Marketing Coordinator Media Specialist
Resume:
Marcia Booth Malnack
****@*******.***
marsdoesweb.com
linkedin.com/in/mars-booth-87155916/
A bit about me.
• I believe making and strengthening connections is the key to success in life.
• Having owned a business, I possess an entrepreneurial, “get things done” attitude.
• I am comfortable working with technology.
WORK EXPERIENCE
QC Supply
Digital Media Specialist August, 2021 – March 25, 2022 The goal of my job was to post 125 new products each week to the QC Supply.com eCommerce site.
• Researched the product
• Wrote and edited web page copy employing SEO best practices to maintain and improve SERP rankings
• Used Magento eCommerce CMS tool
• Prepared and posted product images
• Entered relevant category data
Mars Does Web
Independent Contractor April, 2021 – Present
Designed websites or redesigned websites for the following organizations. It involved site design, organization of sections, editing photos, writing and editing copy for SEO-friendliness, as well as submitting to search engines if necessary.
• Premier Midwest Beverage Company: pmbomaha.com
• Keep Calm and Carrie Ann: keepcalmandcarrieann.com
• United Cerebral Palsy of Nebraska: ucpnebraska.org
• MADS Lawn and Landscape Specialists: madslandscaping.com
• Vandal House Cornish Rex Cattery: vandalhousecornishrex.com Live From Mars House music streaming show
Co-producer April 2020 – August 2021
Co-produced a live stream music show from our home recording studio documenting the Omaha music scene in the Covid-19 era.
• Booked guests, set lights, cameras, musical equipment, and microphones
• Operated the sound console
• Edited and posted videos on Facebook, YouTube, and Twitch
• Promoted the show on social media
• Designed the graphics for posts on social media
We produced over 70 episodes and have partnered with The Reader newspaper, Omaha Entertainment Arts Awards, Omaha Old Market, Omaha Free Speech Society, and the Toy Drive for Pine Ridge charity.
Mars Bar and Grill / Growler USA
Co-owner August, 2016 – February, 2020
Co-owner of a 100-tap microbrew pub, restaurant and entertainment venue.
• Maintained website, Google AdWords, Instagram, Twitter, and Facebook accounts
• Purchased ads
• Created email blasts using ZenReach and MailChimp and, direct mail pieces.
• Created all graphics for ads, brochures, email blasts, and event posters.
• Assisted our manager
• Ensured our guests had a great experience
• Performed sound technician and stagehand duties for over 600 musical events Key achievement: Attained Best of Omaha Winner standing three years in a row. CHI Health
Web Content Specialist / Digital Media Specialist May, 2006 – Aug, 2016 My job was to help patients find the right level of care and connect them with the appropriate provider or program at CHI Health.
• Maintained CHIhealth.com, using a proprietary content management system.
• Optimized pages for SEO while being coached by an SEO company
• Wrote and edited web page copy with SEO best practices to maintain and improve SERP rankings
• Met with stakeholders to explore their needs, then created websites for them
• Wrote and edited SEO-friendly web page copy about complex medical procedures in simple language
• Coded responsive emails
• Updated provider information on Google, Bing, Healthgrades and other directory sites.
• Built SharePoint sites on the employee intranet
• Trained users on how to use and maintain SharePoint sites
• Updated CHI Health’s WordPress blog site
• Maintained 22 websites for The Physician Network built on the Joomla platform
• Monitored and processed messages sent to the main email inbox for CHIHealth.com Key achievement: Saved the Laboratory Services department tens of thousands of dollars by increasing efficiency and reducing ordering errors by converting their hard-copy supply ordering system to an online model.
Metropolitan Community College
Marketing Coordinator January 2003 – June 2005 I informed students about the myriad educational opportunities at MCC to assist them in advancing in their careers or finding new career paths.
• Wrote and edited copy for program and course descriptions, marketing collateral, and ads and MCCneb.edu website.
• Purchased ad space in local publications
• Cross-linked pages on MCCneb.edu website, an earlier SEO strategy
• Participated in regular meetings with various college stakeholders in support of their programs
Key achievement: I gathered industry information so prospective students would know the average salary day to day activities for the jobs associated with each program. This format is still in use at MCC.
Education
Google Analytics Certification – May 2022
Certificate of Completion - SEO Training Course – Udemy Academy Bachelor’s Degree – Communications - the University of Nebraska at Omaha Completed a theatre technical internship at Joslyn Art Museum. Hands-on training in sound engineering at Rainbow Sound.
References
Ryan Wellman, VP of Marketing, QC Supply, O: 800-***-**** x 1164 M:308-***-**** ********@********.***
Matt McCahill, Division Director, Digital, CHI Health, 402-***-****, *******.********@*******.***
Mike Kasworm, Supervisor, CHI Health Print Center, 402-***-****, *******.*******@*******.***.
Mark Adamson, Practice Manager, Radiology Consultants of the Midwest (retired), 402-714- 4621
Jackie Goss, Research Associate at Goss & Associates Economic Solutions, LLC, 402-***-****, *********@*******.***
Selma Kessler, PE, Post-Construction Plan Review Engineer, City of Omaha Stormwater Program, 402-***-**** ext. 1123, *****.*******@***********.*** Applications Competencies
Digital Marketing: Google Analytics (certified 5/2022), SEO (Udemy course completion 3/2021) Web CMS: WordPress, Magento, Astra, Elementor, Dreamweaver, Contribute, Drupal, Joomla, SharePoint, Wix, and MedSeek proprietary and other proprietary apps. Microsoft Office: Word, Excel, PowerPoint
Project Managment: Asana, Basecamp
Video: Adobe Premiere, OpenShot, YouTube Production Studio Graphics: Adobe PhotoShop, Adobe InDesign
Email: MailChimp, SurveyMonkey, Zenreach
Sound/Recording: Presonus StudioLive, Presonus StudioOne, Salesforce Other applications I’m familiar with: Google Ads, Hootsuite Volunteer Work – Initiated the CHI Health McAuley Fogelstrom Center’s Red Cross blood drive. Coordinated the blood drives, scheduled drive locations, recruited and scheduled donors, helped with set-up and tear-down, baked cookies, greeted donors, and ensured the drive ran smoothly. Thanks to our generous donors, from September 2008 – August 2016, we collected over 650 pints of blood at CHI Health McAuley Fogelstom Center. Many times, we were the #1 donation site in the area for a drive our size. That really speaks to CHI Health’s mission. Hobbies - Music recording and production, gardening, and playing with our dog.
Contact this candidate