Digital Marketing Campaign / Account Manager Client servicing

Mayank Saxena

**************@*****.*** GTA, Ontario +1-647-***-**** linkedin.com/in/mayank-saxena-7229a48b A digital marketing and account management professional with 3 years of experience. Deal with direct brands and media agencies/affiliate networks globally for the promotion of their products over the digital platform. Focus on the growth of new user acquisition and meeting the ROI/ROAS. Manage and optimize campaigns across different verticals. Handle and upsell key accounts to increase the revenue regularly. Worked on social media and programmatic marketing campaigns for clients from markets of India, Turkey, Thailand, and Vietnam. Competencies

Client Servicing

Account Management

Campaign Management and Optimization

Media Planning

User Acquisition

Advertising Sales

Retargeting

Paid Campaign

Creative Strategy

Brand Development

Achievements

CTV News and CBC News interviewed me on their TV show for running a successful fundraising campaign for WRYM

(Windsor Residence For Young Men)

Increased the revenue by 150K USD in one quarter while working in Silverpush.

Managed and optimize campaigns of clients from 4 different countries at the same time. Work Experience

Friends Furniture Mall, Brampton, Canada Sep 2021 - Dec 2021 Manager – Digital Marketing (Part-time)

Sole responsible for handling Facebook, Instagram, and Google accounts.

Creating content using Canva and uploading it on social media platforms daily.

Managing & optimizing paid campaigns.

Handling customer queries via email and social media. Silverpush, Gurgaon, India Dec 2018 – Oct 2020

Senior Executive – International Client Servicing (Full-time)

Manage and analyze all campaigns daily and make the best optimization possible to meet the KPIs.

Provide account planning and strategic support to key clients.

Delivered and optimized the campaigns by working closely with the operation team.

Managed existing key accounts and scaled up the revenue regularly.

Set up in-person or Zoom meetings with the key clients/agencies on regular basis to identify their advertising requirements.

Interfaced with clients to discuss the budget allocation to determine project scope.

Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.

Work on data extracted from GA and Facebook ads to prepare weekly reports for the clients.

Took care of the complete invoicing process post the campaign is delivered. Sky High Aviation & Hospitality Institute, Bangalore, India April 2018 - Nov 2018 Assistant Sales Manager (Full-time)

Responsible for both online & offline advertising.

Preparing short-term and long-term sales plans, sales approaches, and strategies.

Team handling & new customer acquisition.

Delivering presentations in colleges & institutes to spread awareness about the aviation industry.

Managing pre-sales to post-sales act.

Responsible for taking online interviews across India for the aviation training program.

Took care of human resource management & invoicing process. Education & Certification

PGDM in Event Management St. Clair College, Windsor, Canada 2022

MBA in Sales & Marketing Chitkara University, Punjab, India 2018

Online Marketing Fundamentals (Certification) eMarketing Institute, India 2017

Bachelors in Science (H & HA) Chitkara University, Punjab, India 2015 Languages

English

Hindi

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