PRISCA MASIKA RAMAZANI

914-***-**** adr3qz@r.postjobfree.com linkedin.com/in/ramazaniprisca

Skilled writer and verbal communicator capable of creating compelling, high-level messaging that conveys clear impact to individual supporters and general audiences. Capable to coordinate and manage projects from concept to completion ensuring on-time, on-budget, and on-target results. Strong interpersonal skills, flexible, and willing to work as a team player. Passionate about building social change around culture and community roles. Areas of specialty include:

Project Management

Product Management

Continuous Process Improvements

Customer Relationship Management

Digital and Social Media Marketing

Advertising and Sales

Team Building and Leadership

Strategic Brand Management

Strategic Planning and Analysis

Problem Solving

TECHNICAL SKILLS

Salesforce/Tableau Data Visualization Software Jira Survey Monkey Slack Asana Hootsuite Canva Kindful MailChimp Buffer A/B Testing Agile Product Roadmap Development UX/UI Design PRDs Design Sprints Market Analysis Slate HubSpot SPECIAL PROJECTS – HIGHLIGHTS OF

EXPERIENCE

Hult Prize Competition: [Solaryz]

Oversaw the planning, development, and execution of the company’s marketing and advertising plans.

Pitched an idea on how to harness the power of energy to transform the lives of 10 million people by 2025 in the solar panel industry from the ground up in a conference of 500+ attendees and 6 world-class judges.

Hult Business Challenge: [CannaB]

Collaborated with a team to develop and pitch a marketing strategy for a new product in front of a panel of angel investors.

Emerged among the Top 3 finalists in the entrepreneurship track for incubating a marijuana-infused food delivery service for medically registered patients.

Identified customer needs and actionable insights while conducting user research to provide analytical decisions to key stakeholders.

Strategized agile journey of product execution using a product roadmap.

Social Marketing: [Project Semicolon]

Raised awareness on mental health’s importance and changing society’s behavior towards its reality.

Developed a Social Marketing Plan to assist Project Semicolon in meeting the company’s goals of educating the community about the stigma of mental health.

Independent Project: [MusicFete]

Aimed to musically bridge the gap between foreign musicians and the United States music landscape by promoting world music genres through the productions of live music events on bigger stages in the US.

Provided artists the ability to expand their fan base, and potentially spark international collaborations through observing the void and lack of exposure in the market.

Satisfied customers’ need of having different music experiences with foreign artists and genres compared to the current options presented.

Product Manager: [Millennial Banking]

Created a millennial multi-platform product investment opportunity offering new budgeting and payment product to deepen customer relationships and drive new commercial millennials’ opportunities.

Provided incentives for good spending habits to feel encouraged to better budget, save and manage money.

Offered a comprehensive banking solution which will aid 64% of young customers willing to endorse bank products yet struggle with poor banking apps’ user experience. PROFESSIONAL EXPERIENCE

PRIMARA 09/2019 – Present

CEO & Founder, Spring Valley, NY

Monitor market trends and competitors’ activity to ensure high campaign ROI and client retention.

Manage a digital marketing agency focusing on brand identity, content creation, and digital marketing.

Champion strategy and drive business model and marketing to individuals and businesses in the community.

GSD SOLUTIONS 02/2021 – 04/2021

Marketing Strategist Contractor, New York City, NY (Remote)

Conducted analyses on the brand’s target audience to understand the needs, wants, behaviors, and attitudes that would prove useful in developing a marketing strategy.

Developed a strategy for the company and its CEO that would lead to the execution of an improved brand and plan for target audience engagement.

Mapped out a Facebook advertising campaign that would market the brand and initiate lead generation and facilitate customer conversions.

Consulted brand leadership on best practices for customer and audience engagement that would increase engagement and leads for the company.

VARSITY TUTORS 03/2018 – 05/2020

Tutor, New York City, NY

Customized tutoring and instructional methods to meet the needs of diverse client populations. Drove learning proficiency and academic attainment for 100+ scholars, boosting GPAs and new heights.

Tutored in all academic subject areas and guided students in test-taking strategies, notetaking, prioritizing, and studying for exams.

Elevated student performance that produced improved entrance exams scores by 45% and acceptance into top schools.

RAMS DAYCARE 12/2010 – 08/2017

Account Planner, Spring Valley, NY, (Remote)

Drove the overall strategic direction of creative campaigns and ensured that it was focused strategically within the business brand guidelines.

Conducted analyses on childcare industry trends and target audience need to be used for advertising strategies by exploring a wide range of information in great detail, including demographics, socioeconomics, and the market for services of the business.

Ran qualitative focus groups by using a variety of market research data to monitor cultural and social and their impact on consumers’ attitudes, behaviors, and perceptions, which would contribute toward improving the marketing strategies and the customer experience.

Developed a strategy and advised on how to best execute marketing initiatives through various media channels which would increase brand awareness.

EDUCATION

PRODUCT SCHOOL, San Francisco, CA

Product Manager Certification

HULT INTERNATIONAL BUSINESS SCHOOL, Boston, MA

Master of Science, International Marketing

Master of Science, International Business

BROOKLYN COLLEGE, Brooklyn, NY

Bachelor of Business Administration, Marketing

ROCKLAND COMMUNITY COLLEGE, Suffern, NY

Associate in Liberal Arts & Social Science, Humanities and Social Science VOLUNTEER

HULT INTERNATIONAL BUSINESS SCHOOL 10/17 – 8/18

Global Ambassador, Boston, MA

Contributed to maintaining and developing brand recognition with curated and informative content to be used through Hult’s various media channels.

Facilitated the student experience for [prospective] international students by serving as a peer resource, and sharing knowledge, experience, and insight.

Was responsible for managing ten competing teams during the Hult Prize Regional Finals.

Moderated a Marketing Panel with six professionals in specific marketing fields to over 500+ MBA, MIB, and MIM students.

ADDITIONAL INFORMATION

CERTIFICATIONS

LinkedIn Learning

Product Management First Steps Product Innovation for Product Managers Product Management: Building a Product Roadmap Product Management: Customer Development UX Foundations: Research HubSpot

Content Marketing Inbound Marketing Inbound Sales Social Media

Google

Analytics Shopping Ads Video Ads Search Ads Display Ads Apps Ads Measurement Ads

LANGUAGES

English (Fluent) French (Native), Swahili (Intermediate) Lingala (Fluent) Haitian Creole (Intermediate)

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