Diane R. Barrera
**** ********* ** *********, ***** 361-***-**** **************@*****.***
Objective
Reliable Store Manager with 25 years in retail sales. Customer Service, Coaches and encourages staff toward advancement using an enthusiastic and supportive attitude.
Education
DIPLOMA JUNE 1,1990 HARLINGEN HIGH SCHOOL
STATE LICENSE JUNE 29,1993 NATIONAL CAREER INSTITUTE
·Major: Cosmetology/instructor
Skills & Abilities
MANAGEMENT
·Strong problem solving ability
·Effective goal setting and planning
·Ability to manage multiple responsibilities in a fast paced, demanding environment
·Basic Computer skills to submit reports in a timely manner
·Professional appearance and attitude
·Solid relationship-building skills
·Self – reliant with the ability to make solid business decisions independently
·Strong communication skills
·Team -oriented
·Reliable/ Flexible schedule
·
Experience
HERTZ HLE 08-12-2019
Corpus Christi, Texas
Assisted Branch manager with Branch operations and business planning, front desk ensuring a positive customer service experience, achieving individual sales goals and customer service goals
Growing sales and utilizing business to business sales tactics
Supervise facility inspections, inventory and fleet maintenance for rental ready status
Holding company standards by ensuring rental cars are presentable to customers
Weekly training on company’s safety matters, compliance audits OSHA compliance, DOT regulations
BUSINESS MANAGER HANDBAGS DILLARD’S 05-09-2017/PRESENT
Corpus Christi, Texas
Manage the Luxury and Better brand handbag department
Develop selling associates with the knowledge and skills needed for Dillard’s 5 star selling & service
Lead selling associates by example, demonstrating, effective customer engagement, and consistent follow-up appointments.
Responsible for scheduling associates, resolving associate, customer questions and concerns, conduct periodic performance reviews, discipline up to and including discharge in coordination with store manager
Build a strong partnership with vendor representatives and associates to insure high skill level of No boundaries selling
Maintain corporate visual presentation standards
Develop strong clientele base through CAD with self, as well with associates
Execute corporate promotions, events and weekly events at local level
Promote the area within Dillard’s and through outside events
In conjunction with Assistant Manager, responsible for recruiting, developing, and retaining quality associates
Perform other related work tasks, or duties as assigned by the Store Manager, Return to vendor, Damages, Markdowns and freight
ELIZABETH ARDEN COORDINATOR STAGE STORES 12-09-2014/01-2017
McAllen, Texas
·Manage 16 Elizabeth Arden Counters in the Beall’s department stores through the South Texas Region
·Fulfill the essential role of driving sales for my respective market
·Play a key role in the planning of counter- specific goals and strategies that lead to the attainment of retailer and market goals
·Partner with Store managers, District Managers in the hiring process along with the orientation training to ensure the best fit for the Beauty Advisor Role
·Lead the process of coaching and developing the productivity of BA’s and top performers.
·Coordinate Red Door Events in 4 top doors once a year that accumulate $17,000 in sales
·Oversee the execution of counter specific plans and strategies
·Prepare and submit various reports and figures
·Assist counters with schematics, Stock replacement, Testers and presentation
OPERATIONS MANAGER ACADEMY SPORTS OUTDOORS 02-2011/7-2014
Brownsville, Texas
·Delivered excellent customer service by greeting and assisting each customer
·Responsible for securing the building and all assets of Academy; Responsible for implementing all LP and merchandising guidelines to all departments
·Monitor and enforce company policies, procedures as needed
·Ensure standards for quality, customer service and safety are met
·Manage and motivate team to increase sales and ensure efficiency; directly supervise and direct department
·Analyze sales figures and stock levels to identify sales opportunities and communicate needs to buying divisions
·Assist with execution in-store marketing promotions in conjunction with regional and corporate marketing personnel
·Create and analyze weekly/monthly department schedules and sales plan
·Audit all department process and paperwork to ensure compliance with Academy policies and procedures
·Ensure ad sets, special promotion, displays and events within the department are executed as directed
·Manage front end staffing issues and assist with departmental staffing issues; recruit new hires, interview, potential staff; conduct performance reviews and provide/ organize training and development
Review department reports to stay informed of sales performance
Check in Firearms shipment and log in according to firearm procedures as needed; Audit Firearms daily and nightly for security reasons, Audit firearm purchases to ensure state forms were filled out correctly
Assistant Manager/ Tommy Hilfiger/ 02-2007- 11/2010
Mercedes, Texas
Assist Store Manager with store opening & closing, auditing and balancing registers
Recruiting, Hiring and training new associates, payroll and scheduling
Serviced all customers with their needs by Greeting and promoting our Brand
Developing existing associates per company guidelines
Managed the Ladies department, by executing floor planograms, working freight on to the floor to maximize sales daily
Assisted Store Manager with inventory prep, maps and schedules
Assisted with Daily checklist, store markdowns and marketing
Store Manager/ Lilli Rubin (Cache) 01/2005-07/2006
Houston, Texas
Directed a High End boutique that consisted of Ladies formal wear, Casual wear & Accessories
Made daily contacts with customers to inform them of new merchandise and promotions to drive the business
Maintained levels of inventory, Trained associates in delivering excellent customer service
Monitored special order request from other sister stores (Cache)
Conducted daily merchandise audits
Conducted 100% customer service to maintain a high level of clientele
Created all weekly schedules and sales plans
Store Manager/ The Disney Store 07-2002/08-2003
Humble, Texas
Directed and supervised employees, engaged in sales and inventory- taking, attended District weekly conference calls
Analyzed sales plan, store budgets according to company guidelines, coordinated weekly meetings with my management staff to keep all associates aware of store happenings
Analyzed store inventory, stock levels to identify opportunities
Conducted floor moves per company instructions
Monitored all Loss Prevention issues, responsible for implementing all LP and merchandising guidelines to the store
Assisted District stores with special events during the Holidays
Assistant Store Manager/ Victoria Secret 11-1997/ 06-2002
Houston, Texas
Assist store manager with sales plan, scheduling, recruiting and hiring.
Delivered excellent customer service by greeting each customer and asking open ended questions to find out their needs and wants
Followed our daily 5 minute chats with sales employees to assign their designated goals for their assigned shifts
Developed new associates on updated company policies
Responsible for Bra Department, Credit Card sales and incentives
Coordinated credit card trainings throughout the district to increase sales
Ensured all marketing and promotions were on target daily by following daily checklist
Assisted management in freight processing, placement and storage.
Visual Merchandising, floor moves per planogram
REFERENCES:
Belinda B. Herrera
Stewart Title President South Texas
Ida Gomez
Valley Morning Star