Edwin R. Richardson

Atlanta, Georgia

678-***-****

adr1tm@r.postjobfree.com

SUMMARY

•Corporate Sales Leadership in Consumer Product Goods F&B, Retail Mgt., Pharmaceutical/Healthcare, Building Material Management, Transportation, Distribution, Logistic/Supply Chain.

•Strong entrepreneur skills, strategic planner, setting goals and motivating subordinates to meet goals.

•Proven track record of effective leadership including people development to move, drive, and motivate a team to successful completion of its goals and objectives.

•Demonstrate exceptional communication skills that ensure clear conveyance of the business’s messages and a positive portrayal of the business in general.

•Proficient in Microsoft 365 for the purpose of ensuring the creation of creative and engaging content that is both verbally and visually captivating to the audience.

•Interpersonal people skills, Customer Service, Client Relationship.

•Expert knowledge of social media, online marketing, and internet culture.

•Creative thinking with an affinity for innovation and problem-solving resolving customer/client issues.

•Portray superior analytical and creative skills to develop enterprise-level PR and communication strategies as well as creative and engaging business and product messages that appeal to the consumers, media outlets, potential consumers, and external partners.

•Positive result driven (quality control management).

•Has primary responsibility for controlling the procurement and expenditure processing.

•Responsible for Human Resources roles, employee administration, including performance measurement, salary reviews.

EDUCATION

•Clemson University – graduate of Bachelor Science, Industrial Technology

CERTIFICATION

•Sales Leadership, Change Management, ADKAR model

•Training / People & Development, Customer Service/Client Relations Training

•Advanced Sales / Business Development Training Lean Manufacturer and Warehouse

PROFESSIONAL EXPERIENCE

Kraft Foods - General Manager / PR Director 2018-2022

•Oversee day-to-day operations by driving daily sales through 4 direct reports (management) and technicians.

•Responsible for ensuring maximum profitability by driving sales, controlling operating cost/ expenses, inventory management, logistics/supply chain.

•Creation of marketing strategies in conjunction with the marketing team to enable the cultivation and enhancement of strong and meaningful relationships with the target audience, external partners, and key media outlets, which favorably positions the business/product in the market.

•Acts as the business/product’s spokesman and the business’s primary representative to media outlets, the consumers, external partners, and business stakeholders.

•Set goals, role delegation, establish priorities and objectives for the PR team and monitor team members' performance.

•Maximizing brand presence on various channels (e.g. web, TV and social media).

•Cultivating and maintaining relationships with media and influential professionals.

•Responsible for the creation and promotion of a departmental culture that promotes integrity, high performance, continuous improvement, and commitment to quality throughout the department.

•Lead junior PR Managers in the development, implementation, and integration of strategic communications plans that advance the business’s brand identity in the market.

•Act as a quality control manager in delivery quality customer service.

•Manages a sub-functional and public relations budget / P&L.

•Ensure safety regulations policies and processes.

•Hire, train/develop and manage.

•Communicate directly with customers in selling service repairs and make recommendations.

•Provide solutions to issues (profit decline, loss of business to competitors, employee conflicts).

Courier Express Inc– Strategic Project Manager, 2017 – 2018

•In charge of executing project plans for national accounts project for our Transportation, Distribution, Supply Chain and Logistics Operations.

•Effectively communicate with the senior corporate team leaders in a timely manner.

•Responsible for developing over $2.3M in new business.

•Proactively manage 100% changes in project scope, identify potential crises, and devise contingency plans within the Independent Couriers.

•Conduct and create a recommendation reports to identify successful and unsuccessful project elements daily.

•Develop and execute best practices and tools for $1M Distribution /Logistics project.

United Parcel Service (UPS) – Operation Manager, 2015 – 2017

•Manage packages $100M value and ensures that the proper operation procedures are being adhered to.

•Responsible include supervising daily activities of package handlers and clerks to ensure that all

assigned duties are accomplished safely and timely.

•Responsible for the sorting, training.

•Understand, follow, and enforces all established shipping, loading policies, procedures and

recognized best practices.

Job1USA Staffing – District Operation Manager, 2014 – 2015

•Responsible for client relationship, payroll, managing and training 150 staff members daily to oversee daily security operations. Established new business client relationships and maintain existing relationship. Analyze and report on business performance to corporate and ensure that the budget goals are met.

•Ensured employees adhered to company policies and procedures throughout the Atlanta district.

•Generated $5M sales leads through networking marketing to create and grow new business.

•Build annual budgets of $1M and developed strategic plans based on market needs.

Nestle Dreyer’s DSD– National Change Manager, (Contract) 2010 - 2014

•Measure effectiveness of change management readiness activities by regularly evaluating sales goals, program successes / opportunities /risk and incorporating lessons.

• Assisted in planning, create, edit, and implement $150M Go-To-Market strategies in national grocery chains.

•Presented and Implemented 100% actionable and targeted change management plans to C-level clients using the ADKAR model.

•Perform Change Impact Assessments: identify potential flight risks and employee resistance.

Bimbo Bakery / Sara Lee – District Sales Manager, 2008 - 2010

•Directed and managed Sara Lee DSD Retail Sales and Warehouse Operations. Responsible for 4 direct report Route Sales Managers and managed 75+ Route Sales Reps. Successfully negotiated $15M contract bids for Georgia Schools Food Division.

•Responsible for securing, maintaining, and growing distribution of products and maintaining

effective / profitable agreements.

•Responsible for C-level and national account operational calls within assigned territory.

•Accountable for the oversight of the entire order process to ensure effectiveness and retail

Satisfaction.

•Performed field training and promotion work in the development of new accounts / end users.

•Directly supervises: Market and Operational Sales.

•Develops sales operations plans and targets for a district sales territory in consultation with

Regional Sales.

•Establishes sales strategies to drive profitable growth including the development of defenses

against competitive threats.

Other employment history:

Sears Holdings – Retail District Manager, 1988 - 2006

Contact this candidate