Communications Manager Consultant
Resume:
ANITA ELIAS
Sterling, VA • (***) *** - **** • *****************@*****.***
CUSTOMER-CENTRIC CORPORATE COMMUNICATIONS MANAGER
(10+ years’ experience)
Head of Communications • Content Creation • Public Relations • Digital & Print Collateral • Product Positioning & Branding • Updated External Sites • Positioned Company Success • Owned Reputational Risk • Led Projects • Digital Marketing • Audience Targeting • Internal Report Releases • Channel Scaling • Vendor Relations
WORK EXPERIENCE
Audi of America, Herndon, USA Dec 2021 - present
Communications Consultant, PR Communications
● Manage official social media communications, @AudiNews Twitter.
● Organize leadership communications for the President of Audi of America, including thought leadership articles, cadenced notes, dealership leadership communications, and LinkedIn posts.
● Heads the Audi media newsroom site, keeping CMS updated.
● Create, edit, update and review press releases, boilerplate.
● Prepared leadership team briefing books for external events.
● Craft blogs for the Audi Soul site to pursue story leads and interviews.
● Review, audit, categorize, and optimize multiple communication channels.
● Updated the legal data asset system for all publicly shared information on releases for compliance. Professional Leave (Relocation to U.S. and Work Permit Procurement) June 2020 - Oct 2021 Shell Technology Centre Bangalore, India Nov 2018 - May 2020 Communications Manager, External Relations Advisor
● Owned reputational risk and brand management of the ‘Projects and Technology’ division.
● Positioned the company as an industry and thought leader in the technology and innovation space by being a community champion and material contributor through positive media stories.
● Devised optimal communications strategies to reach target audiences.
● Administered all internal communication channels, including emailers, intranet, town halls, Yammer, TV screens, digital signages, notice boards, and physical signage.
● Articulated offerings and brand service value for Shell E4 Demo Day and #MaketheFuture2020 India.
● Drafted leadership communications and talking points for both internal and external forums.
● Authored holding statements, press releases, and internal crisis communications (COVID).
● Commended by leadership for communication deliverables targeting desired audiences. Mercedes-Benz Research & Development India, India May 2016 - Oct 2018 Assistant Communications Manager
● Supported the Communications Head with employer branding and internal communications.
● Handled core HR topics, including employee referrals, diversity-based recruitment, benefits, policies, insurance, shared services, HR systems, people surveys, and other functions.
● Led the employee value proposition project to create a brand identity with distinctive styles and tones to standardize all company communications.
● Developed internal reports, LinkedIn social media posts, press releases, and content.
● Completed interviews and video shoots.
PeoplePower Bangalore, India May 2016 - Oct 2018
Digital Marketing Consultant, Product Evangelist
● Increased website traffic from 0 to 14,000 in 5 months.
● Drove product adoption through social and digital media efforts.
● Administered all social media channels, including LinkedIn, Facebook, and Twitter.
● Boosted sales through inbound marketing, leveraging HubSpot CRM.
● Drafted blogs and articles for content marketing. UST Trivandrum, India Jan 2012 - July 2015
Team Lead, Corporate Communications
● Built and scaled all internal communication channels, including the daily corporate newsletter, SharePoint intranet, notice boards, emailers, and newsflashes.
● Advised senior management on internal communication actions during new business wins, reputation crises, and new milestones.
● Executed company-wide initiatives, events, new product launches, and other projects for multiple internal stakeholders, including the Finance, HR, and other functional teams.
● Collaborated with senior leaders to produce video interview series to excite, educate, and engage employees throughout service lines and organization functions.
● Liaised with graphic designers to create multimedia content for physical and digital collateral. Corporate Communications Executive Feb 2008 - Oct 2009
● Prepared communication materials for key internal departments.
● Assisted the communication manager in strategy development and business prospecting.
● Empowered employees to increase corporate initiative achievement and growth.
● Implemented team scorecards and metrics for qualitative and quantitative measurement.
● Synthesized internal branding and communications through ingredient marketing concepts.
● Spearheaded a global employee engagement program to select brand ambassadors. EDUCATION
Bachelor of Technology, Engineering, Computer Science FISAT, M.G. University, Angamaly - Cochin, Kerala, India (2003 – 2007) TECHNOLOGIES, CERTIFICATIONS, & AWARDS
Technologies: Microsoft Office Suite, Hubspot, SharePoint, Canva Certifications: Post Graduate Certifications, Digital Marketing & Communication (July 2021) Awards: Transformation Journey & Leadership Forum (2019); Make the Future Live India (2020); Star Performer of the Corporate Communications Team (2008, 2009, 2013, 2014)
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