Learning and Development
Resume:
JENNIFER L. GOODRICH
Signal Mountain, TN 37377
423-***-****; ********.************@*****.***
EMPLOYMENT
SMOKY MOUNTAIN RESORTS (Hotels & Waterpark Resorts) March 2022 - Present
Human Resources (Learning & Development, Recruiting)
Created onboarding system emphasizing corporate core-values (excellence, dependability, respect).
Created and delivered a 14-class leadership program.
Raised employer score (Indeed.com) from 2.8 to 3.6 by rallying a group of 30+ employees.
Redesigned employer page and job postings to position SMR as more employee centric.
Created targeted personality profiles for key positions.
Redeveloped a list of interview questions to include personality-assessment questions.
CONSUMER MARKETING ASSOC., LLC (Learning & Development Training) June 2003 - Present
President (67% Ownership)
Design and conduct management and leadership seminars remotely and in Chattanooga, Knoxville, Nashville, & Morristown.
Responsible for facilitation, class preparation, and marketing of licensed materials from Crestcom Intl.
Full responsibility for sales, marketing, and customer relationship management (average >$400k / year).
Full responsibility for recruiting and training new franchisees in Tennessee and Georgia.
Served as chairman (2003-18) of International Advisory Council.
Served as chairman of International Facilitation Council in the development of course material.
Selected to mentor new franchisees regarding Crestcom material and business development.
One of 5 (of 180) franchisees to be named to the President's Advisory Council.
Created one of Crestcom's competitive advantages by licensing Crestcom to give Professional Development Hours (PDH's) to 8 certification entities.
PLAYCORE ($250M Outdoor Play Equipment Manufacturer) May 2002 –June 2003
Vice President, Marketing & New Product Development – Swing-N-Slide Division
Responsible for marketing, public relations, advertising, new product development and research.
Redefined Swing-N-Slide’s focus to include two new market & consumer segments (Sport, Toddler).
Developed a “new product development process” incorporating all functions.
Accepted added responsibility for consumer new product development within first 8 months.
Developed a “Clifford, The Big Red Dog” toddler product line that sold $830k in the first season.
Clifford, The Big Red Dog project team was honored with the presidential “Soaring Eagle” award in 2003.
Successfully placed 6 new Toddler SKU’s in Toys R Us for the 2004 season (est. sales: $842k).
Sold skate ramp line to Sports Authority & Dicks Sporting Goods for Christmas launch (est. sales: $2.5M).
Managed and placed new merchandising & packaging for #1 account, Lowe’s (ready for shipment 2004).
Managed all public relations including placement of feature article in Sunset Books series.
Re-formatted website to reach Top-10 search engine placement in 5 key categories.
Re-formatted content of website (launch Q4, 2003).
MOEN INC. / FORTUNE BRANDS ($6.0B Consumer Goods Manufacturer Sep. 1998–May 2002
Director of Marketing & New Product Development – Cleveland Faucet Group 8/99 – 5/02
Developed strategic plan to take Moen into new price segment.
Successfully gained $1MM funding from highest levels of corporate management (CEO, Board of Directors).
Managed a new division of Moen through start-up phase (Budgeting, Staffing, Legal, New Product Development, Merchandising, Brand Building).
The new division of Moen was honored with the Presidential Achievement Award in 2002.
Ongoing responsibility for Strategic Planning, Marketing, New Product Development, IT Integration, Business Planning, Advertising, Public Relations.
Assisted operations in negotiating supplier agreements for key components (China, Hungary).
Manage retail sales efforts for new line.
Group Manager – New Business Development 9/98 – 8/99
Developed strategic alliances between Moen and other building products manufacturers.
Analyzing strategic fit for potential acquisition or partnership candidates.
NEWELL / RUBBERMAID CORPORATION ($6.5B Consumer Goods) Apr. 1995 – Sep. 1998
STUART HALL DIV. (3RD Largest Mfr of Fashion School & Office Stationery Products) 1/98 – 9/98
Merchandising Manager – Office and Home Stationery Products (licensed, non-licensed properties)
Responsible for sales growth, profitability, research, and strategic planning.
Led cross-functional business team.
Led business into 2 new product markets (Home Organization, Human Resource Products).
Managed the integration of two businesses during acquisition.
RUBBERMAID OFFICE PRODUCTS / NEWELL OFFICE PRODUCTS 4/95 – 1/98
Sr. Product Manager – Computer Accessories
Responsible for sales growth, profitability, research, and strategic planning
Rationalized line to create lean & more profitable business (cut 25% of line with negligible drop in sales).
Rebuilt product line through new product development and sourcing agreements with Asian partners.
Increased distribution of category into catalog, superstore and CES (Consumer Electronics Stores) channels.
Held distribution at key accounts with no product investment while division was prepared for sale.
Led cross functional team to re-design product launch process which improved timing and content.
Managed the integration of two businesses during acquisition.
AVERY DENNISION INC. ($1.3B Office Products) Jan. 1990 – Apr. 1995
K&M DIVISION (Largest U.S. Manufacturer of Binders)
Product Manager – Binders, New Product Development 1/94 – 4/95
Associate Product Manager – Binders 1/90 – 1/94
AMERICAN EXPORT TRADING COMPANY Aug. 1988 – Jan. 1990
Market Development Manager – Developed markets for capital equipment. Contract negotiation.
EDUCATION
GRAND CANYON UNIVERSITY– Phoenix, AZ Oct. 2021
Doctor of Philosophy - Psychology (Industrial & Organizational Psychology)
The Importance of Personality and Leadership Style on Subordinates’ Thriving at Work.
UNIVERSITY OF SOUTHERN CALIFORNIA – Los Angeles, CA May 1988
Master of Business Administration
Concentration in Marketing and International Business
President of U.S.C. Marketing Association (2nd Semester, 1988)
CLARK UNIVERSITY – Worcester, MA June 1986
Bachelor of Arts -- Economics
ACHIEVEMENTS & INTERESTS
Traveling, Skiing, Snowboarding, Running, Hiking, Mountain Biking, S.C.U.B.A., Caving, Climbing, Soccer, Kayaking
U.S. NAVAL SEA CADET CORPS. Jan. 2013 – Dec. 2017
Division Officer, Signal Mountain Division
Responsible for planning training, fund raising, communication, and physical training.
Responsible for developing and training leadership to cadets.
SIGNAL MOUNTAIN SOCCER Jan. 2008 - 2013
Coach
U-8, U-10, U-12, U-14
Created a winter league with semi-pro soccer professionals to train recreation level youth soccer players.
NATIONAL ASSOCIATION OF WOMEN BUSINESS OWNERS Oct. 2003 – June 2005
Member of Board of Directors – Meeting Management
Organized and led monthly member meetings.
Determined content, format, and speaker assignment.
CHATTANOOGA CHAMBER OF COMMERCE – SCENIC CITY Jan. 2004 – June 2005
Vice President, Steering Committee Member – Membership Committee Chair
Organized and led membership recruiting efforts.
Developed short-term and long-term plans within steering committee format.
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