Sales Manager Marketing

Crisanto C. Cruz

Mobile Number: (63-917******* E-Mail Address: **********@*****.***

#*** ******* ****** ********, ******* City Bulacan 3000 Philippines

Expert in Sales Management and Technical

Versatile, results-driven sales professional with 24 years of experience in corporate and retail sales, business development, and start-up in the telecommunications and information technology industries. Expertise in retail and channel sales distribution, enterprise selling, and strong leadership and decision-making abilities. Proven problem- solving and analytical thinking abilities, a quick learning curve, and the ability to adapt to changing industry trends. A dedicated professional with the drive and skill set to excel in a fast-paced leadership role that improves a company's ability to capture profitable markets.

CORE COMPETENCIES

*Business Analysis *Business Process Flow Development *Project Management *Team Leadership *Training Presentation Preparation & Delivery *Communications *Strategic Planning *Contract Negotiation *Recruitments Retentions and Development of Sales Agents *Distributions *New Business Development *Account Acquisition

*Account Management* Site Acquisition* Computer literate Microsoft office and Business Support System (BSS) EXPERIENCES AND ACHIEVEMENTS

JISEDAI TELECOM INCORPORATED Feb. 2021

Business Development Manager

Responsible for the business development, sales, marketing, and type approval of Suntel Inc.'s brand of fiber optic cables, NAP, inline/dome type closures, and accessories for PLDT, CONVERGE, and GLOBE Outside Plant requirements materials.

Responsible for business accreditations and partnerships for the supply of OSP materials with PLDT, Sky Cable, Converge ICT Solutions Inc., Globe Telecoms Inc., and Planet Cable.

Responsible for timely stocks re-ordering / monitoring and coordination of stocks with our international partner manufacturer and its scheduled shipments and availability.

Collaborations and coordination for research and development of OSP materials with the partner manufacturer for new requirements and specifications set by partnered telcos.

Responsible in procurement process, vendor management, contracts drafting and execution.

Responsible and ensuring sufficient qualified vendor pool available at any given time.

Responsible in stock level monitoring and re-ordering ADVANCE INBOUND OUTBOUND GLOBAL CORP., BGC Philippines Jan. 2020 to Dec. 2020 Sales and Marketing Manager

Responsible for business development, sales, and marketing of AJW, HYESUNG brand fiber optic cables, NAP, inline/dome type closures, and accessories for PLDT, CONVERGE, and GLOBE Outside Plant requirements materials.

Responsible for type approval of new materials for new TELCO requirements, along with sales and revenue monitoring.

Responsible for achieving Annual revenue target

MS CONVERGENCE CORP., Quezon City Philippines Aug. 2018 to Aug. 2019 Cluster Head

Manages two (2) business centers in Baliuag and San Ildefonso, Bulacan, with a total of 22 employees.

Maintains and generates sufficient sales leads to meet the company's potential to satisfy volume and revenue targets, which have been significantly exceeded as a result of aggressive sales activities, site acquisitions, selling, and blitzes.

Contributes a 75% or 2656 total volume increase in subscription of sales, both volume and revenue targets, at the end of 2018, as a result of a timely and well-executed sales strategy, collaboration with the engineering department, and customer expectation management. NOW Corporation, Quezon City Philippines Jul. 2016 to Oct. 2017 Site Acquisition and Sales Manager

Manages site surveys, site acquisitions, and sales of Wireless Broadband internet connections, for consumers in government and corporate institutions.

Secures right-of-way permits, coordinates, implements, and monitors the installation of microwave antennas for a newly acquired building to serve as a relay station.

Maintains and generates sufficient sales leads to meet the company's goal of meeting volume and revenue targets, which have been significantly exceeded as a result of aggressive sales activities, site acquisitions, and blitzes.

Contributes a 30% increase in sales, both volume and revenue targets, at the end of 2016, as a result of a timely and well-executed sales strategy, collaboration with the engineering department, and management of customer expectations.

Sogo Group of Companies, ICON Hotels, Eurotel, and Presidential Management Staff (PMS) Malacanang were acquired.

Bayan Telecommunications Inc., Quezon City Philippines Aug. 2011 to Jan. 2016 Territory Sales Head

Managed three (3) team leaders and 32 active sales agents for Broadband (Bayan DSL) and LEC (Bayan Phone) in Novaliches, Malabon, and Valenzuela City for acquisitions and revenues under Metro Manila Consumer.

Developed, recruited, and implemented an active sales agent retention project, which resulted in a 118% or Php35.8M achievement of the new install volume target for DSL lines.

Supervised various teams including the account managers, channel sales, pre-sales engineers and responsible to grow and develop the team.

Studies, identifies, coordinates, negotiates, and secures permits with the City Administrators LGU, Engineering Department for the right of way and permit to install for the expansions, additional and installation of new sites, and cable laying for Bayan DSL/LEC (Broadband/Phone), resulting in a 119% or Php45.5M achievement of compounded volume revenue target for both DSL and Broadband internet connection during my stay.

Developed new business opportunity with existing clients and identified areas of improvement through sites acquisition by additional network facilities to exceed sales quota. Digitel Mobile Philippines Inc., (Sun Cellular) Quezon City Philippines Feb. 2009 to Jun. 2011 Territory Sales Manager

Managed sales agent program for Sun Broadband Wireless having nine (9) team leaders each should have at least forty (40) active resellers doing outbound selling for both postpaid and prepaid internet services for the area of South NCR. Collaborate with the owner of PC vendors for possible tie-ups/partnership in pushing the sales of Sun Broadband Wireless prepaid. Tapped corporate, government and residential establishments for sales blitzes, saturation and partnership with associations that resulted to the following:

Increased in sales of Sun Broadband Wireless postpaid/prepaid internet connection by 20% YTD

Consistently exceeded monthly volume target for South National Capital Region area Smart Communications Inc., Makati City Philippines Nov. 2007 to Jan. 2009 Territory Sales Manager

Immediate Supervisor of seven (7) Broadband Sales Coordinators and four (4) Account Development Specialists each has to come up forty (40) active resellers for BRO. Responsible in attaining regional target of 16,464 outbound sales (subscribers) for Residential Bro999, Postpaid 799 Plug it and Prepaid Plug It internet connection for South NCR and close coordination with our counter- part in Smart Wireless Center for inbound sales.

Handled major event for SMART Bro launching of the postpaid/prepaid broadband internet in Mall of Asia

(MOA)

Achieved and exceeded annual outbound sales target of 130% for the year 2008 and awarded as one of the top Territory Sales Manager.

Meridian Telekoms, Inc., Makati City Philippines Jul. 2004 to Nov. 2007 Building Specialist Manager

Responsible in building acquisition for Multi-Tenant Unit (MTU) set up BROADBAND internet connection Prospecting and closing an account, for Broadband Internet services.

Managed and acquired buildings for Multi-Tenant Unit (MTU) and made sure the return of investment

(ROI) by giving the right solutions and close coordination with the client.

Contributed to company’s year to date target of 145% or 15 Million pesos of revenue due to aggressive site and building saturations, implementation of point of presence in malls and other public installations. Advance Microsystems Corp., Pasig City Philippines Aug. 2002 to Jul. 2004 Account Executive

Timely implemented sales funneling, cold calls, visitations and sales lead generation to top 1000 and 5000 corporations for ERICSSON, SIEMENS PABX system and AVAYA WLAN that resulted to closed contracts with Social Security System (SSS) and SYKES Asia Philippines for branded PCs.

Achieved all time high revenue target of 150% or 8 Million pesos for the year 2003 Kcomm Network Systems Corp., Quezon City Philippines Sept. 1997 to Feb. 2002 Sales Manager

Supervised sales force of 3 sales agents, selling ALCATEL PABX telephone system.

Executed recruitments, trainings, retentions and fulfillment of sales goals that resulted to sales growth on an average of 30 to 70% or 5 Million pesos annually.

Project handled due to aggressiveness were ALASKA MILK MILLING, Morning Star Milling, SSS branches DAVAO, CUBAO, CALOOCAN, ACBEL.

Sunley Inc., Makati City Philippines May 1994 to Apr. 1997 Product Manager

Handling and attending inquiries for Key Telephone System (KTS) and Private Automatic Branch Exchange (PABX), performed telemarketing, saturations, and prospecting to clients,

Handled type approval letter for the new product line to the telephone carriers.

Responsible for the implementation, installation and programming of KTS and PABX system. Conduct in- house wiring, trouble shooting and regular on call maintenance service to the client. Promoted as Product Manager for KTS after 3 years and 4 months

Educational Background

College - Guzman Institute of Technology

Sta. Cruz Manila 1988-1992 Graduate of Industrial Electronic Technology

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