PK Peninah Koigi

SANTA ROSA, CA ***** 1-707-***-****

adr8ta@r.postjobfree.com

PROFESSIONAL

SUMMARY

Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management. SKILLS Digital marketing

Brand Building

Public Relations

Graphic design

Adobe Creative Cloud

WORK HISTORY SLOT MARKETING REPRESENTATIVE. 12/2020 to 07/2022 Graton Resort Casino Rohnert Park, CA

Supervised company content creation, implementing schedules, designs and digital media techniques to increase brand promotion. Implemented advertising campaigns and prepared promotional materials. Researched competitor marketing trends and prices using data analysis. Collaborated with leadership to identify marketing and communication needs for team and stakeholders.

Supported implementation of contests, events and other initiatives to build presence and reputation.

Built local sales and marketing plan for each targeted district within defined territory.

Communicated relevant information to internal and external stakeholders. PR AND MARKETING ASSOCIATE 02/2015 to 07/2018

Barclays Bank

Developed ads geared towards target demographics, monitoring results to improve marketing research and team campaign development.

Took detailed notes of progress, processes and industry details to better understand marketing and company protocols.

Planned and executed internal and external marketing events. Generated reports detailing campaign performance, customer engagement and engagement trends.

Prepared reports detailing project updates, performance information and ongoing trends.

Conducted consumer surveys and gathered data on purchasing habits for use in branding efforts.

SALES ASSISTANT 08/2011 to 11/2014

Bata Shoe Company

Assisted customers with prompt and polite support in-person and via telephone. Helped customers locate the correct type of shoes and checked store system for merchandise at other sites.

Refunded payments for returned items, processed exchanges and offered store credit to achieve customer satisfaction.

Maintained records related to sales, returns and inventory availability. Monitored service after sale and implemented quick and effective problem resolutions.

Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.

EDUCATION MBA

Sonoma State University, Rohnert Park, CA

Associate of Arts Public Relations, Advertising, Applied Communication 11/2021 Daystar University

High School Diploma 11/2010

Kibutha Girls' High School.