CARLOS ALBERTO HERNÁNDEZ DE LA CRUZ

adr0o1@r.postjobfree.com / https://www.linkedin.com/in/carlosahdelacruz/

+(57-300******* / +1-201-***-****

Business Manager with emphasis in International Business and Strategic Marketing. Focus on international commerce, logistics and purchasing, have experience in organization of large-scale events. I easily develop and build trusted multicultural relationships and achieve valuable contacts that allow me to close deals effortlessly, develop purchasing plans and establish beneficial pricing strategies. I understand the entire value chain, identify critical points and generate short-term solutions that are maintained in the long term. I am constantly informed about politics, economics, free trade agreements and international trade, always looking for opportunities for new markets and business growth at a national and international level. EDUCATION

2013. Business Administration - Emphasis in International Business and Strategic Marketing. Pontificia Universidad Javeriana.

COMPLEMENTARY EDUCATION

2021. Diploma in Project Management - ISO 21500 Standard and PMBOK Guide - PMI Sixth Edition 2017. Bogotá Chamber of Commerce.

2019. Course: Sales Techniques. Bogotá Chamber of Commerce. 2018. Webinar: Tips to manage the money in your company - Cash Flow. Bogotá Chamber of Commerce. 2018. Seminar Workshop on Marketing Strategies. Technological Education Corporation Colsubsidio. English: B2 - Intermediate

EXPERIENCE

COLOMBIAN HAND & CRAFT SAS 2018 to present

Commercialization of jewelry, handmade jewelry, emeralds and gold. Position: Business Developer

Person in charge: 1

Budget: USD2500

Duties: Identification and selection of suppliers and products to market. Identification and generation of business opportunities. Administrative activities of the management of the company. Results:

● Implemented the business strategy for the company. Identified potential business partners as “The Marmato Jewelers Association”; we both enterprises participated as partners for the Royal Road Accelerator Community Fund project, a subsidiary of Royal Road Minerals Limited, with the aim of supporting sustainable ideas and enterprises in rural areas from Colombia and Nicaragua, as well as, the

“Jagua Jewelers”, one of the most fine by-hand jewelers in Colombia, and clients as Ross Metals and Signet Jewelers in New York and Chicago, with whom the company is establishing strong commercial relations.

WESTERN FREE TRADE ZONE 2020

Free Trade Zone that promotes the free trade regime in Colombia, boosting the business potential of industrial, commercial and service companies located in our industrial park. Position: Provision of Professional Services

Duties: Develop a robust database of potential clients for the Free Zone, including current and real contact information. Generation of business contacts from food, pharmaceutical, chemical, plastics, agribusiness industries at managerial level in the United States, United Kingdom, Germany, France and Spain. Results:

● Through specialized softwares I was able to get contacts of managers and commercial directors for the different companies they were looking for.

● I identified companies through tariff headings that were involved in the business of interest. GPL MARKETING - CORFERIAS 2016

Position: Bilingual Logistics Coordinator

Person in charge: 6+

Duties: Coordinate and supervise six bilingual work teams for the “V Congress Of Cities And Local And Regional Governments (Uclg)”, guarantee safety, direct, organize and facilitate an excellent work environment for the speakers and attendees of the event.

Results:

● I accomplished the coordination of the different teams for the event, to stay informed of all the necessities of the assistants of the congress, such as the security with the police, technical tech issues, the registration of the participants, the health staff, the food points and information, logistical issues, etc. VALLE DEL PACÍFICO EVENT CENTER 2015

Organize fairs, congresses, meetings, concerts and all kinds of events in the largest and most complete venue in southwestern Colombia.

Position: Event Logistics Coordinator

Duties: Advise, support, plan, prepare, execute and supervise the events operated by the institution both inside and outside of it.

Results:

● I was able to coordinate the different events and fix issues about each event such as the security, technical and tech issues, the registration of the people, the health staff, the food and coffee points and information, guests’s transportation details, etc. through a checklist.

● I managed to save transportation costs, from more than COP$15,000,000 to COP$8,000,000 for one of the events.

MINISTRY OF FOREIGN AFFAIRS OF COLOMBIA 2013 - 2015 Formulate, plan, coordinate, execute and evaluate Colombia's foreign policy, international relations and manage the foreign service of the republic.

Position: Protocol Officer

Person in charge: Depends of the event

Budget: +USD1,870,000

Duties: Manage issues related to administration and public relations. Management of contracts and tenders. Review, approval and billing procedures. Budget management. Purchases, management and payments to suppliers, relationship and administration of suppliers. Organization of logistical and protocol events for State Diplomatic Ceremonies. Advice, planning, preparation, execution and supervision of the different events of the Ministry. Process authorization for Colombian officials to accept foreign decorations, through coordination with the different entities involved.

Results:

● I performed the programming, monitoring and execution of different kind of diplomatic events as the

“Presidential Meeting II Binational Cabinet Colombia - Ecuador” and the “Second Presidential Possession of the President Juan Manuel Santos”, as well as other diplomatic events, through checklists, coordinating issues for each event such as the security, technical and tech issues, health staff, food and coffee stations and information points, register, press, protocolary gifts, transportation, protocolary issues as VIP people management, etc.

● I ensured and controlled the correct invoicing of suppliers with regard to the budgets assigned to cover the logistics of each event, initiated the process to make the respective payments to suppliers and ensured that both the budget and other contractual agreements were executed correctly and on time. Personal Interests: Soccer, Lecture, Business, International relations, dance, music, travel, culture, finance, economy, law, psychology.

*References at the request of the interested party.