Professional at International Relation and Marketing Specialist

JORGE M. DUARTE

Mobile Number: +356-******** – E-mail: ***********@*******.***

Professional Value Proposition

• Key areas of expertise across Sales, Works Teams, Marketing, Customer Relation, Distributors, leadership with work teams, Points of sales, Training, Internal and External Communication, Problem Solving, Strategic and Planning.

• Extensive knowledge in B2C and B2B Marketing with specialism in Marketing and sales transformation projects.

• Proven ability collaborating and influencing successful cross-functional teams across different geographies.

• Liaison between distributors and company.

• Proactive and independent, always seeking to improve and generate new ideas for the organization, restructuring processes or suggesting new ones.

Work Experience

PERNOD RICARD www.pernod-ricard.com

Pernod Ricard is a convivial, responsible, and successful global wine and spirit group. Number 2 worldwide with a clear ambition to become the leader of our sector, have one of the most comprehensive portfolios of the industry with 240 premium brands available in over 160 countries.

Regional Sales Manager Oct 2019 – Jan 2022 North Region, Colombia

Focused on guarantee the effective management of the RTM, which allows achieving compliance with the KPIs of the region (sale, distribution, coverage, and others), through the sales team.

• Defined the Commercial Growth Strategy for Spirits Category.

• Developed strategic plans and translated into practical initiatives and activities across the commercial organization

• Led the Commercial Growth Plan development for a specific Spirit Category / Categories

• Planed and executed corporate programming focusing on retail results

• Developed plans and strategies to exceed annual sales and profitability target

• Planed, executed, controled, and monitored the results and investment budgets established by the Commercial Department to guarantee compliance with commercial execution in the area.

• Builded tools through complementary plans in the region, in order to leverage business results.

• Guaranteed the correct implementation and follow-up of the execution of the Trade Marketing and Commercial plans at the points of sale.

NOVAVENTA S.A.S www.novaventa.com.co

Novaventa is a company of alternative channels that is part of the Nutresa Group, constituted in the 2000 year and that has been in charge of the marketing of products from company such as: Nacional de Chocolates, Noel, Zenú, Doria, Colcafé, among others. It has more than 200,000 business moms and is present in 75% of the departments of Colombia. Regional Chief Jun 2014 – Apr 2019 North Region, Colombia

Focused on ensure compliance with commercial variables through the leadership in the team of area managers.

• Monitored compliance with commercial variables and generated the necessary action plans to comply with them.

• Designed the commercial work plan that leverages the commercial variables.

• Maintained, managed, and promoted a good working environment.

• Managed the expense budget in the region as a result of the business year, seeking to optimize it.

FEMSA - COCA-COLA. www.coca-colafemsa.com

The leading bottler and marketer of multi-category beverages, committed to generating economic value and social and environmental well-being, serve more than 266 million people and 2 million points of sale, through 49 bottling plants and 260 distribution centers in 9 countries in Latin America, covering certain territories in Mexico, Brazil, Guatemala, Colombia, Argentina and Mexico.

Sales Manager Mar 2013 – May 2014 Barranquilla, Colombia Responsible for complying with the operational KPI, administrative and marketing indicators established for the assigned area.

• Complied with the volume quotas by categories, established for each sales route.

• Advised and designed strategies and work plans with the staff in charge.

• Guaranteed coaching to the assigned sales team, to achieve the objectives by route and that of the people.

Key Account Executive. Sept 2011 – Feb 2013 North Region, Colombia

Working directly with Key Account Manager in coordinate, develop and execute activities in Key Accounts Clients.

• Managed and controled the Budget (Promotional Funds) of the assigned accounts.

• Implemented, verified and monitored the contracts of the defined accounts.

• Executed the organization's guidelines on clients.

• Coordinated advertising material for activities in clients

PROCAPS S.A. www.procapslaboratorios.com

Has experience in the development of pharmaceutical and nutraceutical solutions, medicines, and hospital supplies that reach more than 50 countries in all five continents. Direct presence in 13 countries in Latin America and we have more than 5,000 collaborators working under a sustainable model.

Sales Representative. May 2010 – Sept 2011 North Region, Colombia Responsible for implement and coordinat strategies of the organization oriented to the objectives.

• Organized Panels and Structured of the Trade Marketing team.

• Structured Sales Budgets.

• Managed clients such as Eticos Serrano Gomez, Cadena Dromayor, Multidrogas, Deposito Paris and Copidrogas.

ALIMENTOS CARNICOS (NUTRESA GROUP). www.gruponutresa.com Grupo Nutresa S. A. is the leading company in processed foods in Colombia and one of the most relevant players in the sector in Latin America.

Founded in 1920, it currently has about 46,000 employees and operates through eight business units: Meat, Cookies, Chocolates, Tresmontes Lucchetti -TMLUC-, Coffees, Consumer Food, Ice Cream and Pasta.

Direct Sales Regional Coordinator Mar 2009 – May 2010 North Region, Colombia Supporting the Regional Manager in the implementation of plans and creation the management reports to support management decisions.

• Increased the Stencil.

• Encouraged collections.

• Executed the strategy.

• Managed Staff.

• Implemented innovative ideas to achieve people and increase sales.

Point of Sales Coordinator May 2008 – Mar 2009 Barranquilla, Colombia

• Met goals with regard to the year, month and days of sales.

• Implemented sales strategies.

• Executed innovative ideas oriented to the achievements obtained.

Professional Skills

• Computer Skills: Microsoft Office Suite (Excel, Word, Outlook and PowerPoint), Sap, Bex Analyser, Antares and Arcgis.

• Social Skills: Excellent communication skills, interpersonal relationship skills and adaptability.

• Organizational Skills: Presentation skills, team leader, project management, results oriented, hard work

Education

Universidad del Norte

• Marketing Specialist. Jun 2009 – Sept 2010 Barranquilla, Colombia

• Bachelor of International Relation. Feb 2002 – Sept 2006 Barranquilla, Colombia

Language Skills

• Spanish - Native

• English – Not Professional profiency

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