Copy Editor Content Writer

Prerna Priya

Current Address: Flat No- C ****, Ace City, Greater Noida West, Noida Extension, Uttar Pradesh, 201306

Mobile: 965*******

Email: **********@*****.***

CAREER OBJECTIVE

An astute and result oriented professional with ability to analyze, interpret, simplify and clearly communicate information to the target audience seeks employment as a content writer in a well-established company where performance will be duly rewarded in an entirely professional work-environment.

HIGHLIGHTS

6 years of functional experience in content writing, editing, proofreading, social media management, copy writing, online marketing, media coordination and brand communication

Well versed in SEO techniques and best practices for content while adhering web standards

Working knowledge of website structures, information architecture and content management systems

Special talent for MS Office Applications: Word, Excel, Outlook and PowerPoint

CONTENT WRITING COMPETENCIES

Internet Research – Proofreading – Titles/Headings Creation

Alt-text – Content Editing – Search Engine Optimization

English Grammar – Punctuation – Consistency

NICHES OF EXPERTISE

Lifestyle

Furniture & Decor

FMCG & Retail

Business

Beauty & Fashion

Politics & General Awareness

Real Estate

Travel Tourism

Social Media

Nutrition

Fitness

PROFESSIONAL STRENGTHS

Possess six years of progressive experience as a content writer & Copy Editor (Blogs, Articles, Press releases, Seo Content, Taglines, Ad Copies, Jingles)

Ability to generate content in a clear and precise manner

Exceptional written and verbal communication skills

Extensive knowledge of Google key word research tools

Ability to write content according to international & domestic clients requirements

Possess excellent organizational and management skills

Excellent knowledge of grammar and use of punctuation marks

In-depth knowledge of on-line research with excellent analytical skills

Proficient in creating and delivering information, both inside and outside of a company

Coordinating media and marketing events and meetings

Ability to write in a variety of styles and formats for multiple audiences

Target oriented and ability to perform tasks within limited period of time

Build social media calendar, posts, advertising and promotions across social media platforms and blogs.

Engage blogging community and reviews to leverage influencers of target demographic.

Plan & execute social media campaigns to improve brand presence and pull more traffic to the website

WORK EXPERIENCE

Assistant Manager – Copy & Content in Marketing Team Wave Infratech Noida February 15, 2019 – December 31, 2020

Build social media calendar, posts, advertising and promotions across social media platforms and blogs.

Creating content for websites, social media platforms, press releases, seo blogs & content

Preparing content for ad copies, flyers and mailers, brand creative & communication.

Plan & execute social media campaigns to improve brand presence and pull more traffic to the website

Preparing social posts for different social media platforms & pages.

Delegating the work effectively to the agencies and coordinating with them

Proofreading all the contents before publication.

Team Leader in Digital Marketing Team Future Retail Pvt. Ltd. Gurgaon October 12, 2016 – January 31,2019

Earlier Projects – FabFurnish.com, HomeTown.com, Ezone.com, Clarks

Current Project - Easyday

Researching online for relevant materials

Create fresh and exclusive content for the Company Website

Writing quality website content under strict deadlines

Writing on page and off page SEO content

SEO Keyword stuffing - Coordinating with the SEO Executive for keyword list and creating

content as per the requirement

Writing articles, blogs, social media content, classifieds, reviews and press releases.

Content management for flyers and brand related creative.

Led creative content for website, emails and banner ads.

Crafted creative copy for catalogs, circulars, direct mail, print and signage.

Proofreading and editing important documents before final upload and spell check.

Providing content for radio jingle

Proficient in Social Media Targeting and Communication

Engage customers and target prospects on social media platforms while leveraging influencers.

Contributed in building, growing and moderating communities on social media.

Contributed in improving the online presence of company’s brand.

Worked on various social media platforms including Quora, Facebook, LinkedIn, Twitter and Hoot suite

Communication Specialist & Content Writer Square Yards Private Limited Gurgaon September 11, 2015 – May 10, 2016

Content Writer:

Manage content writing and editing of web copy

Publish written articles on websites

Update production workflow system

Verify final copy before uploading

Maintain the brand communication on various social media platform including LinkedIn, Quora, and Facebook.

Communication Specialist:

Creating and delivering information, both inside and outside of a company

Coordinating media and marketing events and meetings

Maintaining media contact lists and composing press releases and other communication materials

Maintaining websites and assisting in marketing and advertising campaigns

Assigned the tasks of writing product descriptions and brand support materials of the organization

Conduct consumer and market research

Identify how our brand is currently positioned in the market

Design a research-based brand strategy

Anticipate consumer trends and keep brand up to date

Communicate our brand personality internally and align company around foundational ideas

Content Writer Solvonix Technologies April 15, 2014- April 30, 2015

Responsible for conducting research and writing content on a regular basis

Handled the task of editing and proof reading content before uploading it on web pages

Researched online for relevant materials

Wrote quality content under strict deadlines

Managed keywords inside content

Contributed to different projects using great attention to detail

Internship Zee News NCR Office March 3, 2014 – April 12, 2014

EDUCATIONAL SUMMARY AND CERTIFICATIONS

Bachelor's degree in Functional English Honors (2010-2013), St. Xavier’s College, Ranchi

Post-Graduation from Apeejay Institute of Mass Communication in Television and Radio Production/Journalism (Session 2013-14)

PERSONAL DETAILS

Name: Prerna Priya

Date of Birth: 09/11/1991

I do hereby declare that the particulars furnished above are correct to the best of my knowledge.

Date: 3/12/2020

Place: Noida

Prerna Priya

Contact this candidate