Public Relations, branding, messaging, communications, content develop

Robin M. Nolan

Phone: 727-***-**** Dunedin, Florida ************@*****.***

PROFILE

I am an experienced, dependable leader and team builder with a history of delivering results. For over twenty years, I have effectively managed teams, communication strategies and tactics at global companies. I built stellar processes that created measurable results and ROI. My experience ranges from running a breakthrough wireless technology and telecommunication company, to public relations director at Baan Company (ERP), to Silicon Valley public relations consultant and program director for technology startups. Along the way, my responsibilities involved organizing big events, conferences, and television news production segments. This included writing content and story boards. My worldwide experience managing projects in multiple countries, fine-tuned planning, timelines, while managing logistics teams in order to meet and beat deadlines. I have strong talent and ability to troubleshoot and provide solutions when something unexpected occurs. I have demonstrated success achieving communications goals, fast-tracked ROI, and company growth via diverse channels, including public relations, event planning, content marketing, digital marketing, and social media.

Industries: Communications/Legal/Public Relations/Software/Media/Law/Government/Events

Managed content, brands, media, public speakers, press relations and media broadcasts

Successfully blended traditional media and social media, leveraged marketing analytics for traction

Captured and converted leads into customers

Wrote and created digital marketing/marketing automation campaigns, online advertising, webcasts, direct mail, landing pages, websites, case studies, print and radio news coverage

Managed content, branding and marketing for law firms and landed major media coverage for clients on TV magazines, including Dateline, 60 Minutes, and mainstream media channels such as Fox Business

Leveraged respected well-known leaders and ingenuity to enhance communications with strategic alliances, employees, external stake holders, leading to stellar events for companies, media, and partners.

PROFESSIONAL HISTORY

TOPS Software/Sales Development Representative/October 2021 - Present

Outreach and brand recognition for Homeowner Association and Condominium Association SaaS

Research, training, strategic work processes & tactics to land qualified appointments and sales

Daily outreach to potential new clients, booking appointments and pre-screening needs

Relationship building, addressing concerns, needs, problem solving to win sales

GMC-FORD-Harley Davidson/ Sales and Leasing Professional/April 2018 - 2021

Automobile and truck sales to the public and businesses

Generated outstanding customer reviews, expanded customer base & brand recognition for dealerships

Developed social media channels to market products to a vast audience

Elevation 808/Project Management Firm-Communications-Public Relations-Marketing/January 2014-2018

Successfully mastered channels including public relations, content marketing, digital marketing, and social media

Managed marketing and events for Imaging company and leveraged relationship with Steve Wynn Institute for Vision Research – University of Iowa

Public Relations and Marketing for syndicated television reality show– including social media, product placement, contests, increased public visibility for the broadcast program

Digital marketing, social media marketing and organic SEO for companies

Developed and managed marketing communications programs and demonstrated success achieving communications goals and company growth via diverse channels

Worked with bookers at all cable and national news networks-landed visibility for clients as special guests and experts

Managed visibility and programming with top producers at television news magazines, set up, wrote, engaged and staged 60 Minute segments for clients that were feature stories and syndicated across multiple news outlets

McDavid Public Relations/CMO/Client Management, Public Relations Branding Agency/2010-2014

Managed all content development, including press releases, videos, radio shows and podcasts, newsletters, booklets, magazines, ad buys, article placement

Managed events, from securing a venue, set up/tear down and content, presenters, entertainment, food, look and feel and menus

Created all brand awareness, managed a portfolio of marketing tools, including landing pages, case studies and strategically targeted press releases, and digital marketing analytics

Developed lead generation tactics and strategies, digital marketing campaigns advertising, webcasts, direct mail, website development and sticky videos for websites

Built a team of writers and graphic artists

Established clients as “go to” credible source for media commentary, appearances on cable news

Managed web teams, social media, messaging, branding, talking points, developed successful tactics and use of news cycle and contacts to generate measurable ROI

Initiated and achieved successful public relations and marketing strategy changes that included organic SEO management that took client to #1 at all search engines, consistently

Media training for executive staff, appearances on major national and local television and news programs. Consistent appearances on syndicated radio programs nationwide

Vice President/2006 - 2010

Developed profitable strategy and mainstream media presence for clients

Wrote submissions and won awards for law clients in Super Lawyers, Best Lawyers, ALM and Law Dragon, which included media coverage, photo shoots and editorial content

Authored articles and wrote press releases, managed writers, graphic artists

Developed websites, wrote content and positioning for winning SEO and name recognition

Pitched and successfully landed news coverage on national, local news stations and radio programs

Lead generation and nurturing activities, digital marketing/marketing automation campaigns, online advertisements, webcasts, direct-mail, websites

Managed online reviews for the company, met clear goals to generate recent reviews from satisfied clients

Created and managed landing page and email campaigns for both new clients and existing clients

Competently communicated project status to Management and respond promptly to requests

Maintained monthly, quarterly, and annual calendars for all programs

Planned and executed trade show attendance

Created weekly, monthly performance reports and met regularly with management regarding strategy and performance

Public Relations Director/2004 – 2006

Developed social media platforms and organic SEO through social media platforms

Facebook, Twitter, Instagram, Google Plus as they quickly grew into powerful communication channels across all industries

Through social media and leveraging press releases, developed credibility and traction for clients

Successfully developed SEO strategies, execution, and experiences for followers

Wrote press releases, pitched reporters, built websites and media room for a law firm, and acquired mainstream media coverage and credibility for clients

Branding and digital marketing at the very beginning of its inception

Public Relations Specialist/2000 – 2004

Worked with San Francisco lawyers securing media coverage on 60 Minutes and Dateline, cover stories, interviews and press releases, radio bookings and brand name recognition

Planned and managed content development strategies and SEO for clients and their websites

Managed social media channels, daily posts, and creative strategies of “cross-pollinating” with creative strategies to increase traction, visibility, and engagement from fan base

Coordinated with publishing houses pitching client books and increasing sales

Developed project-based work to build mindshare for venture capital backed startups

EDUCATION

New Horizons Computer Learning Center Tampa, FL PMP Certificate

George Mason University Fairfax, VA Area Studies Bachelor’s Degree

Universite de Nice Nice, France French

SKILLS SUMMARY

Project Management Event Planning – conferences-retreats-team building and entertainment/awards shows Business Development Content Development Logistics Sales Go to Market Strategies Budget Management Training Crisis Management Leadership Profitability Media Relations Social Media Manage Marketing Teams Identify Proposal Needs/Requirements RFP/RFI/RFQ Execution Planning & Execution Writing Excellent Prioritization Skills/Work Independently/Achieve Goals without Supervision Boilerplate Development Accomplished AP Style Writer Press Release/Proposal Composition Proposal Management from Start to Finish/Meet Deadlines on time Experience Interviewing all Levels of

Corporate Staff and Personnel Organized and History of Accomplishments Integrity Strong Communicator PADI Certified Passed Foreign Service Exam Motorcycle Endorsement 1.7 Helicopter Flying Hours Accomplished on the Flying Trapeze 1.1 Pilot Hours Wim Hof Challenge participant Belgian Tervuren Training Mom Public Speaker Cision/VOCUS/PRWEB/PRNewswire Expertise

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