Regional Manager Sales Producer

Kedrick Hogans, Sr.

Marrero, LA 504-***-**** ********@***.***

Business Management

A proactive and successful business leader and marketing professional with an extensive background in the design and launch of innovative and effective product marketing and sales initiatives. Skilled in networking and establishing positive business relationships with clients and prospects at all levels of businesses. Perceptive to identify fundamental root causes of issues and implement resolutions.

Increased the West Coast region sales volume 5-10% annually and the Southwest region sales by 5-7.5% annually over a 20 year period.

Recipient of Most Efficient Regional Manager Commendation for four consecutive years.

Surpassed the target ticket sales by over 500% and overall sales totals by 12%.

Recognized as the top tradeshow sales producer for the past five years.

Areas of Expertise

Sales/Marketing

Strategic Planning

New Account Acquisition

Inventory Control

Team Management

Relationship Building

Product Lunch

Territory Management

Merchandising/Promotions

Professional Experience

Southwest and West Regional Manager 1997 – 2021

Bronner Brothers/Upscale Magazine, Atlanta, GA

Direct all sales and marketing initiatives concurrently for Atlanta-based Bronner Brothers/Upscale Magazine, a premier health and beauty aids industry manufacturer and the publisher of a national African –American lifestyle magazine.

Design and implement marketing, public relations, and sales promotions to acquire new customers and retain existing accounts. Implement and manage business development and retention of direct accounts.

Prepare and administer department budgets and job responsibilities. Establish individual and company sales objectives. Research and develop plans to expand business scope and impact.

Recruit, train, and supervise area coordinators throughout the region. Oversee full-time/part-time promotion staff and tradeshow members.

Spearheaded the company to the number one market position through relationship development, training, and mentoring of top-performing sales teams.

Initiated and nurtured strategic alliances resulting in more desirable product placement at the retail level. Designed and utilized effective tradeshow sampling which generates completed subscriptions.

Significantly increased sales and expanded the client base of loyal beauty/barber shop supply owners, salon owners, school personnel, and stylists.

Prior roles Area Sales/Promotional Coordinator at Bronner Brothers/Upscale Magazine (1996 – 1997), Director of Marketing at Southern Quality Home Healthcare (1995 – 1996), and Senior Marketing Research Representative for A.C Nielson/Dum & Bradstreet (1985 – 1995).

Education

Bachelor of Science

Business Management/Marketing

Southern University A & M College

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