Manager Sales Assistant
Resume:
Kunal Langer
Media Sales Professional
***********@*****.***
Toronto, Ontario
Kunal Langer Profile
PROFILE
A Sales / Client Servicing Professional
with with a valid Permanent
Resident status for Canada. Open to
opportunities and can Join from 1st
Nov 2022.
Have been associated with India's
biggest media houses holding
experience in selling multiple
Products and Platforms (Television &
Digital), which has helped me gain
knowledge and understanding of two
of the world’s most influential
advertising mediums.
Have achieved a marked degree of
success in handling a diverse range of
clients and various marketing
activities providing customized
solutions and successful handling and
execution of clients brand
campaigns.
Having 10 + years experience in team
management and extensive practical
experience of selling Ad inventory
and concept / content sales, gives me
the ability to handle multiple
functions and projects in a high-
pressure environment
Highly motivated and goal-oriented,
with a high degree of flexibility,
resourcefulness and commitment to
my work, make me a valuable
member of any team I work with.
Education
PROFESSIONAL EXPERIENCE
Sr. Vice President - Zee5 (OTT) & Zee
Social
Sep '21- Present
Zee Entertainment Enterprise Ltd Bengaluru, Karnataka One of the leading Media conglomerates in India Valued at USD 1.7 Billion with a presence in Television, Digital, Film & Music Production Etc.
Associate Vice President - Client
Acquisition
Sep '19- Sep '21
Pocket Aces Pictures PVT. LTD Gurugram, Haryana
A leading Content creation company on social media. PocketAces is at the forefront of creating groundbreaking content on social media and leveraging its distribution strength across social platforms which deliver on its mission of solving boredom General Manager Apr '19- Sep '19
Magicpin (Samast Technologies) Gurugram, Haryana
India' s No. 1 Saving APP. It's a platform where the audience can discover places to shop, Eat & hangout around them, and get rewarded for uploading their bill in the app to gain access to a variety of promotion leading to savings.
High School - 1999
10+2 (Science) - 2001
Bachelors in Business
Administration - Indian Institute
of Planning and Management -
2004
Post Graduate Diploma - Times
School of Marketing - 2005
Spearheading the revenue function across all the OTT & Social assets of the network for South markets, Accomplished a growth rate of 15%- 20% over the last year on a monthly basis.
Setup the new social division's processes and procedures and hiring of a team. Driving New customer Acquisitions and Driving sales cycles to maintain a pipeline of potential revenue driving the growth for vertical. Align with internal teams to create bespoke content/sponsorship ideas for clients to drive Incremental revenue for the vertical.. Ensuring growth in Client Count through constant effort to develop new clients and new business development. .
Drove the revenue team across 5 social Channels for the region. Achieving a 60 % YOY growth in Revenue in 2020-21 (Covid Year).
Increase the Active Client count by more than 100% in FY 2020-21 by introducing new cost-effective Ad units.
Implemented Agency level Volume Deals thus Creating a Healthy and Stable Revenue Pipeline month on month and Owning Client Relationships Developed cost-efficient and quick turnaround content Units to be pushed in the market Achieving close USD $200 K from these units in a span of 6- 7 Months Undertook the responsibility LOCO (Esports Gaming App) launch & advocacy of the product and driving monetization of the App.
Manage Coordination with internal teams to create bespoke solutions on LOCO for Perfetti and Logitech
Heading Revenue unit for the market and was responsible for expanding the client base and getting new clients on board. eg. Bata, Airtel (India's biggest telecom provider), Fab India, etc.
Served to drive brands' Sales/ Footfalls across their Retail & Ecom units using the data and technology that we had at our disposal and directly attributed to the Client growth story.
Supervising Internal servicing teams on the campaign execution and optimization of deliveries to increase client ROI from the campaign. KEY SKILLS
Revenue Generation
Vendor Negotiation
Problem Solving
Presentation Skill
Concept Selling
Goal Oriented
Relationship building
Sales Strategy
Customer Growth
Digital Media Strategy
Certifications
Part Time Post Graduate Diploma -
Digital Marketing - NIIT & DIM - 2014
Personal Interest's
I am a person that loves the outdoors
and travelling. I enjoy exploring and
experiencing new foods / flavors and
am always looking to try out
something new. I enjoy listening to
music & binge watching movies and
TV series (When I Can).
Love riding my motorcycle, (and
cleaning it), to explore new places to
visit and enjoy some unique sights &
and sounds different cities have to
offer.
Associate Vice President Jun '13- Apr '19
ZEE Entertainment - Television &
Digital - Zee 5 & Publishing
Noida, UP
The first satellite television channel in the country and now one of the biggest media houses with products spanning Television & Digital.
Manager - Channel V Sep '12- May '13
Star India Pvt. Ltd. Gurugram, Haryana
Part of the Newscorp group and the first international satellite networks in India. Now a Part of Disney
Manager Sales- Group Head Jun '10- Sep '12
Times Television Network- ZoOm Noida, UP
A part of Times Of India Group the Largest Print daily of India with a presence in Television and Digital.
Assistant Manager May '06- Mar '10
Sony Entertainment Television - AXN Noida, UP
Indian Subsidiary of Sony Pictures operating Television channels. Initially, a part of the Television business (Zee TV, &Tv, Zee Marathi & Talkies) and later shifted to the Digital Products of the network (Zee5 OTT & Zee Publishing websites)
Engaged in the network's foray in OTT with the Zee 5 Platform leading the North
& East Markets in India
Created Packages for building the revenue from Sponsorship, Instream Video & Display Inventory to be taken to market.
Administered Programmatic deals with media agencies / Clients on Instream Video Inventory to lock in Always on Campaigns for the Platform. Converted the very first sponsorships on the platform; Patanjali on a Free to watch show (AVOD) & Lufthansa on a Premium Paid show (SVOD) Oversaw Zee Tv revenue team handling business worth USD $19 Mn (50 % Market) Selling Air time and Sponsorship of High impact Shows. Launched &Tv, a Hindi general entertainment channel, successfully onboarding 2 Launch Partners on the channel.
Secured 120% of the assigned target on Zee Marathi on the back of converting Impact Properties and maintaining a higher yield on Primetime Shows. Lea all discussions on my allocated List of clients for AD Inventory and pitching for special properties such as Channel V Feast an on-ground event to clients Such as Microsoft Xbox, Honda Etc.
Establishing CPRP annual deals with larger clients like Airtel, Pepsi Etc. and monitoring the deliveries thus ensuring yield and volume. Handled revenue monetization at ZoOm the Bollywood entertainment channel for the network spearheading the advertising revenue.
Executed multiple Integration led long-term deals thus increasing Yield and driving incremental revenue for the unit. eg. Nestle - US $125K on one show Part of AXN, an English entertainment channel, with a presence across the APAC region.
Awarded the Best Performance Award for 2 years and given a gold coin in recognition for the same. Achievement of 150% and 125% respectively
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