Commercial/sales, PR, Advertising, Marketing, communication, emphatic
Resume:
ABOUT ME Account Executive with over ** years of experience and proven ability in
strategic and commercial planning, marketing and advertising. High level of analytical skills and extensive experience supervising and overseeing cross- functional teams.
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María Isabel Usquiano
Profesional in Business Administration
WORK
EXPERIENCE
Bank BBVA,
Perú
Bank BBVA,
Perú
2002- 2021
BUSINESS DIRECTOR
Lead negotiations with companies to provide loans
arrangements for their workers - 9x revenue increase Oversee and supervise sales teams (5 internal teams and 90+ outsourced workers)
Business PR – corporate customers and business
development
BUSINESS MANAGER CAFAE
Design and execute an innovative business model to improve relationships and sales - 3x revenue increase Management of cross functional teams (6 branch
offices)
Bank BBVA,
Perú
Bank BBVA,
Perú
2008-2012
2002-2008
BUSINESS MANAGER SALLARY ACCOUNT
Plan and develop business model
Build marketing strategy and develop luxurious
benefits for corporate and final clients
Lead negotiations with a portfolio of vendors
HEAD OF ADVERTISING
Business management and delivery of integrated
campaigns for 14 companies such as BBVA bank and
AFP Horizonte
Conceptualization and execution of specific tactical actions
Business PR
Areas of expertise:
Management of cross
functional teams
Strategic and
commercial planning
Advertising
Sales
Public Relations
Awards:
BBVA - Año, Best State
Business Manager
Award and Best
Business Lead Award.
WORK
EXPERIENCE
Mayo Group,
Perú
Mayo Group,
Perú
1995-2002
1993-1995
SENIOR ACCOUNT EXECUTIVE
Management position interacting at the highest of
the client and agency organization. Clients: Nabisco, SC Johnson, BBVA Continental, AFP Horizonte
Craft strategy across various campaigns and media
Aid and oversee development of creative
ACCOUNT EXECUTIVE
Strategic development, manage client expectations
and deliveries as the leader of active projects
Management and supervision of cross-functional
teams: media planning, creatives, and production
team.
Dass
Advertising,
Perú
Publicitas, Perú
1992-1993
1991-1992
ACCOUNT EXECUTIVE
Development of brand strategic proposals
Management of brands: Agraria El Escorial,
Aerocontinente, Café Cerezo), Minolta (photocopiers) and school's supply brand Pelikan.
HEAD OF SALES
Senior executive of the two most important accounts of the agency, Perutalia and Gillette SC.
Develop strategic planning, oversee and supervise it's execution
Pro Perú
Advertising,
Perú
1987-1991 HEAD OF ADVERTISING
Assist senior team members with client
communications, from scheduling meetings to
responding to client requests and communicating
project status updates
Professional
Business
Administration
(PBA)
Degree in Marketing
2013-2015
2019
A.B. FREEMAN SCHOOL OF BUSINESS,
TULANE UNIVERSITY AND PUCP -USA
AND PERU
Valedictorian
TARAPACA UNIVERSITY - PERU
Valedictorian
Graduated with Honors
EDUCATION
Degree in Marketing
and Advertising
1988-1991 PERUVIAN ADVERTISING INSTITUTE -
PERU
Valedictorian
Graduated with Honors
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