General Manager of Sales and Operations

MARSHALL A . BAYS

Montpelier, VA 757-***-**** ************@*****.***

SENIOR-LEVEL

SALES LEADER

Demonstrated success in multiple industries, with a recent focus on security. Team builder and leader with a communicative, cooperative leadership style displaying the ability to leverage relationships to improve the bottom line. Known for building markets from inception and driving explosive growth. K E Y S K I L L S — EXPERIENCE

Management

Coaching

Marketing

Budgeting

Operations

Service

Sales

Recruiting

Training

Lead Generation

Market Launches

Prospecting Techniques

Culture Change

Profit/Loss

CRM’s

Richmond Alarm Company/Johnson Controls, Inc.,

Richmond, VA 4 yrs.

General Manager of Sales, Marketing, and Customer Retention

• Managed all commercial, residential, and key ambassador account consultants. Staff of 12 employees.

• Rebranded three security companies in Virginia as one brand and changed companies’ culture

Ackerman Security Systems, Atlanta, GA 12 yrs.

General Manager

• Developed and managed WDC metro territory for Maryland, North Virginia, and Washington D.C., now the largest home security company in the Washington metro area.

• Staff of 65+ employees and 16 subcontractors

• Opened Beltsville, MD start-up office in 2010 with growth of over 33,000+ customers and monthly revenue near $1 million

• Opened, developed, and managed a Philadelphia branch office targeting a market in Pennsylvania, Delaware, and New Jersey. Staff of 24 employees and six subcontractors.

E D U C A T I O N —

ADDITIONAL

EXPERIENCE

Virginia Wesleyan University

Virginia Beach, VA

Bachelor of Arts: Business

Management and Administration

Magna cum laude

Vector Security, Inc., Virginia Beach, VA 11+ yrs. Branch Manager

Rollins/Security Link from Ameritech (SLA), Norfolk, VA 4+ yrs. General Manager • General Sales Manager • Sales Manager Encyclopedia Britannica, Virginia Beach, VA 3.5 yrs. District Sales Manager • Field/Exhibit Sales Manager Systems Management American Corporation, Norfolk, VA 4 yrs. Marketing/Proposal Manager • Manufacturing/Operations Manager • Operations Center Manager

Stewart Sandwiches Inc., Norfolk, VA 5+ yrs.

Marketing/Route Distribution Systems Coordinator • Market Research/Route Distribution Analyst • Budget/Financial Analyst

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