Customer Service Sales Manager
Resume:
Bernadette M. Williams
Director of Event Management/Operations Management
Chicago, IL 60601 **********@**********.***
A dedicated Director of Event Management/Operations offering 20 years of management in the hospitality industry, as well as in-depth knowledge of operations and event project management. A poised professional committed to the success of achieving the team objective and creating the true experience for the clients.
Willing to relocate to: Washington, DC - Maryland, - Chicago, IL – New York, NY Authorized to work in the US for any employer
Work Experience
Director of Catering and Convention Services
Radisson Hotel Group - Chicago, IL
October 2021 to Present
Task Force Director of Catering/Venue Master
• Leadership and support for catering / convention services team
• Revenue productivity goal $4.8 million post Covid
• Banquet management for conference events of 1000+ guests
• Client consultation to adhere to superior customer service, detailing customized menus, event setup, outside vendor referral and coordination with outside caterers for events within the hotel's 30,000 square feet event space.
• Organization and participation of weekly meetings with operation staff members to determine objectives and to develop strategic plan for the success of the event.
• Compilation of monthly catering numbers to create the competitive analysis to monitor progression, determine adverse trends and make appropriate recommendations and conclusions for marketing.
• Effective budget management for events and analytical food costing with food and beverage department.
• Comprehension of the groups’ business objective and the role a successful event plays in the meeting objective.
• Monthly and annual forecasting; budget analysis to monitor, verify and reconcile with Director of Sales and General Manager for forecast measures for yearly catering goals.
• Scheduling of staffing and equipment for hotel events
• Menu creation and revisions
• Growth development of team
Catering Sales Manager
Hilton Norfolk the Main - Norfolk, VA
August 2016 to October 2020 – (GoldkeyPHR)
• Pre opening sales for new hotel property with 60,000 square feet of private meeting event space, 300 guest rooms and three restaurants outlets with private dining options
• Revenue generation of $450,000 pre opening sales for local and new businesses to the Norfolk area Current sales revenue generation of $1.5 million for hotels events
• Assistance in execution of new procedures for the event management processes
• Onsite contact for corporate events; contractual and logistics; account reconciliation for event billing Catering Sales Manager
Hilton Virginia Beach Oceanfront - Virginia Beach, VA June 2015 to September 2015 & January 2016 to June 2016 (GoldkeyPHR)
• Responsible for creating proposals, sales contract and event timelines for nonprofit, corporate, military, education and social events
• Upselling and detailing for a revenue stream of $225,000 for food and beverage for events
• Liaison for onsite event management for outside venders, audio visual, event staff and client contact
• Maintaining detailed and accurate records, tracking and contact logs using Delphi Catering Sales Manager
Sheraton - Virginia Beach, VA
June 2012 to June 2015
Accomplishments
Met and exceeded the required $540,000 catering goal. The budgeted catering goal had not been met by the previous catering managers in the last 4 years. Planned and executed the hotel's grand reopening event attended by 400+ clients, vendors and prospective clients along with the Virginia Beach City Mayor and other city officials. Planned and executed the 1st hotel New Year’s Eve event since 2007; 275 guests were in attendance; The hotels GSI scored were increased from the marginal score of 8.0 to 9.5 (Starwood required score is 8.2 and maximum score is 10).
Created the relationship with David's Bridal to become a preferred vendor location; obtained monthly VIP bridal list to prospect new clients.
Hosted the largest event in the history of the hotel for the Delta’s Annual Lunch event – 1507 guest in attendance
Education
Associate in Culinary Arts
Johnson and Wales University - Norfolk, VA
2002 to 2004
Liberal Arts
Dutchess Community College - Poughkeepsie, NY
1995 to 1997
Skills
• Training & development
10+ years)
• Event Planning
• Scheduling
• Microsoft Office
• Budgeting
• Culinary Experience
• Branding
• Forecasting
• Proposal Writing
• Pricing
• Project Management
• Prospecting, Networking
• Office Management
• Event Management
• Conflict Management
• Leadership Skills
• Upselling
• Salesforce, Delphi
• Human Resources
• Account Reconciliation
• Marketing
• Customer Service
• Brand Management
Links
http://www.bsecevents.com
Affiliation/Membership
MPI/NCBMP
January 2022 to Present
MPI (Chicago Chapter) 2022
National Coalition of Black Meeting Planner (Chicago Chapter) 2022 NATIONAL ASSOCIATION of CATERING EXECUTIVES
(DC Chapter) 2006, 2007, 2008
GLOBAL ILEA Community of Creative Event Professionals Hampton Roads/ VA Beach Chapter
June 2014 - 2015
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