Summary

Marketing Professional with **+ years of experience in search engine optimization, digital marketing and project management.

Core Strengths

Search Engine Optimization SEO

Digital Marketing

Project and Event Management

Competitive analysis with keyword research, Gap analysis

Social Media, Landing Page, Lead Gen

Work with Web Devs, graphics and content management, Site migration AEM

Keyword analysis for emerging topics, industry trends and user intent

Email and Newsletter campaigns

Client and vendor management for trade shows and events

Google Analytics, Adobe Analytics, DOMO, BrightEdge, Keyword Planner, DeepCrawl, AHrefs

Project collaboration with multiple business units

CRM implementation and training

Professional Experience

SEO Manager

TRON DAO – San Francisco, CA 5/2022 – Present

As SEO Manager I am working with the design team, developers and website manager for creating a new website structure for www.trondao.org and www.hejustinsun.com to give both sites a better user experience with a search engine friendly URL structure. The new structure will allow for scalability as we build out these domains. I provided a content strategy based on keyword/topic research, competitor gap research and SERP results combined with new content hubs to increase traffic for top of funnel queries to increase traffic for both sites. Developed a content brief to provide guidance for content writers to take full advantage of SEO strategies. Providing a strategy to improve reputation management bringing a greater possibility of having influence over the narrative in search engine results.

●BrightEdge Keyword tracking, reporting, discovery and gap analysis.

●Google Analytics and Search Console Reporting, analysis and research

●SEMrush Keyword research and backlink analysis

●Content Strategy based on keyword research, competitive analysis and introducing content hubs

●URL Structure Created new structure and top navigation allowing for scalability

SEO Specialist/Project Manager

Quicken (OSI Engineering) - Menlo Park, CA 1/2022 – 5/2022

As an SEO specialist I implemented programs to guide quicken to have a more SEO friendly site. Various projects were created to improve overall site structure, organize content, improve navigation and add scalability. I provided guidance for creating new content using keyword and competitor analysis, gap analysis, and SERP results providing improved on page SEO and followed new business pillar structure. Created a new blog URL structure to match business pillars and a new structure for the top navigation. This added scalability for additional content hubs. Recommended new content hubs for attracting new top of funnel queries with linking structure to transactional content. Created process for new content and updating current content based on analyzing data from keyword research, gap analysis and SERP results. Worked with developers to remove technical issues and add SEO aspects including metadata fields and adding schema that can be manually updated for individual pages.

●Search Console, Analytics 360 and Google Ads Competitive research and analysis

●Ahrefs/Screaming Frog Keyword tracking/reporting, audits, analysis

●SEO Strategy Best practices, on page/off page, technical audits

●Content Create pillar structure, SEO recommendations, research, guide strategy

●URL Structure new structure for top nav and blog, increase scalability

●Blog and Top Nav Structure Improved structure and organization, organize new business pillars

SEO Manager

Check Point Software Technologies - San Carlos, CA 12/2018 – 08/2021

As an SEO manager I have increased visibility of the Check Point domain on Google overcoming primary competitors. I lead the effort for optimizing product and solution pages on Check Point and started the program for capturing the top of funnel industry keywords in the Cyber Hub section of the website. Content was created by constructing a content brief in collaboration with Product Marketing Managers to highlight topics to include specific points to cover for the writers. This was then reviewed by the PMMs for accuracy and by me for on page SEO requirements. Contributed to the new product page design to highlight specific product features and benefits to assist with brand and product recognition. Using SEO best practices increased traffic to products and solution pages. Currently providing a leading role in the site migration to creating an optimal URL structure to match the new product portfolio. Provide training, recommendations and SEO best practices for stakeholders of additional Check Point properties and product marketing managers for all business pillars.

●Google Analytics, Search Console and Ads: Competitive keyword research and analysis for product and informational pages.

●BrightEdge: Keyword tracking - reporting, keyword discovery and competitive analysis. Analysis increasing organic search performance.

●SEO Strategy: Recommended best practices for portfolio pages for on-page and off-page SEO. White hat SEO practices.

●Jira: Ticket and tracking using Jira

●Content Creation: SEO recommendations for existing and new pages including updates to Meta tags and SEO specific areas in code.

●SEO Training: Worked with SEO team to design and implement URL structure, executive reports and SEO best practices.

Program Manager SEO

Cisco - San Jose, CA 10/2012 – 05/2018

As a contractor through Tek Systems I led the optimization efforts for core product categories including data center and cloud computing services on Cisco.com. Provided SEO best practices increasing traffic to marketing and product pages. Participated in migrating www.cisco.com to the Adobe WEM platform setting parameters to improve SEO functionality. As part of my daily optimization efforts I leveraged the following tool sets as I guided site strategists on best practices in search optimization.

●Screaming Frog and Deep Crawl: Technical search engine optimization. Crawl pages to implement changes and updates to code.

●Google KeyWord Tool: Competitive keyword research and analysis. Keyword research for marketing and product pages.

●BrightEdge: Keyword tracking - reporting, keyword discovery and competitive analysis. Analysis increasing organic search performance.

●Adobe Analytics: Natural search reporting on KPIs, in-depth analysis, reporting and analysis of analytics compared to organic results.

●DOMO: Keyword to URL reporting using “Big Data SEO” with Google keyword data. Analysis of traffic and user intent.

●SEO Strategy: Recommended best practices for business units for on-page and off-page SEO. White hat SEO practices.

●Jira: Ticket and tracking using Jira

●Content Creation: SEO recommendations for existing and new pages including updates to Meta tags and SEO specific areas in code.

●SEO Training: Worked with SEO team to create presentations for internal stakeholders, content creators and high level reporting.

Consulting Assignments

Marketing Consultant 02/2009 - 10/2012

As an independent consultant I managed marketing campaigns and projects for multiple companies in the Bay Area. As a project manager the projects I managed included hands on experience developing SalesForce CRM and email campaign strategies using Predictive Response and Constant Contact, PPC campaigns and SEO strategies using Google Adwords and Search Console, website design changes including landing and thank you pages, content management, project management and marketing events including trade shows. Past industries include Bio Sample and Analysis Services, Enterprise Web Conferencing, On Line Retail, Transportation Services, Technical Ceramics, Global Management and Strategy Consulting, General Contracting, Waste Management and Custom Outdoor Paving.

●Digital Marketing – SEO/SEM

●Search Engine Optimization, SEO. SEO best practices, keyword analysis, tracking and reporting analytics using Google Search Console.

●Competitive keyword research and analysis including implementation of keywords on page, off page and in the source code.

●Paid Search, PPC campaigns hands on experience developing ad creation using Google Adwords.

●Google Analytics and Search Console to report traffic from multiple sources and campaigns.

●Project Management

●Web site design and content management for existing and new pages, landing pages, thank you pages, marketing and product pages.

●Email campaigns using leading campaign tools: Predictive Response, Constant Contact, Emma and Vertical Response.

●CRM/Salesforce Hands on implementation, development and training for lead generation, lead nurturing and sales funnel reporting.

●Landing and thank you page design with SalesForce CRM automation for reporting and lead nurturing.

●Trade show and event management: collateral, display, trade show booth, attendees, logistics and advertising design.

Marketing Manager/Project Manager Lead Generation

TradeBeam San Mateo, CA 12/2007 – 12/2008

●Project manager for SalesForce CRM implementation, email campaigns using Emma campaign tool, trade shows and marketing events.

●Managed all updates to company website working directly with the website developer.

●Optimization of corporate website using SEO techniques to improve organic search increasing amount of unique visitors.

●Create a Call to Action for all web pages.

●Vendor relations for marketing collateral, web development, and marketing events.

●Salesforce administrator, design and manage processes in Salesforce.com including workflow, templates, and contacts.

●Create campaigns and all auto response forms in Salesforce for all email campaigns.

●Created process for entire cycle of all email campaigns dealing with global trade management.

●Responsible for creating messaging pertaining to GTM offers for email campaigns.

●Created new customized email template design increasing response rate by over 75%.

●Link landing pages to Email campaigns and PPC campaigns to Salesforce automation.

●Monitored and reported statistics from email campaigns including hits, click through and bounces.

●Developed and distributed direct marketing campaigns focused on restricted party screening and importer security filing.

●Designed and implemented all landing and thank you pages.

●Organized, planned, established, and implemented best practices for maintaining client and leads database.

●Design new booth and video presentations specific to global trade increasing traffic resulting in a 50% increase of sales leads.

●Primary operations manager responsible for planning, supporting, and all aspects for all trade shows.

●Hire and schedule contractors, coordinate exhibitor orders, monitor orders, track costs, trouble shoot issues on site, and staffing for event services.

Marketing Consultant, Coordinator and Project Manager

Curon Medical - Fremont, CA 05/2006 – 07/2007

●Project manager for trade shows, physician training, labs, marketing collateral and sales materials.

●Vendor relations for all marketing materials and functions.

●Liaison with web development for all changes and additions to website.

●Designed, managed, and implemented, CRM database and life cycle process for sales leads.

●Created and implemented lead tracking report to increase sales pipeline resulting in increased appointments for sales people.

●Educate and provide counsel on event and exhibit marketing best practices for planning, execution, and measurement.

●Introduced new owners to the tradeshow line up and training events Curon Medical traditionally attended.

●Attended tradeshow with executive staff implementing presentations and demonstrations to effectively acquire sales leads.

●Responsible for the planning, coordination, execution, and overall management of tradeshows.

●Served as on site manager during all events, handled incidents and activities as they occurred.

●Coordinated events to demonstrate products for salespeople, physicians, & distributors.

●Trained and directed event and sales staff for demonstrating products and qualifying leads.

●Created web pages for accessing marketing collateral and event registration.

●Created marketing collateral for physicians, patients, & distributors.

Direct Marketing Specialist

Tyco Thermal Controls - Redwood City, CA 08/2002 – 02/2006

●Project manager for all projects within Direct Marketing.

●Entered and followed up all sales leads from tradeshows and various marketing campaigns using ACT CRM software.

●Supervised building and teardown of booth while attending tradeshows.

●Worked with outsourced design firm to create direct mail & print ads.

●Gathered and purchased photos for direct mail, magazine, and on line campaigns.

●Coordinated with outside advertising agency to create direct mail and print ads.

●Created and distributed weekly, monthly and quarterly sales lead reports.

●3 years as the team lead for the direct marketing department.

●Increased call volume by more than 50%.

●Developed reports indicating call frequency by-product for each call-center member.

●Trained new representatives on product features & descriptions.

●Received two Spot Awards for extraordinary effort in direct marketing.

Education

●Master of Business Administration, Keller Graduate School, Fremont, CA

●Bachelor of Science, Technical Management, Magna Cum Laude, DeVry University, Fremont, CA

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