets and reviewed and approved expense reports.

Conducted thorough research using diverse resources to assist professional staff with routine and special project tasks.

Scheduled meetings booked meeting rooms and prepared meeting agendas.

Prepared project documents, reports and brochures.

SENIOR ASSOCIATE DATA CAPTURE 11/2013 to 10/2016

American Cancer Society - Oklahoma City, OK

Assigned tasks, reviewed performance and devised improvement plans or corrections.

Developed junior team members and cultivated collaborative culture.

Maintain the conversion table and ensure it is maintained and updated as event coding is updated.

Testing and Training source for all donation processing projects

Serve as a subject matter expert for OLER activities in online event systems and CRM system.

Approached each problem with fresh mind and analytical strategies to quickly resolve concerns.

SALES AND SERVICE SPECIALIST 05/2012 to 11/2013

Bank Of America - Oklahoma City, OK

Assisted customers with setting up or closing accounts, completing loan applications and signing up for new services.

Managed escalated phone calls by applying conflict resolutions skills and extensive knowledge of bank policies, products and services.

Understood and applied selling techniques to open, develop and close sales and created product interest by actively cross-selling products and services to pursue customers.

Evaluated client financial positions and identified most appropriate banking products.

Utilized up-to-date information to make effective decisions governing bank operations.

Trained and mentored junior banking staff to maximize performance, efficiency and compliance.

Performed loan servicing functions to check compliance with applicable terms and conditions.

BANK TELLER 12/2011 to 05/2012

Bank Of America - Oklahoma City, OK

Built and strengthened customer relationships by leveraging excellent interpersonal and communication skills.

Reconciled cash drawer and resolved discrepancies.

Counted and packaged currency and coins.

Completed highly accurate, high-volume money counts via both manual and machine-driven approaches.

Provided customer records, account statements and copies of checks.

EDUCATION

University of Central Oklahoma - Edmond, OK Bachelor of Arts

Strategic Communication, 05/2018

CERTIFICATIONS

Lean Six Sigma- Green Belt

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