Advertising Director Manager
Resume:
Carolina Castillo Bautista
Advertising Manager
********@*****.***
https://www.linkedin.com/in/carolina-castillo-bautista/ PROFESSIONAL PROFILE
Advertising Manager with 15+ years of experience in the marketing and advertising industry, leading teams across multiple Latin American countries. Designed and executed business-growth strategies, negotiated and closed new business contracts, and built long-lasting relations with market key stakeholders. Integrated Marketing Communications with a strong focus on Digital Marketing. SKILLS
CLIFTON’S GALLUP: 1. Restorative (problem solver) 2. Empathy 3. Intellection 4. Learner 5. Competition. Leadership - Strategic thinking - Creative mindset - Solution-driven - Solid interpersonal skills - Able to work with autonomy - Process Improvement - Planning & Organization - Project management WORKING EXPERIENCE
BUSINESS CONSULTANT - Bogotá, CO.
JULY 2021 - PRESENT (Freelance)
● Providing advice and building business strategies to help business owners grow their businesses. Includes value proposition, brand identity, and product/service positioning. COUNTRY MANAGER - NWC - Ciudad de México, MX.
JULY 2021 - DECEMBER 2021
● Responsible for leading the agency's operations, setting and executing business objectives, and increasing the company’s profitability.
● In charge of building and maintaining the client portfolio, negotiating, and closing new deals. MANAGING DIRECTOR, Ariadna Communication Group - Lima, PE. APRIL 2019 - DECEMBER 2020
● Contributed to the expansion of Ariadna Peru positioning the agency as a 360-agency service by adding three new clients: Tarjeta Cencosud, Gyplac, and Doradobet.
● Responsible for maintaining and growing the current portfolio: Toyota, Unilever, Sigma, and others. GENERAL MANAGER, Wunderman - Panamá, PA.
MARCH 2015 - DECEMBER 2018
● Designed, led, and executed the strategy to expand and position the agency as top tier in the region.
● Negotiated and closed key contracts with brands such as Subway, Scotiabank Panamá, and Costa Rica, Conagra Brands (Hunts, ActII, PeterPan, and Pam), together with local brands like Supermercados Rey (Metroplus, Romero, MrPrecio, and Rey), resulting in a 153% growth over 3.5 years. SENIOR ACCOUNT MANAGER, Smooth Symmetry - Sydney, AU JUNE 2013 - MAY 2015
● Responsible for managing key digital projects to meet scope, budget, and timelines.
● Regularly liaise with clients and prospects, collaborate and translate briefs into strategies with the team, create presentations for meetings with prospects and clients, support and ensure client services team deliverables were achieved, coordinate workflows across internal and external parties, track and measure projects by reviewing and presenting analytic reports and data. Carolina Castillo Bautista - +57-31-967*-**** - ********@*****.*** NEW BUSINESS & PLANNING DIRECTOR, Wunderman / Young & Rubicam - Bogotá, CO. MARCH 2011 - DECEMBER 2012
● Worked closely with the CEO on New Business pitches, achieving 300% YoY growth.
● Strategic planner for Microsoft, Nokia, and Diageo and liaise with creative teams to ensure interactive and inspirational advertising.
● Responsible for research, data insights, and market trends analysis in the digital world. ADVERTISING DIRECTOR B2B, Endesa Colombia - Bogotá, CO. JULY 2009 - OCTOBER 2010
● Designed and implemented the B2B marketing campaign for Codensa and Emgesa and developed the brand’s market positioning.
● Provided strategic counseling for business units, developing advertising, brand identity, and marketing materials for essential products.
● Managed the departmental budget, developed the annual program plan, and provided the reporting dashboard. BRAND MANAGER LOYALTY & RETENTION PROGRAM, ETB - Bogotá, CO. JULY 2007 - JUNE 2009
● Launched the company loyalty and retention program. The program was a key contributor for the brand to be in the TOP-OF-MIND study for the first time in the Category.
● Wrote and delivered marketing strategy presentations to C-level executives and extended leadership team. Managed all aspects of the advertising program (research, strategy, creative, production, media) BRAND MANAGER, Sancho BBDO/Proximity Colombia - Bogotá, CO. OCTOBER 2004 - JUNE 2007
● Developed, supervised, and implemented the marketing relationship program for key companies such as ETB
(telecommunications), Deprisa (Airlines/Aviation), and Doria (Food industry).
● Managed Pepsi Account for Colombia.
LANGUAGES
SPANISH: Native ENGLISH: Advanced / Proficient
STUDIES & CERTIFICATIONS
March 2019 Driving Digital Strategy. Harvard Business School Executive Education. Boston, USA. August 09, 2018 - September 13, 2018 Digital Marketing Circuit. General Assembly. Online USA. October 2017- March 2018 Digital Planning. Escuelita de creativos Online Argentina. AR. January 2013 - October 2014 Master of Business Administration. Victoria University. Sydney, AU. October 2010 - March 2011 Communication Planning Bootcamp. MIAMI AD School. Miami, USA. July 2002 - Nov. 2002 Bachelor of Arts in Communication Advertising. IACT (Scholarship awarded by CSU) KL, MY.
January 2000 - July 2002 Bachelor of Arts in Communication Advertising. Charles Sturt University Bathurst, AU.
ACHIEVEMENTS
2018 Digital Marketing Level 1 Credential General Assembly (among 20% of professionals who took the test) 2011 Top Dog Award: Best student Miami Ad School Communication planner Bootcamp. 2011 Best Campaign pitch: Winners of the Communication Planning Boot Camp client pitch for “ONE NEWS”. 2008 Best Employee of the marketing department for Innovation, Creativity, and Commitment. 2007 Proximity Colombia Winners of the Total Work pitch for “BBDO”. 2006 Proximity Colombia Amauta Silver MÚLTIPLES MEDIOS, B2B, SERVICIOS case study for ETB Navidad. 2005 Proximity Colombia Amauta Silver category Internet eMarketing and eCommerce case study for ETB. 2002 Charles Sturt University, Scholarship to study in Malaysia.
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