Computer Operator Manager Security

Emerson Smith

Email Marketing and

Sales Enablement Content Specialist

Staten Island, NY • 917-***-****

***********@*****.*** • https://www.writersmith.com

https://www.linkedin.com/in/emerson-smith-958196118/

Developing user-friendly marketing collateral to drive positive sales outcomes

Qualifications Summary

Email Marketing and Sales Enablement Content Specialist with professional certifications and substantial experience. Expert in developing marketing and sales enablement content for digital and social media campaigns. Innovative in delivering competitive and engaging marketing and website solutions that enhance user experience and increase sales. Leverages a detailed process focused on empathy, anticipation, and transparency to better understand the entire user touchpoint journey. Cultivates positive working relationships with stakeholders, clients, and team members. Proactive and committed to excellence with strong analytical thinking, creative thinking, and communication skills.

Core Competencies

Marketing Consulting Services

Copywriting

Demographic Research

Project Management

Client and Stakeholder Relations

Digital/Social Media Content Marketing

Email Campaigns

Web Design and Enhancement

Data Analysis

Team Leadership

Sales Enablement Content

User Experience (UX) Writing

Search Engine Optimization (SEO)

New Technologies and Methods

Process and System Improvement

Relevant Experience

Copywriter 2018 – Present

Selected Achievements:

Conducted comprehensive research to develop an innovative solution for marketing to the target demographic in support of a final White Paper.

Grew the customer base by designing Cold Email templates for the sales team to engage with potential new customers.

Created Follow-Up Email templates for the K300 commercial toaster and obtained certification.

Wrote the K300 Call Scripts for the Advantage Kitchenware Toaster and received excellent ratings from the American Writers and Artists Institute (AWAI) review team.

Developed Battle Cards for the Steve Slaunwhite/AWAI Mastery and Certification Project and obtained certification.

Conducted an interview with Pauline Longdon, the content of which was used to write the case study and achieve certification.

Added two new slides to the Sales Deck and Proposals, resulting in AWAI Sales Enablement certification.

Expanded the base of unique visitors to the writersmith website by 30% by rewriting and restructuring the landing pages.

Significantly reduced the shopping cart abandonment rate for the Banyan product web pages by better promoting the product features and benefits.

Optimized search engine optimization (SEO) for the custom Banyan website by auditing the website and making enhancements to local Google search capabilities.

Devised a purchasing strategy for Staples that completely eliminated inventory shortages for stationary.

Designed an on-boarding Email Series for the UX Mastery and Certification process and obtained UX Mastery and Certification.

Authored two articles on sales letters and SEO that received excellent reviews from Copywriter Brain senior leadership.

Previous Experience

Hardware Storage Manager Security Manager (2018 – Present) • Doyle Security Services C/O Telehouse, Staten Island, NY

Oversee all datacenter shipping, receiving, storage, inventory control, and security.

Coordinate the monthly inventory reconciliation with the Network Billing department.

Manage two onsite storage areas using Notifii Track software.

Developed new copywriting materials that allowed the company to leverage user experience (UX) across different market verticals.

Increased efficiency by implementing a system for tracking log entries, which eliminated lost packages.

Greatly improved customer service and relations at the storage area by preventing client losses.

Helped achieve hardware inventory goals by fostering strong relations with upper management and datacenter staff.

Supervisor (2015 – 2016) • Grand Oats Country Club, Staten Island, NY

Held various roles at the company including Boxwood Café Supervisor, Golf Outing coordinator, Cashier, Greeter, and Inventory Coordinator.

Infrastructure Analyst (1997 – 2014) • Smith Barney & Co./Salomon Smith Barney/Citigroup/Citi, New York, NY

Successfully advanced through several roles including Senior Command Center Operator, Enterprise Scheduler, Change Man Quality Assurance, IT Compliance Coordinator, and Infrastructure Analyst.

Additional experience as

Lead Computer Operator • Comp-U-Card International, Stamford, CT

Batch Operations Supervisor • Joseph E Seagram’s & Sons, White Plains, NY

Command Center/Network Control Operator • EF Hutton & Co., New York, NY

Education

Associate Degree in Data Processing CUNY/Manhattan Community College, New York, NY

Diploma in Computer Technology New York University SCE, New York, NY

Certifications

American Writers and Artists Institute (AWAI), Delray Beach, FL, 2019 – Present:

Ultimate Email Copywriting Mentorship

Sales Enablement Mastery and Certification

Business-to-Business (B2B) Copywriting Mastery

User Experience (UX) Mastery and Certification

Sales Letter Mastery and Certification

Web 2.o Mastery

Case Studies Mastery and Certification

Content Audit Certification

Also authored a 23-page sales letter entitled "How to Create Your Own Website" for the AWAI Certification and wrote blogs on sales letters and digital marketing

Community & Volunteering

Third Elder, Speaker, Back-to-School Coordinator, Mentor, Accounts Payable Bookkeeper, Staten Island Christian Union Church (SICUC), 2011 – Present

Technical Skills Summary

Marketing & Sales Enablement Collateral: Cold email templates, follow-up email templates, battle cards, call scripts, one-sheets, case studies, sales decks, proposals, landing pages, home pages, product pages, email onboarding series, blogs, website audits, eBooks

Software: Microsoft Office 365, Slack, currently learning Copywriter Brain, a proprietary software for eliminating writer's block

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