Shell Oil Marketing Communications

Yegor L. Kuznetsov, Ph.D.

Tel: 703-***-****; 240-***-****

*****.*********@*****.***

15+ years of technology marketing communications experience; technology media and analyst contacts worldwide; strategic and tactical communications plans development; agency and corporate experience;

Career Summary:

Senior Manager, Marketing Communications (2015-2020), Director, Marketing Communications (2020 to present), TrueCommerce, Reston, Virginia

Developed a marketing communications plan that resulted in 60% media coverage increase (273 media placements) and 11% increase in sales leads

Secured TrueCommerce placement in a Gartner Magic Quadrant (“challenger” category) and IDC MarketScape (“leader” category) facilitating two equity events

Designed and implemented a customer success story program to empower salesforce and feed the media

Contractor, BroadSoft (a Cisco division), Gaithersburg, Maryland (July 2015 to December 2015)

Fixed-term contract to complete the following deliverables:

Completed a feature-by-feature competition comparison matrix

Built a platform to collect analyst reports and share them with the sales force

Developed battle cards for each major competitor

Director of Global Public Relation, IceWarp, Springfield, Virginia (2011 to 2015)

Increased worldwide media and analyst coverage 600% by developing a new marketing communications strategy, crafting new messaging and re-segmenting existing media targets

Expanded IceWarp social media footprint over 200% by building an international social media team and targeting neglected, but effective social media platforms

Improved sales and partner loyalty by developing customer experience-based media campaigns in Europe, Australia, South East Asia, South America and New Zealand

Created a multilingual library of marketing collaterals

Senior PR and Media Specialist, Links Media, Gaithersburg, Maryland (2010 to 2011)

Restructured struggling media campaign for the DoD-funded National Security Education Program (NSEP) by replacing the ineffective uniform approach to media contacts. Secured over 30 media placements in three months in national, ethnic, industry and global outlets

Revitalized media campaigns for USAID-funded Amazon Malaria Initiative (AMI) and South America Infectious Diseases Initiative (SAIDI) by developing and implementing effective social media programs. Coordinated international staff

Director, Analyst and Media Relations, Brainware, Ashburn, Virginia (2007-2009)

Reinvented the company’s market category

Approach resulted in:

900% increase in media placements, free coverage in research reports of such analyst firms as Aberdeen Group, Gilbane Group, AMR, and many others

Numerous sales leads

$2.6 Million follow-on contract with Shell Oil

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EDUCATION: Ph.D., Political Science, Institute of State and Law, Russian Academy of Sciences, Moscow, Russia; Combination of BA and MA in Languages from Linguistic University, Moscow, Russia

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