Digital Marketing Social Media

Alex Garcia

**********@*****.*** 206-***-**** Seattle, WA

I bring decades of experience in marketing and advertising founding the leading digital agency Banyan Branch in 2007, which innovated in its use of social media data to power digital marketing and influencer strategies. I sold Banyan Branch to Deloitte in 2013 where I went on to be Partner/Managing Director and Global Head of Social. With a proven track record as a marketing professional, I possess extensive experience understanding business objectives, crafting brand strategies, designing and executing campaigns, synthesizing best practices, and conducting analyses to enhance business growth and achieve bottom line objectives. PROFESSIONAL EXPERIENCE

TOMORROW IDEAS – Seattle, WA Sept 2020 - June 2022 SVP OF MARKETING

At Tomorrow Ideas, I supervise all email marketing, digital campaigns, and social media presence to promote company objectives and enhance overall operational effectiveness of the company. Moreover, I evaluate key information related to targeted demographics to facilitate the decision making process to engage customers in line with acquisition strategies of the company.

Some of my key accomplishments during this role:

● Supervised a marketing team to acquire potential customers for digital estate planning tools including trusts, insurances, power of attorneys, medical consent and legal wills.

● Enhanced overall operational effectiveness of the company up to three times and increased ROAS from 0.59 to 1.75 leading to Ethos Life acquisition.

● Analyzed data on target demographics to support decisions and to align others with the organization's overall strategy for customer acquisition.

● I was responsible for all creative, campaigns and influencer strategies DELOITTE DIGITAL – Seattle, WA October 2013 - June 2020 MANAGING DIRECTOR / GLOBAL HEAD OF SOCIAL / PARTNER During my role over here, I joined the company as a founder and leader of Deloitte Digital after selling Banyan Branch to Deloitte. In addition to this, I facilitated the transformation of Deloitte digital into the largest digital agency across the globe. I also helped lead the overall Facebook alliance at Deloitte helping the largest brands launch ecommerce on the Meta platforms.

Some of my key accomplishments during this tenure:

● Achieved set optimal targets by integrating strategic initiatives with proven expertise in social, digital, creative, influencer, AR/VR, and CRM.

● Helped Fortune 300 companies solve problems and launch campaigns around AR/VR, loyalty programs and Ecommerce marketing in close collaboration with CMO’s and CEO’s. BANYAN BRANCH – Seattle, WA June 2007 - October 2013 FOUNDER / CCO / CMO /CEO

While working over here, I formulated one of the initial social digital agencies in the United States, with key operational facilities/offices in Seattle, Santa Monica, and New York City. Furthermore, I established a number of largest data-driven social and digital campaigns for Intel, Viacom, Microsoft, Fox, T-Mobile, Bill & Melinda Gates Foundation, BGC3, Sprint Constellation Wines, and Paramount.

Some of my key contributions during this role:

● Delivered effective support in key operational areas including insights, digital and social with core competencies in interactive, content, community, strategy, analytics and creative.

● Utilized creative and tactical approaches and achieved bottom line objectives for the company.

● Managed 90+ people and lead all aspects of creative. ISOUND – SEATTLE, WA June 2005 - July 2007

SVP OF MARKETING

Managed all record label and artist relations for an early MP3 site for indie artists.

Oversaw all digital marketing, email campaigns, and social media presence.

Tripled site traffic and profits within two years until it was acquired. PROFESSIONAL EXPERIENCE

Creative Strategy · Customer Insight · Management · Customer Marketing · Media Strategy · Executive Management · Influencer Marketing · Facebook Marketing · Content Marketing · Customer Acquisition · Sales & Marketing · Multi-Channel Marketing · Content Strategy · Analytical Skills · Digital Marketing · Marketing Strategy

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