Graphic Designer Communications Coordinator
Resume:
Michael Walker
********************@*****.***
www.michaelwalkerdesign.com
SUMMARY
• Specialize in brand awareness, market share, and customer acquisition in a business-to-business environment.
• Create traditional and new media using traditional design techniques, computer aided techniques and animation.
• Well-versed in cost-effective branding and marketing programs to drive market awareness and high-quality leads.
• Create web pages, demand generation, event promotions, printed collateral and user interface with extensive use of Adobe Photoshop and Illustrator.
TECHNICAL SKILLS
Proficient in Adobe CC including Photoshop, Illustrator, InDesign, and Dream Weaver. AutoCad, Pro Engineering, Solid Works, PowerPoint, Strata 3D, Mac and PC OS, Unix, and Sun Sparc Station. Utilized Eloqua and Constant Contact for email campaigns. EXPERIENCE
GRAPHIC DESIGNER September 2019 – Present
GovCIO, Washington, DC
• Responsible for development/design of graphics promoting the GovCio brand
• Design and layout of printed collateral.
• Design and layout of PowerPoint presentations and organizational diagrams
• Design and layout of email promotions.
SENIOR GRAPHIC DESIGNER April 2017 – September 2019 National Grants Management Association, Arlington, Virginia
• Redesign and branding of new web site on MembersClicks platform.
• Design and distribution of weekly email campaigns.
• Design and layout of printed collateral including brochures, catalogs and promotional materials.
• Design all printed and promotional materials for annual event resulting in increase in attendance.
• Designed and coordinated Facebook, Twitter and LinkedIn ads along with monthly report on analytics. SENIOR GRAPHIC DESIGNER September 2014 – April 2017 Ellie Mae, Pleasanton, California
• Extensive design support for our online and web presence utilizing Photoshop for web layout, graphics and banner ads to assure a functional and market driven layout.
• Responsible for development of advertising campaigns, demand generation, print promotional literature and design for online web presence. Printed literature included white papers, case studies, brochures and additional printed media advertising.
• Designed and coordinated email campaigns via Eloqua that were distributed monthly. Additional printed campaigns promoted internal human resources and associated events.
• Developed power point presentations to promote yearly event/trade show
• Extensive graphic/design development for exhibits and exhibit literature. MARKETING & COMMUNICATIONS COORDINATOR May 2012 – September 2014 AllRegs by Ellie Mae, Eagan, Minnesota
• AllRegs was the leader in training and documentation for the real estate and home loan industry. Acquired by Ellie Mae in 2014
• Responsible for development of advertising campaigns, print promotional literature and design for online web presence. Extensive use of Photoshop for design and layout. Clients included the top lenders in the mortgage industry. SENIOR GRAPHIC DESIGNER March 2011 – April 2012
Connexion Technologies, Cary, NC
• Responsible for development/design of advertising and marketing collateral for a manager of state of the art communications net works in single-family, multi-family, high rise and manufactured housing properties nationwide. This included developing an on-line presence for the internet and intranet, as well as developing promotional campaigns for email and social networks. Utilized Photo shop and Illustrator for design and layout.
• Created mini-web sites and email blasts from concept to completion utilizing Photoshop that included story boards, wireframes and collaboration with marketing to provide the most effective and aesthetic usability experience. Many of the campaigns were developed for DirecTV and Dish Network and spanned a data base covering 45 states. SENIOR GRAPHIC DESIGNER April 2009 – March 2011
Warren Oil Company, Dunn, NC
• Responsible for design of advertising and marketing collateral for privately owned oil products company.
• Developed web sites, product packaging, product labeling, trade show design/management and associated marketing tools and materials.
MARKETING COMMUNICATIONS SPECIALIST November 2003 – April 2009 ASC Signal Corporation, Smithfield, NC
• Designer and manufacturer of satellite communications equipment, formerly a division in Andrew Corporation that was acquired by ASC Signal Corporation in 2008 and sold to Raven in 2009.
• Developed marketing collateral and presentations for five business groups; accountable for marketing, advertising, trades shows, library of product bulletins and instruction manuals, and art for advertising.
• Designed new company Logo and brand image after acquisition; planned and implemented a new marketing campaign leveraging former Andrew Brand and promoting new brand, acquiring an international presence.
• Architected the graphic elements and technical aspects of the company website, implementing easy navigation, concise educational and promotional information, and linking it to the product bulletins.
• Established a library of over 250 concise instruction manuals and 150 product bulletins utilizing exploded isometrics and easy step-by-step instructions.
• Standardized a unique style guide with a consistent “layout” for the product bulletins with viewable PDFs and CDs for distribution, increasing awareness of product capabilities and assisting with the development of new accounts.
• Designed new exhibits, re-branding the company’s presence, as well as implementing a trade show schedule, while reducing the annual budget by 66%.
• Collaborated with the Earth Station Antenna and Military Product Groups designing and developing 3D images of prototype products for market, which were placed in a major client’s promotional literature for market that led to establishing a new customer base and increased company sales for these business units.
• Negotiated ad space and submissions with trade publications capturing a 20% discount on all ad placements and free web banners and PR within a large number of publications.
• Extensive project management of business-to-business advertising for the trade publications, online magazines and public relations. EARLIER EXPERIENCE
Previously employed as Graphic Designer/Technical Illustrator with Fujitsu (June 1993-February 1995); Adjunct Professor, Exhibit Design with Campbell University (1993); Designer & Detailer with Caterpillar (1992-1993); Freelance Marketing and Advertising Designer (1991-1992); Senior Exhibit Designer with Exhibit Group (1987-1991). EDUCATION
Johnston Community College, Smithfield, NC
A.A.S., Commercial Art & Graphic Design
North Carolina State University, Raleigh, NC
Business Administration
References available upon request.
Contact this candidate