SHAUN R. ARBAUGH

**** *. ************ **., ***. *0-B, Asheboro, NC 27203

336-***-**** adr5ic@r.postjobfree.com www.linkedin.com/in/sarbaugh

Director of Business Development/Healthcare Sales and Marketing Executive/ Regional Admissions and Marketing Director

Talented, results-producing Marketing Professional with a proven record of:

Accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives, including new market penetration, and marketing collateral development.

Expertise in directing the creation of marketing tools and steering the execution of marketing programs.

Demonstrated success driving growth in targeted markets through implementation of key projects.

Solid leadership skills; able to build and guide top-performing marketing teams.

Adept at communicating with management, vendors, and internal departments to coordinate overall marketing efforts as well as complete required documentation.

EDUCATION

M.S. Leadership 6 hours to completion, Walden University

Bachelor of Arts Degree, Respiratory Science & Sociology, 2007 Glenville State – Glenville, WV

Associate of Science Degree, Respiratory Care, 1999, Mountain State University – Beckley, WV

EXPERIENCE

Post-Acute Medical aka PAM Specialty July 2021-Present

Clinical Navigator

Sales and marketing for LTACH located in Rocky Mount, NC. Covering the Triangle and west.

Responsible for marketing and assessment/admissions for LTACH

Increased market share in Central/Western NC with above average market penetration in untapped market for PAM Specialty Hospital of Rocky Mount.

Maintained and developed relationships with physicians, case managers, social workers, and various referring entities within market.

Accordius Healthcare December 2019-July 2021

Regional Director of Business Development for Central Division

Sales and Marketing Director over 16 SNF/ALF facilities in Central N.C. Managed Clinical Liaison’s, Area Director of Business Development and Admissions Directors. Maintained growth during a worldwide pandemic by assisting admissions team with monitoring all referrals for COVID-19 as well as maintaining overall census and growing in Qmix (MCR/MGD Care).

Restorix Healthcare December 2018-December 2019

Physician Liaison for 6 wound care centers across southern Michigan; trained Program Directors to sale within their own “four walls.” Marketed to hospital systems C Suite, Case Management teams as well as SNF’s. ALF’s, E.D.’s, PCP,’s, and various healthcare specialties.

Atria (formerly Brookdale) Willow Wood, FL October 2017-December 2018

Director of Sales and Marketing for IL/AL/Memory Care Community

Manage sales team, develop sales and marketing strategies, tour families and negotiate rates and specials for incoming residents.

Kindred Healthcare (Multiple Divisions)

Home Health May 2017-October 2017

Skilled Nursing Division January 2015-May 2017

LTACH Division 2012-2013

After the divestiture of the Kindred skilled nursing facilities in North Carolina, transferred to the Home Health division at the request of corporate management.

Kindred Nursing Center Division, NC Senior Clinical Liaison for Kindred Mid-Atlantic Division Business development and patient assessments for Kindred 23 bed Sub Acute Unit in Greensboro, NC; Rose

Manor, a 111 bed SNF in Durham, NC, and Kindred Rehab of Henderson in Henderson, NC. Managed admission coordinator team, responsible for admissions and denials of residents into facilities and maintaining case mix index. Business development for all of central North Carolina via education of STACH staff and LTACH staff of type of patients and services provided under Kindred Healthcare’s continuum of care.

Selected Contributions:

Assisted in management of Mid~Atlantic Clinical Liaison team; as well as census struggling buildings in Mid~Atlantic Division to correct census issues while maintaining N.C. Territory.

Exceeded monthly revenue goals up to 210% and tracked for the goal of highest new hire Clinical Liaison for 2015.

Attended Kindred TCH/NCD SMART II training in DFW (Sales and Clinical training).

2015 Pinnacle Award for Kindred NCD Sales 167% above Revenue

2015 STAR program: participant of Sales Leadership Development Program

Specialty Hospital of Washington, DC 2013-2014

Director of Business Development for a 2 campus LTACH facility with 2 SNF’s located within each campus.

My position involved managing admissions and budgeting goals for Medicare and Managed care programs, and Medicaid patients, all this was accomplished utilizing InterQual criteria.

Managed Clinical Liaison team as well as educated them on proper guidelines for admission into the LTACH facility,

Marketed to Hospitals, Physicians, Specialists and various healthcare facilities to educate them on how an LTACH placement could assist them on decreasing overall STACH stays.

Managed, trained and executed developmental plans for team of 14 Clinical Liaison’s, Admission’s Directors and Admission Coordinator’s.

Kindred Hospital of Greensboro, NC 2011-2013

Clinical Liaison for Kindred Hospital of Greensboro

Responsible for marketing and assessment and admissions for LTAC/TCH.

Increased market share in SW Virginia over two-year period with above average market penetration.

Maintained and developed relationships with physicians, case managers, social workers, and various referring entities within market.

Select Specialty Hospital @ Moses Cone Hospital, Greensboro, NC 2010-2011 GREENSBORO, NC

Clinical Liaison for Select Specialty HIH LTAC hospital of Greensboro.

Maintained and increased market share for southwest Virginia by increasing revenue and patient admissions by 700%, decreasing competition in same market (Kindred Hospital) which resulted in my transition to Kindred Hospital of Greensboro.

Alamance Regional Medical Center 2009-2010

CCU Case Manager

Social worker/Case manager for 20 bed CCU.

Responsible for discharge planning, UR review, DRG/LOS management, bereavement counseling and placement management for families, indigent, self pay patients.

Glenville State College 2006-2008

• Completion of B.A. Degree

Beverly Healthcare – Glasgow, WV 2005-2006

Director of Marketing and Admissions

Defined strategy for and developed, executed, and managed comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicated with customers, physicians, discharge planners, and social workers to coordinate overall marketing effort in accordance with corporate goals. Planned and carried out regional market research and analyses. Played integral role in product development activities. Led and directed forward-thinking marketing team. Prepared and managed skilled nursing facility’s income by managing type of residents within their specific payer mix.

Selected Contributions:

Drove up target-market product sales through designing and launching new marketing strategy.

Increased daily average census from 86 to 107 within one quarter by spearheading creation and implementation of highly effective marketing campaign.

Alzheimer’s Care Unit clinical assessments/Bereavement management and social work assistant

MEDIAS Sleep Diagnostic Services – Blacksburg, Virginia 2002-2005 Traveling Polysomnographer

Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported both advertising and circulation-based marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives. As well as performed nightly C-PAP, BiPap titrations, MSLT’s, and scored sleep records to be given to physicians within a 24 hour period after completion of study.

Selected Contributions:

Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.

Planned and led execution of advertising campaign that doubled monthly revenue as well as have had the best scores from questionnaires sent out to patients regarding their care and comfort around their sleep technician.

Charleston Sleep Solutions – Charleston, WV 2000-2005 LAB MANAGER,

Worked within a team environment to carry out a full range of marketing functions. Established product selection, pricing, and programs. Assisted in Web site promotions and in communicating marketing programs. Developed creative print and online marketing collateral. Provided direct support to physicians as well as managing sleep technicians and developed policy and procedure manual that helped this lab to be one of the first to be accredited in West Virginia by AASM.

Selected Contributions:

Demonstrated immediate talents upon hire and excelled quickly to become recognized by management as key member of the sleep lab.

Contributed campaign theme idea that proved effective in delivering overall message.

Summary of Predictiv

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