*** *. *** ******, ** Paso, Illinois *****
919-***-**** - adr06m@r.postjobfree.com
MARKETING PROFESSIONAL
Brand Strategy – Digital Marketing – Project Management – Business Owner
Marketing Professional and current online business owner with over 15 years of experience in print and online advertising, web design, brand strategy, effective campaign management, community engagement, and impactful Search Engine Optimization. Advise teams to successfully achieve marketing objectives. Instrumental in effective social media and marketing strategy to improve brand awareness and significantly enhance online communications. Strategically utilize metrics to improve campaigns.
SPECIFIC SKILL AREAS
Content Development
Social Media Management
Brand Development
Competitive Intelligence
Complex Problem Solving
Leadership and Negotiation
Effective Communication
Market Research
Search Engine Optimization
Marketing Metrics
Website Building
Google Analytics
Planning and Organization
Community Engagement
Advertising Strategies
Time Management
Strategic Planning
Self-Discipline and Persistence
PROFESSIONAL EXPERIENCE
FAIRY BITE VINTAGE- El Paso, IL August, 2020- Present
Owner
www.etsy.com/shop/fairybitevintage
Sole owner of online retail sales company. Created and maintain online store format, selling through various online venues, including Etsy and eBay. Promoting products on multiple channels, including social media and online campaigns. Managing day to day business operations, responsible for growth, stability, and direction of the company.
Handle selection, purchasing, shipping, and import of domestic and international goods, collectibles. and antiques.
Study industry and market to keep up on new trends
Manage operating expenses by taking accountability for forecasting accruals and end results.
Manage all marketing, advertising, and bookkeeping.
Built a great rapport with all vendors and customers in an effort to grow a relationship and generate business.
Built great relationship with foreign wholesale and domestic import companies.
Meticulously package and ship products to over 40 countries worldwide.
Familiar and knowledgeable with domestic and international shipping methods and companies.
Offer exceptional customer service backed by hundreds of Five Star reviews from around the world.
Professional Experience - Continued
TOWN OF WEST LIBERTY – West Liberty, WV October, 2016 – June, 2019
Director of Special Events
Planned and organized the annual Fall Festival event from ground up. Guided a team in planning, scheduling, delegating and monitoring for accountability and productivity. Created and managed all social media accounts, including building and developing social media platforms. Developed high-impact marketing strategy, implementation, and utilized appropriate metrics to monitor success and improve overall reach.
Created exclusive interactive website for advertising, and for vendor and sponsor sign-up and payment
Create and implement strategic social media marketing strategies by successfully improving search engine optimization and implementing a targeted marketing and email campaign
Created strategic digital content that ensures consistency with the Town’s promotional needs
Effectively monitor online trends by utilizing appropriate tools, applications, channels, and targeted strategies to ensure successful social media campaigns
Boosted Google rankings through informative, high-quality organic content for websites, and social media accounts
Negotiated contracts with event vendors and entertainers
Booked calendar of Events, Shows, and Vendor demos
Coordinate booth and display set-up and tear down
Seek out and negotiate with Event Sponsors
Worked with local Town officials and police personnel on traffic control and detours
Created advertising plan, developing a logo and purchasing signage listing events and sponsors
Worked with local TV and print media doing interviews to promote the event
Worked with local and regional stakeholders, creating public and private partnerships
Attended monthly Town council meetings, speaking publicly and updating council on events
INDIGO HOTEL – Durham, NC June, 2010 – June, 2016
Marketing Manager
Marketing Manager with expertise in general operations management. Created and implemented marketing plans, menus, advertising, and promotions. Coordinated, liaised and managed the beverage and food service functions of the bar. Responsible for running all aspects of the bar focusing on cleanliness, proper stocking, set-up, and exceptional customer service.
Proved to be a resourceful asset to the management team by providing original solutions and introducing new concepts.
Increased hotel bar revenue through the development and marketing of featured cocktails from limited resources.
Established new marketing techniques increasing overall revenue.
Launched new ideas which resulted in increased revenue and growth
Directed and coordinated staff to ensure proper functioning of operations
Responsible for running all aspects of the bar focusing on cleanliness, proper stocking, set-up, and exceptional customer service
Professional Experience - Continued
INSITE SOLUTIONS – Wake Forest, NC July, 2009 – December, 2009
Accounting/Marketing/IT Dept
Experienced Marketing professional providing a wide range of administrative support with a proven track record of efficiency in a demanding work environment. Excellent computer skills, graphic design, accounting, and advertising, coupled with a strong work ethic. Proficient in a number of computer applications, coding, and experienced at many Marketing strategies.
Provide Accounting support to company owner
Manage incoming calls and requests for information
Prepare company correspondence and documents
Maintain and update database
Assisted with website design and advertising of products
Assisted with Marketing and Sales strategies
Assisted with product development
DILLON SUPPLY COMPANY – Raleigh, NC July, 2007 – July, 2009
Special Account Representative
Results-oriented Sales Account Executive focused on maximizing sales by managing all accounts systematically and logically. Committed to ideals of consistency and dedication in order build the most successful business partnerships. Exceptional interpersonal time management and negotiation skills.
Managed a portfolio of over 300 high level accounts which generated over 30 million dollars in sales
Monitored market conditions product innovations and competitor activity and adjusted account sales approach to address latest market developments
Answer customer questions about products prices availability uses and credit terms
Work closely with company executives to identify new business opportunities
Deliver exceptional account service to strengthen customer loyalty
Created and organized new database for tracking current and perspective clients
EDUCATION & TRAINING
INDIANA COUNTY TECHNOLOGY CENTER January, 2010 to May, 2010
Indiana, PA
Esthetic Skin Care Program
Pennsylvania State Board Certified 6/14/2010
INDIANA UNIVERSITY OF PENNSYLVANIA September, 2002 to May, 2007
Indiana, PA
Major: Marketing
Bachelor of Science Degree
APOLLO RIDGE HIGH SCHOOL September, 1998 to June, 2002
Apollo, PA
Diploma: General Academics
SPECIALIZED TRAINING, CERTIFICATIONS, & QUALIFICATIONS
Illinois State Board Certified Esthetician
North Carolina State Board Certified Esthetician
Pennsylvania State Board Certified Esthetician
North Carolina Department of Insurance
REFERENCES:
J.W. Price
Mayor
City of El Paso
125 W. Front Street
El Paso, IL 61738
309-***-**** - Work
309-***-**** - Cell
Bryan Wilkey
Police Officer
City of El Paso
1002 N. Adams Street
El Paso, IL 61738
James Kelso
Chief of Security
Pinehurst National #9
2350 Midland Road
Pinehurst, NC 28374
910-***-**** - Cell
Danielle White
Apollo Ridge School District
Teacher / Gifted Program Coordinator
378 Blystone Road
Creekside, PA 15732
724-***-**** - Cell
724-***-**** ext. 1205 – Work
Tami Fee
Training Coordinator
Indiana University of Pennsylvania
560 Neal Road
Homer City, PA 15748
724-***-**** - Cell
724-***-**** - Work
Dr. Mark Boles
Medical Director at Medical Enhancements
1704 James Street
Monroeville, PA 15146