Social Media Digital Marketing

Sydnee Walker

************@******.*** 770-***-**** LinkedIn: Sydnee Walker

EXPERIENCE

TURNER SPORTS Aug. 2021-present

Atlanta, GA

• Developed and executed marketing and advertising plans, including development of creative requests, scheduled, timing and deliverables for Turner’s MLB, NBA, NHL and NCAA properties as a NCAA Digital Marketing and PR Trainee

• Prepared the company’s daily press clips to inform colleagues of the top industry and Turner Sports news

• Created weekly content for Turner Sports PR Twitter and Instagram handles to a combined audience of 31,000 followers

• Produced a day long virtual summit for HBCU Students through ENGAGE, an extension of Turner Sports focused on helping HBCU students who aspire to have a career in sports

• Led all Podcast PR for The Steam Room with Ernie Johnson and Charles Barkley and The Big Podcast with Shaq. TURNER SPORTS Aug. 2020-July 2021

Atlanta, GA

• Managed all content tagging as a Social Media Analyst for NBA TV Instagram, Twitter and Facebook handles

• Developed a sentiment report for the Turner Sports sales team regarding videos posted from the NBA Bubble in Orlando, FL

• Mastered Excel by gathering the Top 1000 posts from the MLS is Back Tournament on Instagram, Twitter and Facebook, which was then transferred into a data report THE COLLABORATIVE Apr. 2020-present

Atlanta, GA

• Founded a media company focused on connecting the Sports and Entertainment Industry with Journalists and PR Professionals via Zoom fireside chats

• Secured 37 elite guests over the course of two years, including Maria Taylor, Marcus Spears, Ryan Clark and John Smoltz. Each guest was promoted across Instagram, Twitter, Facebook, and LinkedIn to a combined audience of 2000+ followers

• Edited each interview in Adobe Premiere Pro for YouTube AWARDS AND ACCOMPLISHMENTS

• Bateman Competition Team. 2021

• UO SOJC Student Commencement Speaker 2021

• NCAA Div. 1 Track & Field, University of Oregon 2017-2021

• Scholar Athlete 2019

PROFICIENCIES

• Adobe Premiere Pro, Canva, Sprinklr, Conviva, Intermediate Proficiency in Spanish, Social Media Analytics, Jira EDUCATION

University of Oregon Eugene, OR

Bachelor of Arts in Journalism and Public Relations June 2021