Digital Marketing Manager / Media Buyer

Digital Marketing Manager / Media Buyer

Hlib Pashkevych

****.**********@*****.*** Telegram/WhatsApp: +38-097-***-**-** Kyiv, Ukraine Summary

**-****-*** ******* ******** with 4 years of experience in launching and advertising channels on Telegram, which has formed my general understanding of digital marketing. Initiative, persistent, honest, and thinking 3 steps ahead. Have a strong desire to go beyond Telegram and quickly learn best practices related to new ad platforms/instruments/skills. Relevant experience

2022 – Timely having a sabbatical

Since the large-scale invasion of Russia to Ukraine started, have been forced to leave Telegram, as worked with the Russian market. So now having a sabbatical. 2020-2021 – Media Buyer in Telegram (self-employed) Launched ad campaigns (now and onward, by buying ads on Telegram) for clients’ channels related to business, politics, taxes, and marketing (mainly on a long-term basis). Attracted advertisers on a % basis for some channels. Wrote promoting texts for projects’ advertisements. Shared experience on how to promote channels on Telegram. Key achievements:

Spent $61.300 on ads;

Herewith, managed to succeed in 9 of 9 clients’ projects (the cost for traffic was mostly lower than average);

Being sales manager, sold ads for $17.000.

2018-2019 – Marketing Manager in Telegram (self-employed) Launched and promoted channels on business topics. Organized mass advertising campaigns (so- called “compilations” – when 5-10 projects promote each other). Key achievements:

Organized about 50 “compilations”. Delighted with results, 70% of clients became regular;

Attracted 8.200 subscribers to 1 of the biggest channels (from a total of 8 fully or partly mine) for a price lower than average. Total market value (considering the project below) –

$10.000;

Grew 1 of my channels to 10.000 people with zero budget (using “compilations”). 2013-2017 – First steps in digital marketing and related fields Since 12 years old, was practicing running targeted ads on VK.com, programming, dropshipping, website creation, mass sendings, and content management. Key skills

Practical knowledge of digital marketing principles and instruments;

Copywriting;

Marketing on Telegram;

Negotiating – will persuade one to do what is needed;

Free with Ukrainian and Russian. Both write and speak without mistakes. Upper- Intermediate English;

Good analytical thinking.

Education

Faculty of Economics of Taras Shevchenko National University of Kyiv (#1 in Ukraine). Specialization: “International economics”. Studying on a free basis. Graduate in 1 year.

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