ANITA ELIAS

Sterling, VA • (***) *** - **** • adr27l@r.postjobfree.com

CUSTOMER-CENTRIC CORPORATE COMMUNICATIONS MANAGER

(10+ years’ experience)

Head of Communications • Content Creation • Public Relations • Digital & Print Collateral • Product Positioning & Branding • Updated External Sites • Positioned Company Success • Owned Reputational Risk • Led Projects • Digital Marketing • Audience Targeting • Internal Report Releases • Channel Scaling • Vendor Relations

WORK EXPERIENCE

Audi of America, Herndon, USA Dec 2021 - present

Communications Consultant, PR Communications

● Manage official social media communications, @AudiNews Twitter.

● Organize leadership communications for the President of Audi of America, including thought leadership articles, cadenced notes, dealership leadership communications, and LinkedIn posts.

● Heads the Audi media newsroom site, keeping CMS updated.

● Create, edit, update and review press releases, boilerplate.

● Prepared leadership team briefing books for external events.

● Craft blogs for the Audi Soul site to pursue story leads and interviews.

● Review, audit, categorize, and optimize multiple communication channels.

● Updated the legal data asset system for all publicly shared information on releases for compliance. Professional Leave (Relocation to U.S. and Work Permit Procurement) June 2020 - Oct 2021 Shell Technology Centre Bangalore, India Nov 2018 - May 2020 Communications Manager, External Relations Advisor

● Owned reputational risk and brand management of the ‘Projects and Technology’ division.

● Positioned the company as an industry and thought leader in the technology and innovation space by being a community champion and material contributor through positive media stories.

● Devised optimal communications strategies to reach target audiences.

● Administered all internal communication channels, including emailers, intranet, town halls, Yammer, TV screens, digital signages, notice boards, and physical signage.

● Articulated offerings and brand service value for Shell E4 Demo Day and #MaketheFuture2020 India.

● Drafted leadership communications and talking points for both internal and external forums.

● Authored holding statements, press releases, and internal crisis communications (COVID).

● Commended by leadership for communication deliverables targeting desired audiences. Mercedes-Benz Research & Development India, India May 2016 - Oct 2018 Assistant Communications Manager

● Supported the Communications Head with employer branding and internal communications.

● Handled core HR topics, including employee referrals, diversity-based recruitment, benefits, policies, insurance, shared services, HR systems, people surveys, and other functions.

● Led the employee value proposition project to create a brand identity with distinctive styles and tones to standardize all company communications.

● Developed internal reports, LinkedIn social media posts, press releases, and content.

● Completed interviews and video shoots.

PeoplePower Bangalore, India May 2016 - Oct 2018

Digital Marketing Consultant, Product Evangelist

● Increased website traffic from 0 to 14,000 in 5 months.

● Drove product adoption through social and digital media efforts.

● Administered all social media channels, including LinkedIn, Facebook, and Twitter.

● Boosted sales through inbound marketing, leveraging HubSpot CRM.

● Drafted blogs and articles for content marketing. UST Trivandrum, India Jan 2012 - July 2015

Team Lead, Corporate Communications

● Built and scaled all internal communication channels, including the daily corporate newsletter, SharePoint intranet, notice boards, emailers, and newsflashes.

● Advised senior management on internal communication actions during new business wins, reputation crises, and new milestones.

● Executed company-wide initiatives, events, new product launches, and other projects for multiple internal stakeholders, including the Finance, HR, and other functional teams.

● Collaborated with senior leaders to produce video interview series to excite, educate, and engage employees throughout service lines and organization functions.

● Liaised with graphic designers to create multimedia content for physical and digital collateral. Corporate Communications Executive Feb 2008 - Oct 2009

● Prepared communication materials for key internal departments.

● Assisted the communication manager in strategy development and business prospecting.

● Empowered employees to increase corporate initiative achievement and growth.

● Implemented team scorecards and metrics for qualitative and quantitative measurement.

● Synthesized internal branding and communications through ingredient marketing concepts.

● Spearheaded a global employee engagement program to select brand ambassadors. EDUCATION

Bachelor of Technology, Engineering, Computer Science FISAT, M.G. University, Angamaly - Cochin, Kerala, India (2003 – 2007) TECHNOLOGIES, CERTIFICATIONS, & AWARDS

Technologies: Microsoft Office Suite, Hubspot, SharePoint, Canva Certifications: Post Graduate Certifications, Digital Marketing & Communication (July 2021) Awards: Transformation Journey & Leadership Forum (2019); Make the Future Live India (2020); Star Performer of the Corporate Communications Team (2008, 2009, 2013, 2014)

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