Independent Consultant

D.J. HEIL

Raleigh, NC • ********@*****.*** • 706-***-****

QUALIFICATIONS SUMMARY

Dedicated and results-driven senior product manager with expertise in project management, R&D, sales, market analysis, digital strategy, channel marketing, new product development, and global portfolio management. Analytical thinker and strategic planner who evaluates processes and implements solutions to streamline operations, reduce costs, minimize risk, and drive market expansion and profitability. Dynamic leader who is highly skilled at motivating cross-functional team members while partnering with global partners and stakeholders to consistently deliver projects on time and budget, successfully launch new products, and consistently exceed long-term business goals.

— AREAS OF EXPERTISE —

Product Development

Project Management

Quality Assurance

Business Plan Development

Process Optimization

Strategic Planning

Team Training & Leadership

Coaching & Mentoring

Performance Management

Research & Development

Go-To Market Strategy

Revenue Generation

Market Analysis/Expansion

Effective Issue Resolution

Communication Skills

PROFESSIONAL EXPERIENCE

INDEPENDENT CONSULTANT, Raleigh, NC, 2020-Present

Team with 25 private equity firms and medical device organizations to launch start-ups, manage special projects, advise on expansion opportunities, conduct acquisition research and present line reviews for a hand tool company to Home Depot, Lowes, Tractor Supply.

Selected Highlights:

Successfully managed numerous projects to develop quality management systems and create medical device quality manuals from concept to completion for several medical device start-ups.

Played an integral role in business expansion for several major private equity and investment banking firms by researching and evaluating acquisition targets.

Minimized risk and maximized ROI by assessing long-term market viability of potential business opportunities.

JACUZZI, Director of Product Marketing & Management, Chino Hills, CA, 2019-2020

Led global development of new products while managing existing brands and go-to market strategies for numerous spa division portfolios. Trained and developed three direct reports while overseeing segmentation, new dealer development, and channel support.

Selected Highlights:

Improved technology options by integrating wireless charging, towel heating, and smartphone access to temperature control and other features, resulting in increased customer satisfaction.

Expanded market share and drove portfolio revenue growth via channel development of new and existing products.

Optimized R&D processes by developing and implementing a new research method for several new products.

Continued …

CLUB CAR (A Division of Ingersoll Rand), Portfolio Director/General Manager, Evans, GA, 2015-2019

Drove the research, development, and market strategy of new products while managing P&L representing $800M in annual revenue and 42% market share. Analyzed internal and external data to optimize strategic decision-making. Managed social media marketing, print ads, and relationships with commercial partners.

Selected Highlights:

Grew golf business revenue 10% and increased margin 4 points in four years in a declining market by partnering with U.S. Kids Golf and other associations to attract new golfers, develop and launch new products, and expand market share.

Led R&D and go-to market strategy of an Artificial Intelligence product, Tempo Walk™ which received the Golf Magazine’s Editor’s choice award and was featured on The Today Show.

Successfully managed R&D and partnered with Verizon and Greg Norman to commercialize Bluetooth speakers and LED screens in golf cars to provide entertainment for golfers while driving back-end revenue by selling Software as a Service (SaaS) to golf courses.

ANYTIME FITNESS, Owner/Operations Manager, Grand Rapids, MI, 2014-2018

Oversaw all business operations, including staff recruitment and training, team scheduling, HR, membership sales, marketing, accounting, facilities management, and customer service.

Selected Highlights:

Increased business growth 30% within the first year by utilizing targeted marketing tools, including Google Analytics, Facebook advertising, and CRM/Salesforce.

Achieved 75% customer retention by maintaining a clean and safe facility, resolving issues quickly and efficiently, and by training staff to provide the highest level of service.

Nearly doubled revenue growth (40% increase) via personal training.

Improved local outreach and drove new business by partnering with area businesses to plan on-site activities classes and employee incentives.

ALLSTEEL, Director of Product Management, Muscatine, IA, 2008-2014

Led a team of up to 25 staff in strategic development, marketing, and portfolio management of products targeted at design-oriented customers including Fortune 500 companies representing 65% of Allsteel revenue. Managed the Marketing Communications Group which included 12 marketing staff members tasked with restructuring the department to support a studio format.

Selected Highlights:

Promoted within two years from Group Manager to Director of Product Management.

Increased revenue and margin 10% by dedicating 90% of business to launching new products.

Recognized for developing 12 award-winning products in the company’s history.

Successfully led a cross functional team to optimize the research process and Allsteel marketing content management system.

Additional Roles: ALLSTEEL, Group Manager, Product Management, Muscatine, IA

EDUCATION

MBA, Henry B. Tippie School of Management, University of Iowa, Iowa City, IA

BBA, Western Michigan University, Kalamazoo, MI

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