KELLI OLEXIA MCCOY

**** ******* **. **** ***, Wellington, FL 33414 ■ 4 Laurelwood St., Wintersville, OH 43953 304-***-**** ■ adr7hl@r.postjobfree.com

Professional Summary

I am an off -the-charts DOER. I have crazy energy and the word failure is not in my vocabulary. I have years of experience in media relations and earned media. In fact, my experience comes from my years as a Journalist. As a television news reporter, anchor and producer, I was a member of media and I know exactly what pitch will Interest an assignments editor. I was even one of those when I did television news in small town Ohio and West Virginia and then the city of Pittsburgh, PA. Partner that with my passion for writing and promotion, I'm a great fit for you. I know own and operate a public relations and advertising agency. My main client Is a 232-bed hospital. Earned media pitches are at the top of my daily priorities for all my clients. Point is, I know what media wants and I know exactly how to make our earned media second to none. My passion Is writing and writing to promote a product or service. I also have amazing media contacts and can produce video and print content that inspires. Btw, if ever I need to be on-camera, I'm very comfortable in front of the camera and behind. I'm all about telling "OUR" story like no one else can. Yes, I'm a mom too and that's my greatest gift. So perhaps I was made for this job. I love social media engagement, too. Skills

Media relations/Earned media

Writer

Community relations

Crisis management

On-camera and off-camera spokesperson

Broadcast, print advertisement creator

Social media manager

Networker/Collaborator

Strategic marketing planner

Designer and writer of all facets of collateral

Business marketer

Internal and external communications producer

Team leader/manager

Experience

Owner and Operator, 05/2008 to Current

LEX Multimedia, Inc – Weirton, WV

Currently operate successful media relations, communications, advertising, social media, marketing and public relations agency (since 2008). Manager of all media, community relations and earned media Oversee all communications and marketing for the county's largest employer (a hospital) as well as the same for the region's most successful and fastest-growing school district, as well as handling advertising for a bank and a nursing home. Developed successful campaigns with development corporations and law firms. Managed multi-million dollar budgets in operations and advertising Produce, write, direct commercials, videos, and even host infomercials Built successful business from ground up using business acumen and industry-specific knowledge.

Expanded market reach through social media branding and email marketing. Met with prospective clients to present company off erings, discuss products, and showcase service solutions.

Directed marketing and promotional plans based on industry and operational knowledge to develop new revenue streams.

Independent Communications Contractor, 05/2012 to Current WMC Tri-State Medical Network – Weirton, WV

Led hospital marketing to turn-around results: a 105% increase in net patient revenue in a matter of months

Tracked sales activities, plans, progress, and results to best understand and leverage client's position

Developed outreach to highlight a culture of stability and strong performance Created company positioning and re-branding strategies for new service launches Represented the company to the media and trade organizations to support business operations

Catapulted business forward with fresh and innovative strategies focused on appealing to potential customers

Reporter, 08/2001 to 01/2006

Morning and Noon Weekday News Anchor, KDKA-TV – Pittsburgh, PA General assignment reporter. Among one of the first reporters to arrive at and report live from Somerset Co., PA at the site of Flight 93 on 9/11. In addition to my live local coverage from the scene, I provided live reports for New York and other large city audiences.

Reported live from the scene of the Que Creek Mining Disaster in Pennsylvania and countless other major news stories.

Produced in-depth pieces where quality, engaging writing was job one. Promoted to weekday morning and noon anchor.

A large part of my job included developing relationships and trust of viewers and sources, community outreach (emceeing, hosting charitable and educational events). Main Anchor, Nightside Producer, Primary Reporter, 09/1995 to 08/2001 WTOV-TV – Steubenville, OH/Wheeling, WV/St. Clairsville, OH Anchored the 5pm, 6pm, and 11pm newscasts live on NBC affiliate Produced evening newscast

Anchored and produced NEWS9 Sunrise and cut-in newscasts during the Today Show to highest ratings

Field reporter gathering news stories and reporting live from the scene in three states. Developed relationships of trust with law enforcement, government and educational sector. Emceed live country music festival featuring Tim McGraw, Kenny Rodgers, Faith Hill, Brad Paisley and many more.

Interned while in Junior and Senior year at WVU.

Education

Bachelor of Arts: Broadcast News/Advertising/PR, Dec 1996 West Virginia University - Morgantown, WV

Dean's list

Honors and Awards

I recently earned international recognition for the writing, conceptualization, production and direction of commercial, "We Have the Docs." My work earned a Davey Award from the Academy of Interactive Visual Arts. I was also honored with 2 additional awards from the International Academy of Visual Sciences for writing, producing and directing television commercial titled, "It's a New Day" I am also the proud recipient of first place Associated Press honors for Best Spot News Reporting. I'm also the proud recipient of the YWCA "Distinguished Woman In Business Award" for my work and dedication to the community.